GoHighLevel Marketing Operations Specialist (GHL, Social Media & Executive Support) – Remote | PST Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Pacific Time (PST Required)

About the Role

At Pavago, one of our clients is hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, CRM automation, social media, and day-to-day business operations.

This is a hands-on role — not a strategy-only marketing position.

You’ll take ownership of:

• GoHighLevel (GHL) CRM and automations
• Email marketing and follow-up workflows
• Social media and community management
• Content creation and coordination
• Executive and operational support
• Lead generation and research
• Program and membership administration

You’ll work closely with entrepreneurial leadership to ensure campaigns, communication, CRM workflows, content, and operational priorities are executed accurately and on time.

If you’re experienced with GoHighLevel, marketing operations, social media, and executive support and thrive in fast-moving environments, this role is a strong fit.

What You’ll Own

GoHighLevel CRM & Marketing Automation

• Build and manage workflows inside GoHighLevel (GHL)
• Create and maintain:
• Marketing automations
• Email campaigns
• Nurture sequences
• Lead follow-ups
• Participant communication workflows
• Maintain accurate contact and pipeline records
• Monitor workflows to ensure automations execute correctly
• Keep CRM data clean, organized, and up to date
• Ensure no lead, client, or participant follow-up is missed

Social Media & Marketing Execution

• Create, schedule, and publish content across:
• LinkedIn
• Facebook
• Instagram
• Online communities
• Manage:
• Comments
• Direct messages
• Community engagement
• Social interactions
• Support marketing campaigns, launches, and promotions
• Track engagement and maintain performance reports
• Ensure consistent brand messaging across channels

Executive & Operations Support

• Manage scheduling and calendar coordination
• Support leadership with day-to-day administrative and operational execution
• Maintain:
• Task trackers
• Documentation
• Shared files
• Operational workflows
• Organize communication and prioritize urgent requests
• Follow up on outstanding tasks and deadlines
• Identify workflow gaps and recommend improvements

Content Creation & Coordination

• Create and edit short-form marketing content using:
• Canva
• Veed
• Opus Clips
• Similar content tools
• Format and organize:
• Guides
• Workbooks
• Scripts
• Cheat sheets
• Digital resources
• Repurpose content for different marketing channels
• Maintain consistent branding and presentation across materials

Community & Program Support

• Support participant and member onboarding
• Coordinate ongoing participant communication
• Maintain digital program materials and resources
• Track member progress and updates
• Troubleshoot minor account or platform issues
• Keep program information organized and accessible
• Help deliver a smooth participant experience

Lead Generation & Research

• Research Ideal Client Profiles (ICPs)
• Build prospect lists and outreach databases
• Support lead generation and outreach campaigns
• Organize prospect information for follow-up
• Compile research, reports, and findings for leadership

Requirements

Must-Have Experience

• Experience in one or more of the following:
• Marketing Operations
• Marketing Coordination
• Executive Assistance
• Virtual Assistance
• Operations Support
• Hands-on experience with GoHighLevel (GHL)
• Experience building or managing:
• CRM workflows
• Marketing automations
• Email campaigns
• Follow-up sequences
• Experience supporting founders, coaches, startups, or entrepreneurial businesses
• Strong proficiency with:
• Google Workspace
• Google Sheets
• Google Calendar
• Google Drive
• Experience with social media platforms including:
• LinkedIn
• Facebook
• Instagram
• Familiarity with:
• Canva
• Veed
• Opus Clips
• Similar content-editing tools
• Strong written English communication skills
• Excellent organization and multitasking abilities
• Ability to work independently with minimal supervision
• Availability during PST business hours

Nice to Have

• Experience with:
• Coaching businesses
• Agencies
• Creator-led businesses
• Membership communities
• Familiarity with:
• Landing pages
• Marketing funnels
• Paid advertising
• Email marketing
• Lead nurturing
• Experience using:
• Slack
• Notion
• Airtable
• ClickUp
• HubSpot

What Makes You a Strong Fit

• You’re highly organized and execution-focused
• You know your way around GoHighLevel and CRM workflows
• You proactively follow up instead of waiting for reminders
• You’re comfortable switching between marketing, operations, and administrative priorities
• You communicate clearly and professionally
• You naturally create structure in fast-moving environments
• You pay close attention to details
• You take ownership from assignment through completion

What a Typical Day Looks Like

You might start by reviewing GoHighLevel workflows, CRM pipelines, email campaigns, and outstanding follow-ups.

Throughout the day, you’ll schedule social content, respond to DMs and participant questions, update CRM records, edit short-form content, coordinate calendars, organize program materials, and support leadership with operational priorities.

You may also research prospects, build outreach lists, troubleshoot workflows, and ensure upcoming campaigns and communications are ready to launch.

In short: you keep marketing systems, CRM workflows, content, communication, and day-to-day operations organized and moving forward.

Key Metrics for Success

• Consistent and timely social media publishing
• Accurate and organized GoHighLevel CRM data
• Reliable execution of automations and email workflows
• Zero missed lead or participant follow-ups
• Responsive community and social engagement
• Well-maintained program materials and digital assets
• Timely completion of executive and operational priorities
• Strong overall execution reliability

Why This Role Stands Out

• Work directly with entrepreneurial leadership
• Hands-on ownership across marketing and operations
• Deep exposure to GoHighLevel and marketing automation
• Variety across:
• CRM
• Email marketing
• Social media
• Content
• Executive support
• Community operations
• Opportunity to improve and build scalable workflows
• Fully remote environment
• Potential growth into:
• Marketing Operations Manager
• CRM & Automation Manager
• Operations Manager
• Growth Operations

Interview Process

1. Initial Screening Call
2. Marketing & Systems-Focused Interview
3. Practical Task – Content or GoHighLevel Workflow Exercise
4. Final Interview
5. Internal Review & Approval
6. Offer & Onboarding

Apply Now

If you have hands-on GoHighLevel experience, enjoy marketing execution, and are highly organized across content, CRM, communication, and operational workflows, we’d love to hear from you.

Apply today and help keep a fast-growing business’s marketing systems and operations running smoothly.

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