About The Role:

The Director, Global Media is responsible for defining and leading Dyson’s global media strategy, investment effectiveness agenda and media operating model across all markets. As the global functional leader for Media, this role will establish the vision, frameworks, measurement methodologies and strategic partnerships required to maximise marketing effectiveness, accelerate growth and strengthen Dyson’s brand position worldwide.

The Director will champion a culture of data-driven decision making, ensuring media investment strategies are grounded in robust performance measurement, customer insights and commercial outcomes. The role is accountable for building the global media data and measurement foundation that enables consistent evaluation of media effectiveness, investment optimisation and long-term business impact.

Working closely with market leadership teams, Global Marketing, Category, Commercial, Revenue Performance, Consumer Insights, Data & Analytics, Finance and Technology functions, the Director will influence stakeholders across the organisation to align on priorities, investment principles and growth opportunities. This role serves as Dyson’s senior media authority, driving innovation, capability development and strategic alignment to deliver sustainable competitive advantage. Directly leading a dedicated team of six media specialists based in Singapore and Amsterdam.

Key Responsibilities

Global Media Strategy & Governance

• Define and evolve Dyson’s global media vision, strategy and operating framework aligned to business growth objectives.
• Develop a multi-year roadmap for media capability, effectiveness and transformation.
• Establish governance processes, standards and best practices to ensure consistency across all markets.
• Drive alignment between global brand priorities including NPDs, commercial objectives and market execution.
• Lead development of media investment principles and decision-making frameworks that balance short-term performance with long-term brand growth.

Media Investment & Performance

• Own Dyson’s global media investment framework, ensuring optimal allocation of spend across products, channels, audiences and markets.
• Lead global approaches to media planning, optimisation and resource allocation to maximise return on media investment.
• Recommend investment decisions based on measurable business outcomes, customer value and commercial return.
• Establish performance benchmarks and effectiveness targets across markets.
• Embed a test-and-learn culture to continuously improve media effectiveness and efficiency and implement media innovation to build capability.

Data, Measurement & Effectiveness

• Define and implement Dyson’s global media measurement framework, ensuring consistent evaluation of media effectiveness across all markets.
• Build the data foundations required for robust media decision making, including measurement architecture, attribution methodologies, reporting frameworks and governance processes.
• Establish a clear understanding of media contribution to commercial outcomes through performance analytics, incrementality testing, attribution and marketing effectiveness measurement.
• Partner with Data, Analytics and Technology teams to improve data quality, accessibility and decision-support capabilities, including executive dashboards and reporting
• Ensure media investment decisions are informed by customer insights, market dynamics and emerging performance trends.
• Drive continuous improvement in forecasting, measurement accuracy and performance transparency.

Global Partnerships & Agency Leadership

• Own strategic relationships with global media agencies, technology partners and media platforms, including OMG and other key media ecosystem partners.
• Lead commercial negotiations and governance processes to maximise value, innovation and service quality, and ensure delivery of contracted value.
• Ensure agency partners consistently deliver against agreed performance standards and business outcomes in markets.
• Represent Dyson externally with senior agency, platform and industry leaders.

Strategic Leadership & Stakeholder Alignment

• Influence senior stakeholders across markets and global functions to align on media priorities, investment frameworks and growth opportunities.
• Act as the strategic advisor to executive leadership on media investment effectiveness, performance trends and industry developments, using data driven recommendations.
• Build organisational alignment around common media KPIs, success measures and investment principles.
• Foster a culture of accountability, transparency and evidence-based decision making across the media ecosystem.
• Drive adoption of global standards, frameworks and best practices while balancing local market requirements.
• Simplify complex media, data and performance topics into clear recommendations that support executive decision making.

Innovation & Transformation

• Define the future vision and operating model for Dyson’s global media capability.
• Lead media transformation initiatives across measurement, planning, automation, audience management and optimisation.
• Monitor emerging technologies, platforms and consumer trends, translating opportunities into actionable business strategies.
• Drive innovation that enhances customer engagement, improves effectiveness and delivers commercial growth.
• Identify opportunities to improve efficiency through data, technology and process simplification.

Leadership & Capability Building

• Lead and develop a high-performing global media organisation.
• Establish capability-building programmes and best-practice sharing across markets.
• Build a culture of continuous learning, accountability and commercial impact.
• Coach and develop future leaders within the function.
• Promote collaboration across markets and functions to elevate media effectiveness globally.

About You:

• 15+ years of experience in media, marketing, growth, analytics or commercial leadership roles.
• Significant experience leading global or regional media functions within a multinational organisation.
• Proven success developing and executing media strategies that drive brand growth and commercial performance.
• Experience building media measurement capabilities, effectiveness programmes and performance management frameworks.
• Strong track record of leading transformation, capability building and organisational change.
• Experience managing large-scale agency partnerships and regional/global media ecosystems.
• Bachelor’s degree in Marketing, Business, Communications or a related discipline. Postgraduate qualifications are advantageous.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.