Segment Public Relations Senior Specialist

Do you excel at crafting clear, compelling narratives that strengthen brand reputation?

Do you enjoy partnering across teams to deliver strategic communications that support business priorities?

Join our Team

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit at www.bakerhughes.com

Fuel your passion

As a Segment Public Relations Senior Specialist, you will play a critical role in shaping Baker Hughes’ external communications at the segment level. You will develop high‑quality content, manage media relations, support crisis communications, and collaborate across functions to ensure consistent, aligned, and impactful messaging.

You will work closely with segment leadership, brand, marketing, and external partners to deliver integrated PR programs that reinforce Baker Hughes’ leadership in energy technology and industrial innovation.

In this role, you will be:

• Drafting, reviewing, and editing diverse communication materials, primarily press releases, media pitches, external messaging, and media briefs in accordance with AP Style guidelines.

• Ensuring all content is aligning with brand guidelines and strategic objectives.

• Providing administrative support to the PR & Media Relations function, including but not limited to budget tracking, media subscription management, and media coverage reporting.

• Developing and implementing strategic communication plans, including pitching stories to global and trade media to secure coverage.

• Serving as a primary point of contact for media inquiries and coordinating responses to ensure accuracy and consistency.

• Managing external communications to protect reputation during sensitive issues or crises.

• Collaborating with leadership to align media efforts with corporate goals, including managing external firm relationships, media contact lists, and monitoring coverage.

• Preparing media briefings and interview materials for company spokespeople.

• Building and nurturing relationships with journalists, reporters, and media influencers.

As a Segment Public Relations Senior Specialist, you will be responsible for:

PR Strategy & Content Development

• Drafting and editing high‑quality communication materials across multiple formats

• Ensuring all messaging aligns with brand standards, enterprise priorities, and AP Style

• Supporting integrated communication planning across campaigns, announcements, and corporate initiatives

Media Relations & Storytelling

• Pitching stories to global and trade media to secure meaningful coverage

• Serving as a primary point of contact for media inquiries and coordinating accurate, timely responses

• Building and maintaining strong relationships with journalists, reporters, and industry influencers

• Preparing media briefings, talking points, and interview materials

Performance Measurement & Reporting

• Owning KPI tracking and analyzing PR performance metrics to generate actionable insights

• Monitoring media coverage and maintaining accurate reporting dashboards

• Using data to inform strategy, optimize messaging, and strengthen media engagement

Crisis & Issues Management

• Supporting the organization in managing reputation during sensitive issues or crises

• Maintaining a calm, professional approach when navigating high‑pressure situations

• Aligning crisis responses with legal, compliance, and enterprise communications teams

Cross‑Functional Collaboration

• Collaborating with segment leadership to align PR efforts with business goals

• Partnering with internal teams, agencies, and vendors to ensure alignment and timely execution

• Facilitating approvals and stakeholder engagement across functions

To be successful in this role you will:

• Have a Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.

• Have strong writing skills with proven experience in content creation, drafting, reviewing, and editing a wide range of communication materials.

• Have 10-12 years of experience in media relations, including proactive pitching and crisis management.

• Have proven media relationships with a diverse range of publications.

• Have the ability to work under pressure, manage multiple projects, and meet deadlines.

• Have demonstrated the ability to develop key messages and ensure brand and strategic alignment.

• Have strong analytical skills and the ability to interpret data to inform strategic decisions.

• Have the ability to provide strategic PR counsel and effectively manage client needs and challenges.

• Have experience fostering positive relationships with stakeholders, facilitating approvals, and promoting collaboration.

• Have a professional and calm approach to managing conflicts and crisis communications.

• Have familiarity with AI-assisted tools for content drafting, compliance checks, and workflow efficiency.

• Have strong writing and editing skills with mastery of AP Style.

Key Skills & Competencies

• PR strategy and execution

• Media relations and storytelling

• Crisis and issues management

• Strong writing and editorial excellence (AP Style)

• Stakeholder influence across matrixed environments

• Analytical and data‑driven decision‑making

• Ability to balance governance with hands‑on execution

• Strong problem‑solving and prioritization skills

• Continuous improvement mindset

• Commitment to leveraging digital and AI tools in daily work

Work in a way that works for you

We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance.

Working with us

Our people are at the heart of everything we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in well‑being, professional development, and leadership growth to help every individual thrive.

Working for you

When you join Baker Hughes, you can expect:

• Contemporary work‑life balance policies and wellbeing programs

• Comprehensive private medical care

• Life insurance and disability coverage

• Tailored financial programs

• Education assistance

• Generous parental leave

• Mental health resources

• Dependent care support

• Additional voluntary benefits