About this Binance Accelerator Program - Global Campaign Operations role at Binance
Responsibilities
- Assist in planning and executing global marketing campaigns to support various business objectives, including user acquisition, activation, trading growth, and retention. Support campaign design by defining campaign rules, task structures, reward mechanisms, user journeys, and campaign configurations to ensure successful launches.
- Support end-to-end campaign execution, including campaign setup, UAT testing, validation of campaign pages and reward distribution, monitoring campaign performance, and promptly identifying and resolving operational issues to ensure a smooth user experience.
- Contribute to improving operational efficiency by maintaining campaign SOPs, operational documentation, and best practices. Continuously optimize campaign workflows and operational processes.
- Monitor and analyze campaign performance by preparing daily, weekly, and post-campaign reports. Track key metrics such as participant numbers, conversion rate, trading volume, ROI, and other growth metrics to evaluate campaign effectiveness and identify optimization opportunities.
- Analyze user behavior and campaign performance across different regions, channels, user segments, and reward strategies. Identify user drop-off points and growth opportunities, and provide data-driven recommendations to improve future campaign performance.
Requirements
Basic Qualifications
-
Currently pursuing a Bachelor's or Master's degree. All majors are welcome; candidates with backgrounds in Marketing, E-commerce, Data Analytics, Statistics, Business Administration, or related fields are preferred.
-
Strong interest in digital marketing, growth, campaign operations, or the Web3 industry.
-
Strong analytical thinking, communication, and execution skills, with the ability to manage multiple tasks in a fast-paced environment.
-
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
-
Proficient in Excel or Google Sheets for data organization, analysis, and reporting.
-
Strong data sensitivity with the ability to identify trends, uncover insights, and make data-driven recommendations.
-
Previous internship or project experience in campaign operations, marketing, internet products, or data analysis is a plus.
-
Familiarity with SQL, Looker Studio, Power BI, Tableau, or other data visualization tools is preferred.
-
Experience using collaboration tools such as Jira, Confluence, or Notion is a plus.
-
Basic knowledge of cryptocurrency, blockchain, or the Web3 ecosystem is preferred.
Preferred Qualifications
