About this Core Experience & AI Product Manager（6-month contractor） role at Binance
What We’re Looking For
We're looking for a Product Manager to own and drive the core platform experience and AI-powered personalization across our main site. You'll be responsible for optimizing the end-to-end user journey — from onboarding to activation — while leveraging AI to deliver highly personalized experiences at scale.
This is an IC role with high autonomy and direct impact on millions of users. 6-month contractor extendable based on good performance
Responsibilities
Core Platform & AI
- Own product features for Homepage, User Center, AI Generative UI, and Market pages
- Design and optimize onboarding flows to improve new user conversion
- Drive user journey and UI/UX optimization across key touchpoints
- Collaborate with BUs to drive exposure and growth initiatives across App
Personalization & Recommendation
- Design and iterate on recommendation strategies to achieve hyper-personalized content delivery (千人千面)
- Partner with ML/data teams to build and refine personalization engines
- Define product requirements for generative UI experiences that adapt to user context
Cross-functional
- Drive alignment across engineering, design, data, and business stakeholders
- Define success metrics, run experiments, and iterate based on data
Requirement
- Proven ability to ship user-facing products with measurable impact on conversion and engagement
- Strong analytical and logical thinking — can structure ambiguity into clear product specs
- Comfortable working with AI/ML teams and translating model capabilities into user value
