About this Key Account Manager, Specimen Management role at BD
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
The Key Account Manager (KAM) is responsible for driving strategic growth within Thailand’s most important healthcare accounts and private hospital groups. This role focuses on developing executive-level relationships, influencing strategic purchasing decisions, identifying new business opportunities, and leading complex sales projects across multiple stakeholders.
This is an individual contributor role with no direct reports. Success depends on strong commercial leadership, strategic account management, and cross-functional collaboration.
Key Responsibilities
1. Strategic Account Management
Develop and execute strategic account plans for assigned key accounts.
Build long-term partnerships with major university hospitals, government institutions, and strategic healthcare organizations.
Identify opportunities to expand BD’s Specimen Management portfolio across assigned accounts.
Drive customer retention, contract renewals, and long-term business growth.
2. Private Hospital Chain Management
Develop relationships with private hospital networks.
Drive standardization of BD Specimen Management solutions across hospital groups.
Coordinate implementation strategies among hospitals within the same network.
Support regional expansion opportunities through hospital chain management.
3. Executive Relationship Management
Establish and maintain strong relationships with C-suite executives, including:
CEO
COO
Hospital Director
Medical Director
Chief Nursing Officer (CNO)
Chief Financial Officer (CFO)
Procurement Director
Laboratory Director
Position BD as a strategic healthcare partner rather than a product supplier.
Lead executive business reviews and strategic discussions.
4. Business Development
Identify new strategic business opportunities.
Lead high-value tenders, negotiations, and complex sales projects.
Develop value-based proposals aligned with customer priorities.
Drive conversion from competitive products to BD solutions.
5. Cross-functional Leadership
Collaborate closely with Sales Representatives, Clinical Marketing, Customer Service, and regional teams.
Lead account strategy meetings and coordinate resources to achieve business objectives.
Share best practices across the organization.
6. Market Intelligence
Monitor healthcare market trends, competitive activities, reimbursement changes, and tender opportunities.
Provide strategic insights to support business planning and pricing strategies.
7. Financial Performance
Achieve annual sales targets.
Build and manage strategic opportunity pipelines.
Forecast revenue accurately.
Optimize pricing while protecting business profitability.
Key Performance Indicators (KPIs)
Revenue growth from strategic accounts
Growth in private hospital chain business
Strategic account penetration
Executive (C-suite) engagement
Tender win rate
New business acquisition
Customer retention
Forecast accuracy
Strategic project execution
Qualifications
Bachelor’s degree in Medical Technology, Science, Pharmacy, Nursing, Business, or related field.
MBA is an advantage.
Minimum 5–8 years of medical device or healthcare sales experience.
Proven experience managing strategic accounts or key customers.
Strong negotiation and executive communication skills.
Experience working with hospital executives and procurement committees.
Strong business acumen and analytical skills.
Excellent presentation skills in both Thai and English.
Core Competencies
Strategic Account Management
Executive Relationship Management
Consultative Selling
Business Development
Negotiation & Influencing
Commercial Acumen
Healthcare Market Knowledge
Cross-functional Collaboration
Project Leadership
Customer-centric Mindset
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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