Jobs Companies Unilever Brand Manager - Performance

About this Brand Manager - Performance role at Unilever

Unilever · Onsite · Hoboken US HQ

Job Summary:
Are you a passionate foodie with a hunger for strategic business management and performance marketing? Join our dynamic team as a Brand Manager, where you’ll play a pivotal role in shaping the future of three iconic brands within Unilever Foods: Hellmann’s/Best Foods, Maille & Sir Kensington’s. Hellmann’s is an iconic global brand sold to 450 million consumers in over 50 countries; Maille is a premium French brand with a rich heritage in mustard and vinegar dating back to 1747, known for its culinary craftsmanship and sophisticated flavor profiles; Sir Kensington’s is a young, dynamic brand over-indexing with younger consumers addressing the premium and healthy condiments space. US Condiments is one of the most important cells for the North America and Global Foods business. We need someone who is passionate about performance, general management, delivering best-in-class execution and possesses the leadership skills to raise teams and results to excellence.

This role leads Performance for the US Condiments portfolio, with primary accountability for Hellmann’s/Best Foods, the #1 mayonnaise brand in the United States, alongside oversight of Maille and Sir Kensington’s. This is a highly strategic and visible leadership role responsible for driving commercial results for the Condiments US business, delivering against KPIs including household penetration, market share and brand equity. Success is measured by business growth, regional target achievement, cross-functional excellence as well as team development.

The Brand Manager will report to the Senior Director of US Condiments Marketing and requires the strategic thinking, analytical rigor, business acumen and cross-functional leadership to drive commercial results.

Key Accountabilities:

Portfolio & Brand Leadership

  • Own business strategy and execution across the Condiments portfolio, inclusive of Hellmann’s/Best Foods, Maille and Sir Kensington’s.
  • Set the annual strategic plan and investment strategy, including owning establishing the key end-to-end tentpole drive periods, budget and channel allocation, and ownership of the regional and sports marketing strategies.
  • Lead the portfolio and assortment strategy, including launch planning and support allocation across formats, segments, regions and retailers.
  • Manage overall Condiments market share performance tracking and action planning.


Performance & Commercial Impact

  • Own marketing performance across the funnel, including media effectiveness, brand marketing ROI, promotional programs and share growth.
  • Translate data (POS, panel, digital, media) into clear actions that unlock growth opportunities.
  • Partner closely with Customer Development to align on commercial and retail strategies, ensuring seamless integration of national and shopper marketing.
  • Translate national marketing programs into unmissable point-of-sale materials, and trial-driving and promotional programs.


Innovation & Integration

  • Partner with Innovation teams to develop best-in-class go-to-market plans for new launches. Build strong trial driving & marketing programs to ensure early velocity KPIs are achieved.
  • Lead integration of innovation into broader demand plans to maximize launch impact and in-market success.


Team & Cross-Functional Leadership

  • Lead and develop one direct report (Associate Brand Manager), building capability and fostering high performance.
  • Act as a key connector across functions (CD, CMI, Finance, Digital, Global teams) to drive alignment and delivery of US campaigns OTIF.

Required Qualifications:

  • BA or MBA required
  • 5-7+ years' of experience in brand marketing, performance marketing and/or demand creation, ideally within CPG.
  • Strong business acumen and commercial rigor, able to establish clear strategies and structured plans to mobilize excellent execution.
  • Deep understanding of full-funnel marketing, including the interplay of media, digital, shopper and lower funnel tactics in driving commercial results.
  • Strong analytical mindset with the ability to translate data into business impact.
  • Demonstrated ability to interface and effectively work with a variety of internal & external partners to deliver integrated programs & business results.
  • Strong prioritization skills and ability to manage multiple brands and workstreams simultaneously.

Preferred Qualifications:

  • Passion for food, culture, and building brands that connect with consumers

Pay: The pay range for this position is $103,000 to $154,400. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Long-Term Incentive (LTI): This position is LTI eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance 

(including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. 

------------------------------------

At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

Ready to apply to Unilever?
Apply to Unilever

How this Brand Manager salary compares

This role pays $128,700/yrin line with the typical range for Brand Manager roles.

$74,601 median $125,000 $178,860

Typical range $96,117–$150,000/yr, from 219 comparable Brand Manager listings on JobsRadar (pay annualized to USD). See Brand Manager salary insights →

About Unilever

Better Business. Better World. Better You. We’ve been pioneers, innovators and future-makers for over 120 years. Learn More

See all jobs at Unilever →

Similar jobs

Sign up for suggestions tailored to the jobs you open and the searches you save.

More jobs at Unilever

See all jobs at Unilever →

Apply now
🤖

Whoa — hold up

JobsRadar was built for real people having a rough time in their job search — not for automated requests. You're clicking way too fast and you're now temporarily blocked.

Come back later. If you're genuinely job hunting, we've got your back — just act like a human.

Catch your next role the second it’s posted.

Create a free account and we’ll watch the boards for you — the instant a job matches your search, it lands in your inbox or Telegram. No digging, no refreshing.

Create free account

Free forever · takes 30 seconds · already have one?

Get an edge on your job hunt.

Join our Telegram channel for the stuff that helps you land the role — salary benchmarks, the weekly market pulse, and new-feature drops. No spam, just signal.

Join the channel — it's free