About this Senior Director/VP, Digital role at Burson
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
We are seeking a highly collaborative and strategic Senior Director, Digital to join our team. This is a leadership role designed for a social and digital expert who excels at translating vision into action at the intersection of social-first strategy, creator culture, and digital innovation.
Reporting to the SVP, National Lead, Digital, you will help operationalize the SVP's overarching vision, lead the day-to-day execution of high-value digital and social strategies, and oversee the daily operations of a talented, growing team.
Key Responsibilities
- Digital & Social Strategies: Partner closely with the SVP, National Lead, to build digital, social, and influencer strategies, ensuring they are executed flawlessly and align with clients’ business objectives.
- Trend Application: Keep a pulse on digital trends, emerging platforms, algorithm shifts, GEO best practices, and creator economy dynamics, finding impactful ways to integrate them into client campaigns and programs.
- Client Partner: Serve as a trusted digital partner to client contacts, guiding them through the execution of digital campaigns, influencer programs, and social strategies.
- Measurement & Reporting: Implement attribution and measurement frameworks to track and prove the ROI of digital and social campaigns to clients.
- Day-to-Day Operations: Manage daily workflows, resource allocation, and campaign budgets across the digital portfolio to ensure profitability and on-time delivery.
- Cross-Functional Integration: Foster seamless collaboration between the digital team and internal partner teams (PR, Creative, Strategy, Intelligence) to ensure integrated and agile campaign execution.
- Pitch Support: Participate in the development of digital/social strategies and support the presentation of winning proposals.
- Team Management: Manage, mentor, and inspire the day-to-day work of a high-performing team of digital and social specialists, fostering a collaborative, supportive, and growth-oriented culture.
- Internal Advocacy: Champion the digital practice internally, helping to educate the wider agency on digital capabilities and workflow integration.
Qualifications
- 10-12 years of experience in digital marketing, social media, and influencer relations (ideally within an agency environment).
- Proven experience managing and mentoring a team of direct reports.
- Strong operational skills, with a track record of successfully managing project budgets, timelines, and resource allocation.
- Excellent client-facing communication and relationship-building skills.
- A collaborative mindset—someone who thrives as a key partner and executor to a practice leader.
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You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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