About this Marketing Specialist (Diagnostics Solution) role at BD
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
As a Marketing Specialist at BD, this role plays a key role in strengthening and accelerating growth across Diagnostic Systems's core growth platforms. This role is responsibile for executing go-to-market strategies, managing strategic products and portfolios, and driving KOL engagement to translate scientific value into meaningful market adoption. The position works closely with Sales and cross-functional teams to deliver market initiatives and maximize commercial effectiveness.
Key Responsibilities
Business & Marketing Strategy
Develop short-term and long-term business and marketing strategies for BD Diagnostics Solution.
Execute integrated business plans in collaboration with distributors.
Analyze market trends, customer needs, and competitor activities to identify market opportunities.
Plan, adapt, and execute advertising, promotional, and digital/omnichannel marketing programs.
Product & Market Expertise Build strong expertise in BD Diagnostics Solution.
Deliver product training and capability-building programs for partners and internal stakeholders.
Support product positioning and value communication aligned with global and regional guidance.
Provide high-level solution architecture insights and design concepts to support sales opportunity development.
Collaborate with sales and technical teams to drive opportunity progression.
Customer & Partner Engagement
Build and maintain strong relationships with customers, distributors, and other business partners.
Coordinate commercial and operational processes with cross-functional stakeholders including SCM, Finance, Regulatory, and Public Affairs.
Regional & Global Collaboration Work closely with Regional and Global Marketing teams to ensure strategic alignment and drive optimized business outcomes.
Support localization and execution of regional/global initiatives and campaigns.
KOL & External Stakeholder Management
Build and manage strong relationships with Key Opinion Leaders (KOLs).
Support advisory boards, expert meetings, and professional networks.
General Responsibilities
Perform other tasks assigned by the line manager or business director in alignment with business needs.
Qualifications Required
Bachelor’s degree in Life Sciences, Biotechnology, Biomedical Engineering, or related field.
Strong analytical skills with the ability to interpret market data and competitive insights.
Excellent communication, presentation, and stakeholder management skills.
Ability to collaborate cross-functionally and work in a matrixed global environment.
Preferred
Experience in diagnostics, medical devices, or healthcare industries
Around 7 years of professional experience, preferably in diagnostics, clinical microbiology or healthcare marketing.
Experience working with KOLs and scientific or clinical marketing activities
Experience in portfolio management or market development roles
Self-motivated and proactive, with strong ownership and the ability to drive initiatives independently
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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