Job Summary

Responsible for day-to-day marketing of a business web site and on-line initiatives in a cross channel environment. Work with the merchandising team to ensure that on-line content is optimized to drive sales conversions. Work with members of the marketing team to ensure that on-line marketing is consistent with all other marketing channels. Develop and optimize strategic on-line marketing campaigns to drive customer acquisition and retention, encompassing SEM, SEO, affiliate marketing, e-mails and other on-line events.

Major Tasks, Responsibilities, and Key Accountabilities

• Write briefs and interacts with internal resources for the creation of marketing assets including promotions, banner ads, e-mail blasts, landing pages etc., in conjunction with web site designer and e-commerce merchandising managers and marketing team.
• Develops, manages, and executes strategic plan for SEO and SEM based on results, trends and best practices in the market place.
• Analyzes on-line customer research, current market conditions and competitor information.
• Analyzes, develops and implements new opportunities for the brand to reach new online markets and improve lead flow.
• Insures that all offline marketing programs are set up to work correctly on our e-Commerce websites.
• Monitors and reports on traffic, rankings and leads.
• Participates in on-line merchandising strategies.
• Tracks performance and proactively establishes website analytical reporting.
• 
  
   

Nature and Scope

• Solutions require analysis and investigation.
• Achieves planned results by decisions and actions based on professional methods, business principles, and practical experience.
• Manages a group or team of professional individual contributors and/or indirectly supervises support staff.
• 
  
   

Work Environment

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
• Typically requires overnight travel less than 10% of the time.
• 
  
   

Education and Experience

• Typically requires BS/BA in a related discipline. Generally 7+ years of experience in a related field. May require certification. Advanced degree may offset less experience in some disciplines.

Our Goals for Diversity, Equity, and Inclusion

We are committed to creating a culture that promotes equity, respect, and advocacy for every HD Supply associate. We value the diversity of our people.

Equal Employment Opportunity

HD Supply is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.