VICI is the ultimate shopping destination for the modern fashionista. Our assortment covers women’s apparel, accessories, footwear, and handbags. We offer an on-trend assortment with capsule-like weekly drops, featured shops, influencer collaborations, and curated daily drops focused on our customers’ lives and the styling inspiration they need. Much of our assortment is exclusive and made with our customers’ shopping preferences and feedback top of mind. We buy and design sophisticated, trend right, and modern styles we know our customers will love.
What started as a small family-owned business, has grown since its start in 2012, to a brand with a strong online and social presence. Affordability, quality, and customer service are at the center of our brand and we always strive to ensure our customers are satisfied with their VICI experience. From opening our Nashville retail store to launching pop ups in Newport Beach and Venice Beach, VICI is increasing its retail footprint to bring more awareness to the brand. We are just getting started and excited about what the future holds!
Summary/Objective:
The Influencer Coordinator will focus on supporting VICI’s influencer marketing needs, PR initiatives, and other ad-hoc marketing projects. They will assist the Influencer Marketing Team on carrying out all existing influencer collaborations – both paid and earned as well as aid in expanding VICI’s existing influencer talent base. They will collaborate with the social marketing team to support owned media needs, especially as it relates to content creation from influencers. The ideal candidate will have a background in influencer marketing, an understanding of the fashion industry, and a proven track record of executing successful influencer campaigns and events. Additionally, the candidate will need to be organized, well-spoken, with a positive, can-do attitude. Attention to detail and clear business writing are also required skills.
What Will You Do:
INFLUENCER & PR ORDERS
Works with both paid and gifted influencers and managers on a daily basis to review selections and process orders, coordinate product needs, and ensure all gifting is fulfilled accurately and on time.
Communicates with influencer partners and/or their managers to ensure all orders are being processed accurately and in a timely fashion
Leads the daily influencer sales orders, records information in NetSuite, submits applicable orders through Shopify, and works with the product teams when needed.
Owns creation of product request forms for outfit selections via product keys and updating the influencer line sheets per campaign type and focus, including dressing docs and other product selection materials as needed.
Helps get all PR requests sent out in a timely fashion and provides appropriate tracking information
Owns and manages influencer landing pages, including initial setup, adding new product selections, removing sold-out styles, and ensuring pages remain accurate and up to date throughout each campaign.
Manages influencer discount code creation, setup, and blacklisting, ensuring each creator has the correct offer, and codes are activated for the appropriate campaign duration.
Provides influencers and managers with all necessary campaign materials, including discount codes, landing pages, briefs, talking points, and linking details, in a timely manner.
CROSS-FUNCTIONAL COLLABORATION
Assists in reviewing influencer content and sharing across all social media platforms; Works closely with social marketing team to ensure content needs are met and fulfilled plus partners and collaborates on content plan
Partners with the influencer team in sharing product feedback with the merchandising team
INFLUENCER PARTNERSHIPS & CONTENT
Assists with negotiating and managing contracts, budgets, and deliverables for influencer campaigns, ensuring alignment with brand objectives and KPIs
Reviews influencer content once live to ensure deliverables are met and collects feedback to share with the larger team
Identifies key influencers to potentially partner with in paid campaigns and other brand initiatives
Assists manager in mapping out influencer calendar
Supports ongoing influencer discovery and vetting by researching potential partners and evaluating brand alignment, content quality, audience fit, engagement, and overall partnership potential.
Monitors social channels for organic VICI mentions and emerging creator opportunities, helping identify potential new partners and ensuring relevant creator content is surfaced to the Influencer team.
INFLUENCER COMMUNICATION RELATIONSHIPS
Identifies and cultivate relationships with relevant influencers, content creators, and bloggers in the fashion and lifestyle space
Creates and develops outreach emails to influencers that are polished and on-brand for gifting and key campaigns
Conducts creator outreach for gifting initiatives and campaigns, including initial outreach, follow-ups, confirmations, and ongoing communication with participating creators and/or their managers.
Cultivates and strengthens ongoing influencer relationships through thoughtful partner touchpoints, including tracking birthdays, anniversaries, and key milestones, and coordinating personalized gifting, flowers, and other relationship-building initiatives.
REPORTING
Helps manager with gathering insights and weekly + monthly reporting on collaboration performance
Tracks creator performance and helps identify partners demonstrating strong sales, engagement, or content performance for potential future gifting, paid partnerships, and other brand opportunities.
OTHER
Supports influencer team with influencer outreach, follow-ups, and confirmations for influencer events, including scheduling, gifting coordination, and other logistical needs.
Supports influencer team with influencer event execution and assists/attends key influencer events and activations
Supports other ad-hoc marketing projects and influencer initiatives, including gifting campaigns, giveaways, influencer collaborations, dressing doc creation, creative briefs, and other projects as needed.
May perform other duties as assigned in support of the overall success of the company
Supports onboarding of new influencer partners by ensuring creators have the appropriate discount codes, affiliate linking information, campaign expectations, brand guidelines, and resources needed to successfully begin working with VICI.
What We’re Looking For:
Strong communication skills are a MUST!
Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Excellent time management and organization skills; meticulous attention to detail
Demonstrates a high degree of personal and professional integrity
Analytical mindset with the ability to track and analyze campaign performance metrics
Creative thinker with a passion for fashion and an eye for trends
Proficiency in Microsoft Office Suite, Google Analytics, PowerPoint and Canva
Experience in event planning and execution is a plus
Ability to prioritize work assignments and shift work efforts based on the needs of the department or business goals
Strong knowledge of influencer marketing trends, platforms (Instagram, TikTok, YouTube, etc.), and best practices.
Excellent communication, negotiation, and relationship-building skills.
Ability to work independently, be self-motivated and work effectively in a team environment
Skilled at communicating clearly both verbally and in writing
Excellent problem-solving skills: willingness to think out-of-the-box to resolve issues
Demonstrated knowledge and proficiency with Microsoft (Outlook, Word, Excel, PowerPoint), Mac and Google products and standard applications (Slack, Chrome, etc.)
Proficient in Instagram, TikTok, and YouTube platforms
Strong attention to detail
Work Environment:
Works in an indoor office/home office environment
Sit for long periods, standing and walking intermittently
Use office equipment such as computer, mouse, keyboard, printer
Occasionally lift or pull up to 20 pounds
Education and Experience:
Located in or near Walnut Creek, California
Bachelor’s Degree in Marketing or in a related field preferred
2-3 years’ experience in Influencer Marketing Field, preferably within the fashion, beauty, or lifestyle industry
Ability to read, write, speak and understand the English language fluently, and communicate verbally and in writing at a professional level
Strong PC skills are required, including working knowledge of standard MS Office applications and Microsoft Project
Expected Hours of Work:
This is a full-time non-exempt position
Required to go in-office at the VICI Office in Walnut Creek, up to 3 days a week as determined by management – cadence is dependent on current initiatives and off-site in-person needs
VICI is committed to growing and empowering a more inclusive community within our company, and industry. That is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. VICI is an equal opportunity employer and dedicated to diversity and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender identity, sexual orientation, age, marital status, pregnancy status, veteran status, or disability status. We believe that a variety of perspectives will make our teams and business stronger.
