Team Leadership

• Lead a team of Strategic Product Marketers and the content developers who support them.
• Hire, coach, and manage performance so the team keeps getting better, not just staying busy.
• Set the process and quality bar every product marketer works against, so output is consistent no matter which product they're covering.

GTM

• Own the launch process: tiering, timelines, and the cross-functional checkpoints that make a launch land instead of scramble.
• Lead go-to-market planning for new product launches and major releases, coordinating timelines across product, sales, customer success, and demand generation.
• Run pilots that test positioning and pricing before a launch goes wide.
• Measure the impact of GTM programs against pipeline, adoption, and revenue goals, and adjust strategy accordingly

Positioning & Messaging

• Carry final accountability for positioning and messaging across the portfolio. Each Product Marketer owns execution for their own products. You make sure it adds up to one Lone Wolf story.
• Keep competitive intelligence current and built into how the team positions, not just a report that goes stale after launch.
• Own product positioning and messaging across the portfolio, ensuring consistency from website copy to sales decks to customer communications.

Voice of Customer

• Run Product Advisory Boards that give customers a real seat at the table.
• Build structured feedback loops that feed positioning, packaging, and the product roadmap, not just a slide for quarterly reviews.

Packaging & Pricing

• Own the packaging and pricing strategy and framework across the portfolio.
• Partner with Finance and Product so every price reflects real customer value.

Content

• Own all product marketing content: one-pagers, decks, and everything else the team produces.
• Equip sales teams with battle cards, pitch decks, case studies, and objection-handling materials

Cross-Functional Partnership

• Partner with demand generation, customer marketing, sales, and product as peers, not as an order taker.
• Partner closely with Product Management to understand roadmap priorities and translate features into customer-facing value.
• Synthesize market and customer feedback into roadmap input for the product management team.
• Report on GTM and pricing performance to executive stakeholders.
• Manages all activities in Accounts Payable for multiple entities based in the U.S.
• Ensure timely vouchering and payment of vendor invoices 
• Assist with Monthly reconciliation of Accounts Payable and company purchasing credit cards 
• Maintain accurate records and control reports 
• Perform timely month end close activities
• Familiarity with payments via ACH, wire transfers and Online Bill Payment
• Project work as assigned to include migrating newly acquired entities from legacy systems to Company’s NetSuite application