About this Content Integration Lead role at Bunnings
Join us and experience Bunnings from the other side of the counter!
What’s in it for you when you’re part of our team:
Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a few
Free standard OnePass membership
Access to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave
12 weeks paid parental leave, regardless of gender
Fun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunities
We’re genuinely invested in your career and no matter where you start with us, that pathway is yours to build
About the role
As our new Content Integration Lead, you'll help bring supplier, retail media and partnership opportunities to life through customer-first content experiences across Bunnings’ owned and paid channels.
Working closely with the Content Integration & Planning Manager and a highly collaborative Content team, you'll help translate commercial partnerships, supplier objectives and campaign activity into clear, channel-ready content plans.
This newly created role offers the chance to work across a diverse range of channels, including magazine, digital, social and strategic partnerships such as The Block, Airbnb and creator-led collaborations.
You'll partner with teams across Marketing, Retail Media, Insights, Production, Merchandise, Legal and agency partners to deliver integrated content solutions that create value for customers, partners and the business.
What's involved
In this role, you'll have the opportunity to:
Translate commercial partnership and supplier objectives into integrated content plans that align with campaign priorities, brand standards and customer needs.
Bring commercial briefs to life through engaging content experiences across multiple channels and platforms.
Collaborate with stakeholders across Content, Retail Media, Marketing, Merchandise, Insights and agency partners to deliver successful outcomes.
Identify opportunities to extend and amplify content across additional channels to maximise impact and customer engagement.
Coordinate approvals, compliance requirements and feedback loops across teams, escalating risks, conflicts or final decisions to the Content Integration & Planning Manager as needed.
Use customer, content and campaign insights to continuously improve future content approaches and performance.
Support the development of scalable, repeatable content solutions that help partners, suppliers and internal teams deliver content more consistently.
Maintain clear documentation, timelines and ways of working that support consistent delivery across complex content plans, partnerships and campaign activity.
About You
You're someone who enjoys connecting people, ideas and commercial opportunities to create meaningful customer outcomes. You thrive in a fast-paced environment, are naturally organised and bring strong planning discipline to everything you do.
You enjoy working with a broad range of stakeholders and know how to bring different teams together around a shared goal. You're comfortable balancing multiple priorities, managing competing deadlines, navigating ambiguity and escalating risks or decisions at the right time.
What you'll need
Experience in content strategy, content planning, partnerships, branded content, retail media or integrated marketing campaigns.
Strong understanding of multi-channel content and how different channels work together to deliver customer outcomes.
Experience translating commercial, marketing or partnership objectives into clear plans and actionable deliverables.
Excellent stakeholder engagement skills with the ability to build trusted relationships across multiple teams.
Strong project management capability and the ability to coordinate complex activities with competing priorities.
Experience using insights, reporting and performance data to inform planning and optimisation.
Familiarity with brand governance, compliance requirements and approval processes, particularly across partnership or commercial content activity.
A qualification in Marketing, Communications, Media or a related discipline will be highly regarded, along with relevant experience in retail, publishing, media or partnership environments.
You’ll be part of a workplace where you’ll feel like you belong.
We love the diversity across our teams, brought together in an inclusive culture guided by our values. We welcome applications from individuals of all ages, cultural backgrounds, abilities, sexual orientations, and gender identities. We strongly encourage Aboriginal and Torres Strait Islander peoples to apply and join us in shaping a workplace that celebrates First Nations voices, perspectives, and contributions. Please note, you must be age 15 or over to apply for a role at Bunnings.
We’re all about fairness at Bunnings, and our team’s here to support you every step of the way. If you need any adjustments, just let us know - we’re here to help. If you’ve got the experience, skills, and drive to grow - but don’t quite nail every part of the job description - we still want to hear from you. For support, contact us at [email protected].
Bunnings reserves the right to close job advertisements at any time, so we encourage you to apply early. We do not accept unsolicited resumes from recruitment agencies, as we have a dedicated internal Talent Acquisition team managing all hiring processes.
About Us
Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand. We're proud to support project builders, commercial tradespeople and the housing industry through our network of stores, trade centres, frame and truss sites and online.
At Bunnings, our purpose is simple: we’re here to inspire people to have a red hot go! Whether that's backing our team to grow, supporting customers to take on new projects, or helping communities make a real difference. By joining our passionate and diverse team, you will be part of a culture that encourages you to roll up your sleeves and build something great together. If you’re ready to have a go, apply today.
Please note if you are offered a role with us, background checks may be required. This can include police, employment, medical and qualification checks. If a police check search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.