About this Business Development Manager role at Manulife
The Business Development Manager is accountable for driving sustainable growth and strengthening field capability across assigned Region Head/s or Branch Head/s through disciplined execution of agency strategies, performance management, and agency programs.
This position supports regional business priorities by translating strategy into actionable plans, monitoring execution quality, and providing data-driven recommendations to improve recruitment, onboarding, activation, training, retention, and production outcomes.
The incumbent is expected to collaborate across functions, reinforce professionalism and ethical business conduct, and deliver measurable results through strong coaching, governance, and consistent field execution.
Position Responsibilities:
Agency Strategy
Translate company priorities into regional agency strategies, operating plans, and scorecards that guide field execution.
Analyze business trends, funnel health, and productivity gaps to recommend actions that improve growth, retention, and leader pipeline quality.
Partner with the Regional Sales Director and key stakeholders to align initiatives, priorities, and resource focus with business objectives.
Reinforce governance, professionalism, and continuous improvement in the execution of regional agency plans.
Performance Management
Drive end-to-end performance management of Advisors and Agency Leaders to achieve targets in headcount, production, activation, retention, and segmentation.
Conduct regular business reviews with Agency Leaders to assess results, identify gaps, and agree on focused action plans.
Implement performance interventions and coaching support to address underperformance and strengthen leader effectiveness.
Monitor compliance with performance standards, validation requirements, and governance processes across assigned Regions or Branches.
Work closely with Agency Development and Expansion teams to improve execution quality, field discipline, and sustainable business outcomes.
Program Execution
Lead execution of regional programs covering recruitment, onboarding, activation, training, and productivity improvement in line with approved business priorities.
Cascade company initiatives, campaigns, and operational directives through structured field engagements and leadership forums.
Ensure timely implementation, accurate reporting, documentation, and audit readiness for all assigned programs and activities.
Evaluate field cases and business requests within authority levels and provide sound recommendations for escalation or approval when needed.
Required Qualifications:
Bachelor’s degree in business, Management, Marketing, Economics, or a related field.
4–6 years of experience in sales, business development, agency management, or field leadership, preferably in life insurance or financial services.
Preferred Qualifications:
Experience in recruitment, onboarding, activation, performance management, and agency development programs.
Experience working with Agency Leaders, Branch Heads, or regional stakeholders to support business growth and execution.
Strong planning, execution, analytical, communication, and stakeholder management skills.
Able to manage performance and multiple priorities with sound judgment, professionalism, and attention to detail.
When you join our team:
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].
Working Arrangement
