Paired is a global staffing and recruiting agency that connects talented professionals with high-growth companies around the world.

For this opportunity, we are partnering with an established e-commerce brand seeking a Senior E-commerce Marketing Manager to oversee multiple marketing channels, manage agency relationships, and help drive performance across paid media, creative production, email marketing, CRO, and organic social.

This is a highly cross-functional role for someone who understands performance marketing, knows how to evaluate high-quality creative and email campaigns, and can keep several external agencies accountable.

You will work directly under the Marketing Director, taking ownership of day-to-day marketing operations and freeing the director to focus on higher-level strategy. The role offers a clear growth path toward becoming Marketing Director.

Key Responsibilities

Creative Strategy and Quality Control

• Review and provide strategic feedback on performance creatives produced by four external UGC and YouTube advertising agencies.
• Evaluate creative concepts, hooks, scripts, offers, messaging, and overall execution before campaigns go live.
• Ensure creative output aligns with the brand’s positioning, customer insights, and performance goals.
• Identify creative patterns, winning angles, and opportunities for iteration based on advertising results.
• Maintain a consistently high standard across all paid media assets.

Email Marketing

• Review and quality-control email campaigns produced by the external email marketing agency.
• Assess campaign strategy, copy, design, offers, segmentation, flows, and overall customer journey.
• Ensure email output is aligned with the brand’s voice and commercial objectives.
• Monitor performance and recommend improvements based on engagement, conversion, and revenue data.

Paid Media and Analytics

• Oversee Meta advertising performance in collaboration with the in-house Meta Ads Specialist.
• Review campaign results, identify performance trends, and help guide testing priorities.
• Gradually develop toward more hands-on campaign management and execution.
• Monitor performance through Triple Whale and other analytics platforms.
• Translate data into clear insights, priorities, and actionable recommendations.
• Connect creative, email, website, and paid media performance to identify growth opportunities.

Agency and Project Management

• Manage communication, meetings, deliverables, deadlines, and accountability across multiple external agencies.
• Project manage the CRO agency and ensure testing roadmaps and deliverables stay on track.
• Coordinate with Google Ads, SEO, affiliate marketing, and graphic design partners.
• Provide clear briefs, feedback, priorities, and follow-up actions.
• Ensure agencies collaborate effectively and remain aligned with the broader marketing strategy.
• Escalate performance issues and recommend changes when agency output does not meet expectations.

Organic Social Oversight

• Project manage an organic social media team of three.
• Track assignments, deadlines, and content delivery.
• Ensure consistent execution without needing to personally lead organic social strategy.

Marketing Operations

• Take ownership of the daily coordination and execution of marketing initiatives.
• Create clear systems for tracking priorities, deliverables, performance, and accountability.
• Run efficient meetings and maintain strong asynchronous communication.
• Reduce the Marketing Director’s operational workload by approximately four to five hours per day.
• Grow into broader strategic ownership as the business scales.

Requirements

• Significant experience managing marketing for established e-commerce brands or e-commerce agencies.
• Experience with legitimate product-based e-commerce businesses; dropshipping-only backgrounds will not be considered.
• Advanced understanding of performance creative strategy, especially for Meta, UGC, and YouTube advertising.
• Advanced experience reviewing or managing email marketing campaigns and automated flows.
• Strong understanding of Meta Ads strategy, campaign performance, and creative testing.
• Experience managing multiple external agencies or specialized marketing partners simultaneously.
• Strong analytical skills and the ability to convert performance data into actionable recommendations.
• Excellent project management, organization, and follow-through.
• Strong written and verbal communication skills.
• Ability to confidently challenge weak work, provide useful feedback, and hold partners accountable.
• Availability to maintain meaningful overlap with Eastern Time working hours.

Preferred Qualifications

• Experience working with e-commerce brands spending more than $100,000 per month on advertising.
• Experience using Triple Whale or similar e-commerce attribution and analytics platforms.
• Familiarity with CRO testing and conversion optimization processes.
• Working knowledge of Google Ads, SEO, affiliate marketing, and organic social media.
• Experience using AI tools such as Claude.
• Familiarity with MCP connectors, custom AI workflows, or marketing automations.
• Previous experience supporting a Marketing Director, Head of Growth, or senior marketing executive.

Benefits

Benefits

• Competitive salary (USD)
• Work From Home
• Flexible hours