About this Senior Manager, Marketing role at AirTrunk
Want to be a part of Asia Pacific & Middle East's (APME) largest, most innovative, and rapidly growing data centre company?
AirTrunk is a technology company with a powerful purpose - to scale and sustain the relentless growth of the region’s digital future. We do this by continuously redefining and delivering hyperscale data centres that meet the needs of our customers - the world’s most transformational companies. And we’re doing so sustainably, for today and tomorrow.
Having opened Australia’s first and largest hyperscale data centres in 2017, we set our eyes on rapid expansion and now operate a platform of hyperscale data centres across the APME region. With backing from our investors, including Blackstone, this is just the beginning…
Come join the A-Team at AirTrunk, where the cloud meets the ground.
Your Impact
Based in our Singapore headquarters, the Senior Manager, Marketing (Singapore) will report to the Senior Director, Marketing and lead AirTrunk's marketing strategy and programs for multiple markets including Singapore, Malaysia, India and Hong Kong.
You'll have the opportunity to shape how customers, investors, governments, communities and industry stakeholders engage with our brand - strengthening our reputation for innovation, sustainability and hyperscale leadership while supporting business growth across multiple markets.
Working closely with senior leaders across the business and the global Marketing and Corporate Affairs teams, you'll deliver high-impact marketing programs, campaigns, strategic events, thought leadership and customer engagement programs across AirTrunk’s high growth markets.
This is a hands-on role for someone who enjoys combining strategy with execution. You'll have the autonomy to innovate, be part of a high-performing marketing team, and the opportunity to broaden your experience all while making a tangible impact in one of the world's fastest-growing digital infrastructure companies.
In this role you will:
- Lead the development and execution of AirTrunk's marketing strategy and integrated marketing program for Singapore, Malaysia, India and Hong Kong.
- Strengthen AirTrunk's brand awareness and reputation as the market leader hyperscale data centres, sustainability and innovation.
- Act as the trusted marketing advisor to business leaders across these markets, providing strategic marketing counsel and delivering impactful communications that support business growth.
What You'll Do
- Lead and execute AirTrunk's marketing strategy for Singapore, Malaysia, India and Hong Kong - develop and deliver integrated marketing programs that strengthen our brand, reputation and market leadership. This includes but not limited to, local campaigns, events and sponsorships, digital marketing, content, collateral and sales enablement.
- Strengthen AirTrunk's brand leadership and reputation in these markets – deliver strategic marketing programs, thought-leadership and events that enhance AirTrunk's reputation with external stakeholders including customers, investors, government, suppliers and other industry partners.
- Strengthen AirTrunk's social licence to operate - lead local community engagement and the amplification of AirTrunk's social impact partnerships and community programs to build trust, strengthen community relationships and enhance AirTrunk's positive impact across these markets.
- Support customer growth - deliver customer marketing programs, sales tools, customer events, communications and strategic initiatives that strengthen customer acquisition, engagement and long-term relationships.
- Support talent attraction and employer brand - partner with the Talent Acquisition team to strengthen AirTrunk's employer brand in these markets with localised recruitment marketing campaigns, employer branding initiatives and compelling content that attracts high-calibre talent.
- Lead corporate marketing programs - lead and execute corporate marketing programs where required.
- Drive marketing excellence – build strong cross-functional partnerships, ensure seamless marketing operations and use insights and performance metrics to continuously optimise marketing effectiveness.
What You'll Bring
- Minimum 15 years' experience in a similar generalist marketing communications role, preferably in the data centre, infrastructure, technology, property or related sectors.
- Tertiary qualifications in Marketing or related fields.
- Proven ability to develop and execute integrated marketing communications strategies, ideally across APAC and/or within a global organisation.
- Exceptional written and verbal communication skills.
- Strong strategic thinking skills with the ability to translate business objectives into impactful marketing programs.
- Exceptional stakeholder management and interpersonal skills, with proven ability to influence and collaborate effectively with senior leaders and cross-functional teams.
- A proactive, hands-on and agile approach, with the ability to thrive in a fast-paced, high-growth environment.
- Willingness to travel occasionally within the region.
