About this copywriter - kuvera role at Cred
visibility is easy. memorability is earned.
at CRED, we build the latter.
where words aren’t just written, they’re engineered to stay.
they make people feel something. they make them think twice before settling for less.
we are looking for someone who knows the difference.
what you will do:
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work on CRED's wealth platform and Kuvera to create product & marketing assets, from in-app messaging to whatsapp, push notifications, email, and more
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define and refine Kuvera’s voice across products, marketing, and campaigns. you won’t just write; you’ll decide how every feature speaks
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take marketing campaigns from concept to execution across multiple channels; whether it’s in-app communication, offline activations, or social content, your words will find a way to fit in
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collaborate with internal teams like PR, product, or design. great ideas don’t happen in silos
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create impact at every level; whether it’s driving action, shaping perception, or building brand affinity. Creativity is key, but so is intent
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someone who understands that writing is both an art and a science. you know that writing isn’t just about words, it’s about influence
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you have experience writing across different mediums and channels, knowing that an email isn’t a tweet, and a push notification isn’t a whatsapp message
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you understand how to write within a brand’s tone of voice and personality. you know the difference between funny and witty, and why the latter always wins
- have experience/knowledge about investment - industry, products, jargons etc
what will set you apart (these are not deal-breakers)
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you’ve built something for yourself; whether it’s a blog, a newsletter, a collection of sharp tweets, a sneaker collection or a banger playlist, we respect people who create beyond their job description
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you have a pulse on what’s happening. not just in pop culture but in the world and on the internet. you understand what makes people tick and how to turn that into writing that resonates
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you can switch between writing for different products and business lines without losing the plot.
- pro- prior work in the wealth space
