BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. The product is proven and the customer base is strong; what comes next depends on a sales function built to scale. We're hiring our first VP of Sales to build it: someone who can lead the team we have today, create the roles and systems that don't exist yet, and shape a small, capable team into one that wins consistently.
About the role:
This role takes ownership of the BIS sales function. You'll lead and develop a capable team of account executives, design and build the SDR and inside sales roles around them, and put the process, training, and pipeline discipline in place to turn a small team into a repeatable revenue engine. The mandate is to build the system, not to be it: the playbooks and structure that let a strong rep succeed, rather than a team that lives or dies on rare, exceptional individuals.
You can sell, and you've done it successfully, but the job here is to build a team that sells without you, not to carry the number yourself. This is a build, not a maintenance assignment, and the ambition is significant: we're looking for a leader who can grow new revenue meaningfully and prove a model the company can keep scaling. The leaders who thrive here speak precisely to a sales org they've built before: how they built it, in what order, and the results that proved it worked.
You'll have real autonomy to set the strategy and the trust to act on it, earned through sound judgment and movement on the indicators that matter.
This is an in-person role based out of our Sherwood Park, Alberta office.
In this role, you'll be expected to:
Own revenue attainment against the annual target
Lead, coach, and develop the existing and future account executive team
Build out SDRs and inside sales functions
Put real sales process, pipeline management, and forecasting discipline in place
Build the playbooks, onboarding, and training that make a solid rep win, not only the top performers
Own comp plan design and territory strategy
Keep the CEO informed on pipeline health, forecast, and team performance
You might be the right fit if you:
Built a sales team from scratch, not just inherited or managed one that already existed
Operated at the $10M to $50M stage, where execution wins instead of big-company budgets
Sold complex, multi-stakeholder deals yourself, so you build from real selling experience, not theory
Build the system, not the quarter: the playbooks, training, and comp design that make average reps win
Run on pipeline math, and speak to coverage ratios, ramp, and quota attainment without hedging
Coach first and direct second, holding the team accountable while keeping their trust
Own a miss without blame, reading what the leading indicators were telling you and adjusting from there
Bonus points if you have:
SaaS experience (strongly preferred, though the right operating experience matters more)
Built or scaled an SDR or inside sales function before
Worked in a modern CRM, ideally HubSpot or Salesforce
Compensation and benefits:
Employee Stock Ownership Plan (ESOP)
Full medical, dental, and vision coverage
Life insurance and disability insurance
Health spending account
Flexible working hours
On-the-job training and growth opportunities
Free on-site parking
About BIS:
BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing!
A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build.
How to apply:
Visit our
Careers Page for more information. We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us
