About this Senior Performance Marketing Manager (B2C) role at Octoenergy
Over the last two years, consumer growth at Octopus Electric Vehicles has accelerated fast. We’ve grown our B2C activity significantly, and we’re now looking for a brilliant Performance Marketing Manager to take day-to-day ownership of our digital performance engine - and help us build the next version of it.
This is a hands-on, technically strong role for someone who loves being close to the detail: building and optimising campaigns, digging into search query reports, spotting wasted spend, improving audiences, testing creative and turning performance data into clear decisions.
Paid search is currently our most established performance channel, running across Google Ads and Microsoft Ads. One of your first big opportunities will be to lead our move into SA360, helping us set up the right campaign structures, tracking, processes and ways of working as we scale.
You’ll also play a key role in developing the rest of our paid media mix. We currently run Demand Gen activity and a small amount of Meta, but there’s much more we want to do across programmatic display and paid social. We’re looking for someone with the technical expertise to help us work out what good looks like, build it properly and turn those channels into meaningful drivers of growth.
You’ll sit in the B2C Growth squad, reporting into the Senior Growth Marketing Manager, and work closely with our Content Creator, Design team, Commercial team and wider Marketing team. We move quickly, test a lot and have ambitious targets, so you’ll have plenty of ownership - but you’ll also be part of a close-knit, collaborative squad that likes working together and doesn’t take itself too seriously.
Paid media is at the heart of this role, but you’ll also own key parts of the user journey, including writing, building and launching campaign landing pages using our web tools. We want someone who thinks beyond the ad platform and is interested in how the whole journey performs, from first click through to lead, quote and ultimately order.
This would suit someone with strong hands-on paid media experience, ideally from an agency, media or technically strong in-house environment, who is excited by the opportunity to build as well as optimise. You’ll get to stay close to the platforms while having real influence over our channel strategy, technology and wider growth journey.
What you'll do
🚀 Own our paid search engine: Take day-to-day ownership of Google and Microsoft paid search, from campaign structure and search query analysis through to bids, budgets, testing and optimisation.
🔄 Lead our move into SA360: Help take us from our current Google Ads and Microsoft Ads setup into SA360, shaping the migration approach and putting in place clean structures, tracking, naming conventions and ways of working that will scale.
🖥️ Build out our programmatic capability: Help us evolve beyond our current Demand Gen activity and develop a stronger display strategy, using your experience of DV360 and Campaign Manager 360 to determine how we should structure, activate, measure and optimise programmatic campaigns.
📱 Grow paid social: Take our existing Meta activity and work out where paid social can play a bigger role in our growth mix, testing new audiences, creative, campaign approaches and platforms where there’s a strong commercial case.
🔍 Get properly stuck into the detail: Dive into search queries, audiences, campaign structures, bids, budgets and performance to understand what’s working, what’s wasting spend and where the next opportunity is.
📈 Spend smartly: Manage digital spend within agreed monthly targets, keep a close eye on pacing and performance and make clear recommendations on where to push, pause or test next.
🧪 Test, learn, repeat: Partner with our Content Creator and Design team to test new creative hooks, formats, audiences, messaging and landing-page experiences across our paid channels.
📊 Make reporting actually useful: Turn channel data into clear, practical insight. We don’t just want to know what happened - we want you to help us understand why, what it means commercially and what we should do next.
🌐 Own landing page launches & web optimisations: Take end-to-end ownership when campaigns need new landing pages, quizzes or other web experiences, from drafting copy with support from the team through to building, tracking and launching them using our CMS/web tools.
📉 Think beyond platform metrics: Look at performance through the full funnel, helping us understand which activity is generating valuable customers and where we can improve conversion from click through to order.
🤝 Make things happen: Coordinate briefs, assets, links, tracking and launches across content, design, web and the wider marketing team so campaigns get live quickly and with as little faff as possible. You’ll also be happy jumping into wider growth priorities when the team needs it.
What you'll need
Excellent paid search expertise. You should be confident personally building, managing and optimising meaningful paid search activity across Google Ads and ideally Microsoft Ads, including campaign structure, search query analysis, bidding, budget pacing and performance reporting.
Strong SA360 knowledge and hands-on experience. We’re not already operating in SA360, so we need someone who understands the platform well enough to help us migrate into it and establish good ways of working from the outset.
Hands-on DV360 and Campaign Manager 360 experience. You’ll bring experience of how programmatic activity should be set up, activated, tracked and optimised and be comfortable helping us build this capability rather than simply inheriting an established programme.
Paid social experience, ideally within Meta Ads Manager. We don’t currently have a huge paid social programme, so we’re looking for someone who can see the opportunity, test intelligently and help us work out where it should sit within the wider media mix.
Strong tracking and measurement fundamentals. You understand why conversion tracking, UTMs, audiences, naming conventions and clean campaign structures matter - and you’re comfortable troubleshooting when something doesn’t look right.
A builder's mindset. You’ll inherit plenty to optimise, but some of the biggest opportunities in this role are things we haven’t fully built yet. You’ll enjoy taking something from “we should probably be doing this better” to a clear approach that actually works.
A proper performance mindset. You enjoy digging into the numbers, finding wasted spend, spotting opportunities and working out what we should do next. You care about commercial outcomes, not just making platform metrics look good.
Confidence and ownership. You’ll be comfortable being the subject-matter expert in the room, forming a point of view and making recommendations - while also being happy to challenge and be challenged.
A roll-your-sleeves-up attitude. This is an individual contributor role and we want someone who genuinely enjoys being hands-on. We move quickly, things change and there’s always something new to figure out.
High standards, low ego. We’re ambitious and performance-focused, but very collaborative. You’ll care deeply about doing brilliant work while being open to feedback, happy to change your mind and keen to help the wider squad succeed.
Someone who makes the team better. You’ll be proactive, positive, commercially minded and kind. You’ll enjoy working at pace, sharing ideas, solving problems together and the odd “this isn’t technically my job, but I can help” moment. We take the work seriously, but not ourselves.
Why else you'll love it here
Things to note
🤖 We use AI to help us assess applications fairly and objectively. We’re totally fine with you using AI as a tool to help prepare too. That said, when we get to the interview and assessment stage, we’re really interested in hearing your unique perspective and real-world stories. That’s the stuff we can’t get from a bot or a prompt!
