About this Program Manager role at Meesho
We’re building a next-generation AI Services business (MAS) and are looking for a Strategy & GTM Lead to help shape, scale, and accelerate growth.
This is not a typical strategy role. You will operate at the intersection of sales, marketing, product, and customer insight—owning critical levers that drive revenue and market positioning.
We’re looking for someone high-agency, deeply curious, and AI-native—someone who doesn’t just analyze problems but builds solutions from scratch.
What You’ll Do
1. Own & Optimize the Sales Engine
Manage the end-to-end sales pipeline and identify opportunities to improve conversion, velocity, and deal quality
Work closely with sales teams to remove bottlenecks and drive predictable growth
2. Design Pricing & Commercial Strategy
Build and iterate pricing models (pilots, contracts, enterprise deals)
Experiment with innovative pricing structures aligned to customer value
3. Drive GTM & Demand Generation
Plan and execute marketing strategies to build the MAS brand
Generate high-quality inbound and outbound leads for the sales team
4. Lead Events & Market Presence
Conceptualize and run events (online/offline) to drive awareness and pipeline
Represent MAS in customer and ecosystem conversations
5. Shape the Value Proposition
Continuously refine the business narrative and positioning
Translate product capabilities into compelling customer value
6. Build Best-in-Class Demo Experience
Own the demo portal and ensure it stands out vs. competitors
Collaborate with product and engineering to deliver impactful demos
7. Competitive Intelligence & Strategy
Build structured competitor analysis workflows
Continuously track market shifts and adapt GTM strategy
8. Deep Customer Understanding
Define ICP, map decision-makers and influencers
Tailor sales and marketing approaches for different buyer personas
9. Explore New Growth Opportunities
Identify adjacencies and diversification opportunities for MAS
Evaluate and test new business ideas in the AI services space
What you'll need
Preferred Background
2–5 years of experience in strategy, consulting, GTM, or early-stage startups
Experience in top-tier consulting firms, high-growth startups, or strong operator roles
Strong academic background from a top institution
High agency & ownership mindset – you don’t wait for instructions
AI-native builder – you’ve built or shipped something using AI (side project, startup, or at work)
Customer-first thinker – obsessed with solving real problems
Strong communicator & relationship builder – you enjoy engaging, influencing, and negotiating with people
Structured yet creative – can break down ambiguity and also think 10x
Fast and execution-focused – you move quickly and learn even faster
Why Join Us
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Build a 0→1 AI business with real ownership
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Work directly on core growth levers (not just slides)
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High visibility, high impact, and steep learning curve
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Opportunity to define how AI services businesses are built and scaled
What Success Looks Like
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Strong, predictable sales pipeline
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Clear and differentiated market positioning
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High-quality inbound demand
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Continuous improvement in conversion and deal sizes
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MAS becomes a recognized and trusted AI services brand
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.
Our Mission
Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.
We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners.
Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.
Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles.
We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.
To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience.
At Meesho, we are committed to creating an inclusive and accessible workplace where every individual can thrive. In compliance with the Rights of Persons with Disabilities Act, 2016, we uphold the following principles:
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Equal Opportunity: We ensure that employment opportunities are never denied on the grounds of disability if the candidate is otherwise competent to perform the job.
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Accessible Workplace: Our facilities are designed to be fully accessible, with amenities and assistive devices provided to support differently abled individuals in their work.
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Inclusive Hiring Process: We adopt a transparent and non-discriminatory selection process, including providing application forms in alternate formats and offering reasonable accommodations during interviews upon request.
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Career Growth: We provide adequate training post-recruitment and pre-promotion, with training materials available in accessible formats to enable equal career progression.
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Support & Confidentiality: A dedicated liaison officer/committee addresses concerns and grievances, while maintaining strict confidentiality of disability-related information.
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Awareness & Inclusion: We conduct awareness programs to promote a culture of inclusivity across the organization.
Meesho welcomes applicants and employees of all abilities and is dedicated to fostering an environment where differently abled persons can achieve their full potential.
Know more about Meesho here : https://www.meesho.io/
