About this Marketing Automation Specialist role at Pavago

Pavago · Remote · Pakistan

Marketing Automation Specialist – GoHighLevel, ManyChat & Funnels | Remote

Position Type: Full-Time, Remote
Working Hours: EST / U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build and manage lead-generation systems across GoHighLevel, ManyChat, funnels, CRM workflows, AI content, and marketing automation tools.

This is a hands-on execution role for someone who understands how to turn traffic, content, and social engagement into qualified leads and booked calls through scalable automation systems.

You’ll own the infrastructure behind lead generation — from landing pages and Instagram DM automations to CRM pipelines, nurture sequences, booking flows, and AI-powered content workflows.

What You’ll Own

GoHighLevel & Marketing Automation

Build and manage workflows inside GoHighLevel (GHL)
Create automated email, SMS, follow-up, and nurture sequences
Build and maintain CRM pipelines and lead stages
Connect forms, landing pages, calendars, funnels, and CRM workflows
Automate repetitive marketing and operational processes
Monitor automation performance and troubleshoot workflow issues
Ensure leads are properly captured, routed, tracked, and followed up with
Prevent lead leakage across the marketing and sales funnel

Funnels & Conversion Optimization

Build landing pages, lead-generation funnels, and booking flows
Create clear conversion paths from initial engagement through booked calls
Improve funnel messaging, structure, and user experience
Monitor conversion rates and identify drop-off points
Test and optimize funnel elements based on performance
Continuously improve lead-to-booking conversion rates

ManyChat & Instagram DM Automation

Build and manage ManyChat automation workflows
Create Instagram DM funnels using keyword and engagement triggers
Build automated replies, qualification flows, and lead capture sequences
Connect ManyChat leads with GoHighLevel and other marketing systems
Turn Instagram engagement into qualified leads and booked calls
Monitor and optimize DM automation performance

AI Content & Repurposing

Use ChatGPT, HeyGen, and similar AI tools to accelerate marketing execution
Turn long-form or raw content into multiple marketing assets
Batch-create content for LinkedIn, Instagram, email, and short-form platforms
Develop content that supports lead generation and conversion — not just engagement
Build repeatable AI-assisted content workflows
Identify opportunities to increase content output without sacrificing quality

Short-Form Video & Content

Repurpose long-form content into Reels, Shorts, and social clips
Perform basic video editing using CapCut, Descript, or similar tools
Create multiple short-form assets from existing content
Optimize content for different social platforms and audiences
Support consistent content production and distribution

Integrations & Workflow Automation

Connect marketing systems using Zapier, Make, n8n, or similar tools
Build reliable workflows between CRM, forms, funnels, calendars, and marketing platforms
Troubleshoot broken integrations and automation logic
Reduce manual work through scalable systems
Document important workflows and automation processes

Paid Lead Generation

Support Facebook and Instagram lead-generation campaigns
Assist with campaign setup and lead-flow management
Monitor lead quality and acquisition performance
Ensure paid leads enter the correct CRM and nurture workflows
Help improve and scale paid acquisition as lead-generation systems mature

Must-Have Experience & Skills

Strong hands-on experience with GoHighLevel
Proven experience building:

Lead-generation funnels
CRM workflows and pipelines
Email and SMS automations
Booking systems
Follow-up and nurture sequences

Strong ManyChat experience, particularly Instagram DM automation
Strong understanding of lead generation and conversion funnels
Experience using ChatGPT and AI tools within marketing workflows
Experience with content repurposing and short-form content
Familiarity with Zapier, Make, n8n, or similar automation platforms
Ability to troubleshoot automation and lead-flow issues independently
Strong organizational and execution skills
Strong written English communication
Ability to work during U.S. EST business hours

Nice to Have

Experience supporting founders, coaches, agencies, or online businesses
Facebook and Instagram Ads experience
Conversion Rate Optimization (CRO) experience
Advanced prompt engineering or AI workflow experience
Experience with HeyGen or AI-generated video
Experience scaling inbound lead-generation systems
Experience connecting multiple marketing platforms through APIs or automation tools

Tools & Tech

What Makes You a Strong Fit

You think in systems, funnels, automation, and conversion
You’re genuinely hands-on and enjoy building workflows yourself
You understand how marketing systems connect from traffic → lead → nurture → booking
You move quickly and troubleshoot problems independently
You care about measurable business outcomes, not vanity metrics
You know how to combine AI, content, CRM, and automation effectively
You continuously look for ways to eliminate repetitive manual work
You can take ownership without constant supervision

What a Typical Day Looks Like

You may start your day reviewing lead flow and troubleshooting a GoHighLevel workflow, then build a ManyChat Instagram DM sequence, optimize a booking funnel, repurpose long-form content into short-form assets using AI, and review the performance of a Meta lead-generation campaign.

You’ll regularly move between automation, funnels, CRM management, AI content, integrations, and conversion optimization.

In short: you build the systems that turn marketing activity into qualified leads and booked opportunities.

Key Metrics for Success

Qualified leads generated
Funnel conversion rates
Lead-to-booking conversion rates
Automation reliability
Lead tracking and CRM accuracy
Reduction in manual marketing workflows
Consistent content output
Speed and quality of campaign execution
Improvement in overall lead-generation efficiency

Growth Path

Strong performers can grow into roles such as:

Marketing Operations Lead | Growth Marketing Manager | Automation Strategist | Funnel & CRM Manager

Interview Process

Initial Screening Call
Spark Hire Video Interview
Recruiter Interview
Client Interview
Offer & Onboarding

Apply Now

If you’re highly skilled with GoHighLevel and ManyChat, can build lead-generation funnels and automations from the ground up, and know how to use AI to make marketing systems faster and more effective, we’d love to hear from you.

Apply now and help build scalable marketing systems that turn content and traffic into measurable business growth.

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#LI-AG1

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