About this SMB Account Manager role at Cognism
WHO ARE WE
Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
UR WORK MODEL
Hybrid: This is a hybrid role, requiring you to work from our London office 2 days per week, with flexibility to work remotely on other days.
YOUR ROLE
As an SMB Account Manager at Cognism, you will own and grow a portfolio of customers across the full customer lifecycle. From leading commercial onboarding and driving early time-to-value, through to renewals and expansion, you will act as a trusted advisor to your customers.
You’ll work closely with senior stakeholders, align on measurable outcomes, and guide customers from onboarding through renewal and growth. This role requires strong commercial ownership, customer leadership, as well as the ability to operate confidently in a fast-moving, outcome-driven environment.
YOUR CHALLENGES & OPPORTUNITIES
- Own Customer Relationships - Manage a portfolio of SMB customers across onboarding, retention, renewal, and expansion.
- Lead Commercial Onboarding - Align stakeholders on goals, success metrics, and early value to ensure strong adoption and fast time-to-value.
- Drive Adoption & Value - Run structured, outcome-led customer conversations that demonstrate ongoing impact and ROI.
- Manage Renewals Proactively - Own renewals end-to-end, identifying and mitigating risk early and positioning renewal as a non-event.
- Identify Expansion Opportunities - Spot and execute growth opportunities based on demonstrated value and clear business outcomes.
- Lead Commercial Negotiations - Own pricing, contracting, and negotiations.
- Deliver Demos & Value Storytelling - Tailor product demonstrations and messaging to customer use cases and business priorities.
- Maintain Forecast Accuracy - Keep Salesforce forecasts, pipelines, and account data accurate and up to date.
- Collaborate Cross-Functionally - Work closely with Sales, Customer Success, and Enablement to deliver consistent, high-quality outcomes.
OUR EXPECTATIONS
- Revenue Ownership & Performance - Proven experience meeting or exceeding revenue targets.
- Account Management Experience - Background managing an existing book of business.
- Strong Commercial Acumen – Confidence in renewals, expansion strategy, prioritisation, and negotiation.
- Customer-Centric Mindset – Value-led approach with a focus on long-term partnerships and outcomes.
- Operational Rigour – Highly organised, disciplined, and proactive with strong follow-through.
- Stakeholder Management – Comfortable influencing and aligning multiple stakeholders at different levels.
WHY COGNISM
At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot!
Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.
Here’s what we stand for:
🤝 We Own the Outcome Together.
🤓 We Deeply Understand our Customers.
🏆 We Celebrate Impact Wherever It Comes From.
At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!
