About this Digital Marketing Specialist role at Abbott

Abbott · Onsite · Ukraine - Kyiv

JOB DESCRIPTION:

About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
•   Career development with an international company where you can grow the career you dream of.
•   A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
•   A good benefits package incl. medical insurance for the employee and children, mobile communication reimbursement.

The Opportunity
This position works out of our Kyiv, Ukraine location in the EPD Division.

As the Digital Marketing Specialist you’ll be responsible for successful implementation of Digital strategy in the country, including monitoring of KPIs, systematization of advertising tools, channels, product and audience; selection the most effective marketing mix, optimize costs.

What You’ll Do:
•   Track measurement and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs) by closely working with assigned Media/Digital agencies
•   Execution of media activations in line with agreed media strategy and key performance indicators (KPIs) for market
•   Media performance tracking and optimization to deliver the best media & business outcomes
•   Track digital budget and spending commitments for digital partners
•   Partner with Media Planning agencies to ensure Brand teams have the strongest possible digital media mix across all channels.
•   Identify trends and insights, and optimize spend and performance based on the insights
•   Support e-Commerce activations/promos
•   Work directly with the Brand Managers
•   Brainstorm new and creative growth strategies

Requirements:
•   From 2-3 years of digital experience: management of various channels like social media networks, Google/Meta/YouTube/TikTok Ads, website content
•   Proactive attitude/responsible with high ownership
•   English - intermediate (ready to discuss)
•   Power Point, Google Analytics, Excel skills
•   Strong analytical skills, data orientation and logical thinking

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

EPD Established Pharma

LOCATION:

Ukraine > Kyiv: Senator Business Center

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

MEDICAL SURVEILLANCE:

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

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About Abbott

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, ent