Jobs Companies Cogentanalytics Outside Sales Representative - Diesel Repair

About this Outside Sales Representative - Diesel Repair role at Cogentanalytics

Cogentanalytics · Onsite · Des Moines, IA

Position Summary

The Outside Sales & Business Development Representative is responsible for generating new business, strengthening referral relationships, increasing quote conversion, and helping the company grow profitable revenue.

This is a full-time, field-based sales role focused on building relationships with commercial accounts, fleet operators, logistics companies, distributors, rental companies, municipalities, and other organizations that own or manage heavy-duty vehicles.

The ideal candidate is proactive, organized, accountable, and comfortable turning daily sales activity into measurable results. Success in this role will be measured by qualified opportunities, follow-up discipline, booked jobs, revenue growth, gross profit contribution, and the ability to help the company create more predictable, profitable, and collectible work.

Key Responsibilities

Business Development & New Account Growth

  • Identify, prospect, and develop new business opportunities across commercial, fleet, rental, municipal, and local business channels.
  • Conduct regular outside sales visits, calls, emails, and follow-up activity to build pipeline and create new opportunities.
  • Develop relationships with decision-makers, influencers, office staff, service managers, fleet managers, and business owners.
  • Promote company value proposition around quality repairs, local accountability, technical expertise, customer service, and convenience.
  • Support growth in commercial and fleet accounts by identifying companies that own, lease, or manage multiple vehicles.
  • Help develop and promote referral programs, fleet inspection opportunities, and other revenue-generating initiatives.
  • Sales Process, Follow-Up & Conversion

  • Follow up on open quotes, lost quotes, referral opportunities, and direct customer inquiries.
  • Track why opportunities are won or lost and identify ways to improve conversion.
  • Coordinate with internal team members to ensure customer expectations, scheduling needs, and job details are communicated clearly.
  • Ensure sales activity turns into measurable outcomes, including booked jobs, revenue, gross profit, and repeat opportunities.
  • Maintain disciplined daily and weekly sales activity, including calls, emails, in-person visits, follow-ups, and reporting.
  • CRM, Reporting & Accountability

  • Use the company’s CRM, sales tracker, or designated system to document prospects, contacts, visits, calls, follow-ups, opportunities, and outcomes.
  • Maintain accurate records of sales activity, account status, quote status, referral source, and next steps.
  • Provide weekly sales updates to leadership, including activity completed, opportunities created, quotes generated, jobs booked, revenue impact, and upcoming priorities.
  • Participate in regular sales huddles and accountability meetings.
  • Build and manage a hotlist of priority prospects and active opportunities.
  • Qualifications

  • Proven ability to build relationships and generate new business.
  • Strong communication, follow-up, and interpersonal skills.
  • Self-motivated and comfortable working independently in a field-based sales role.
  • Organized and able to manage multiple prospects, accounts, and follow-up commitments.
  • Comfortable making calls, sending emails, conducting in-person visits, and asking for business.
  • Ability to track activity and report results consistently.
  • Valid driver’s license and reliable transportation.
  • Willingness to travel locally and regionally throughout the Des Moines and surrounding markets.
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