About this Customer Marketing Manager role at Essity
Customer Marketing Manager
We are looking for an experienced Customer Marketing Manager to lead and grow our Personal Care business across Middle East region.
In this key leadership role, you will be responsible for implementing customer marketing approach, identify and manage category management and trade marketing activities in the region. You will play an important role in strengthening our market position, building strong customer relationships and contributing to Essity’s purpose of Breaking Barriers to Well-Being.
About the Role
As Customer Marketing Manager, you will play a pivotal role in accelerating the growth of the Personal Care business in Middle East through marketing strategies and strong commercial partnerships. Based in Riyadh, Saudi Arabia, you will collaborate closely and be an integral member of the local Middle East & Africa leadership team, with a key responsibility to develop and execute impactful customer marketing initiatives that create value, strengthen our brand presence, and drive sustainable business results.
In this role, you will translate market and customer insights and commercial objectives into effective activation plans, supporting product launches, promotional campaigns, customer engagement programs, and sales enablement activities. You will act as a key link between customers and the business, ensuring that marketing strategies are aligned with our financial budgets and vision to promote Essity's growth ambitions across the Middle East market. This role will lead a team of three (3) and will report to the Commercial Director - Middle East & Africa.
What You Will Do
Develop and lead implementation of customer specific shopper activation plans including promotion management, product launch and re-launch, communication to customers and shoppers, and input into account planning
Develop and lead Category Management activities (where applicable) to win in the prioritized channels with the prioritized customers through creation of internal alignment and building partnership with distributors and retailers
Lead the e-commerce strategy and execution across key customers, driving online visibility, conversion and sustainable growth
Drive and implement category management way of working including category planning process, input into pricing strategy, recommending category promotion strategy, merchandising/planograming and assortment/MSLs and customer marketing planning
Translate consumer strategy into effective shopper plans and activities (e.g. execution of consumer promotions in store)
Secure development of tailored customer marketing plans for all accounts, negotiate and implement these plans and/or advise customers on their strategy to grow their category sales
Ensure a robust ROI model is being implemented, incl. setting KPIs for relevant dimensions (e.g. categories, channels, customers and/or promotions), evaluated and followed up with corrective actions
Provide insight from local markets regarding retailer and shopper dimension to help overall insight generation and provide input to consumer and/or brand strategy
Plan and manage related budgets
Facilitate cross functional relationship and contribute to best practice sharing, networks and projects
Lead, direct and develop a team (including personal feedback & development)
Who You Are
Must have a Bachelor's degree (tertiary qualification) in Marketing or Business Administration or related
Proven solid experience within Customer Marketing, Trade Marketing, Category Management, Commercial Marketing or related areas ideally within consumer goods, FMCG or B2B.
Strong business acumen with understanding of commercial planning, customer engagement programs campaign management and business performance analysis to execute and deliver commercial results.
Customer focused and collaborative professional with the ability to operate successfully within a matrix organization.
Skilled at building relationships, influencing stakeholders, resilient with strong business acumen and decision-making capabilities.
Passionate about market and customer engagement and the ability to balance hands-on approach with broader commercial vision and strategic thinking.
Experience across the Middle East markets in the consumer-oriented industry / businesses would be considered an advantage
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
