Senior Sales Manager (Team Leader) UAE

🌍Genetec - Protect the everyday

We are a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers within a wide range of industries including transportation, education, and government. At Genetec we embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own unique career paths.

Our network, of over 2300 people globally, is made up of diverse individuals who are passionate about their work and open to trying new ideas. We prioritize the success and well-being of our employees, proven by our Internal Engagement Survey results of 4.4/5.

Discover Genetec's work environment and lively culture in this video - here.

🔎What your role will look like:

As a Senior Sales Manager (Team Leader) – UAE, you will be responsible for leading a team of account executives, driving strategic regional growth, and fostering high-level relationships with premium system integrators, distributors, technology partners, and key end-users. Your key focus will be to orchestrate our go-to-market strategy, mentor the sales team, and scale Genetec’s market presence and strategic partnerships across the region.

Key Responsibilities

• Team Leadership & Mentorship: Lead, coach, and empower a team of regional account executives to meet and exceed regional sales targets and professional growth milestones.
• Channel Strategy & Expansion: Architect and execute the sales channel strategy across the UAE, with a strong focus on guiding the team in hunting, acquiring, and onboarding tier-1 channel partners.
• Strategic Relationship Management: Build and maintain executive-level relationships with key business partners, including top-tier enterprise end users, strategic system integrators, and alliance partners.
• Revenue & Pipeline Ownership: Drive regional revenue growth from all direct  and indirect sales activities, overseeing high-value enterprise deals, software maintenance agreement renewals, and global/international key accounts.
• Enablement & Readiness: Ensure the local team and channel partners are properly trained, enabled, and continuously aligned with new products, unified solutions, and go-to-market initiatives.
• Cross-Functional Collaboration: Partner with the marketing department to design high-impact vertical campaigns and support regional sales management in planning executive demand-generation activities.
• Brand Evangelism: Represent Genetec as a thought leader at industry events, conferences, panels, and partner summits in the region.
• Internal Liaison: Act as a strategic bridge between the local sales team, regional leadership, customer service, sales development, and global channel enablement teams.
• Consultant & Planner Engagement: Oversee and cultivate the local network of security consultants, planners, and specifiers to ensure Genetec is specified in major regional tenders.

🌟About you

• Values & Leadership Culture: Strong alignment with Genetec values, with a proven ability to lead with empathy, transparency, and high integrity.
• Languages: Fluent English is mandatory. Arabic is highly desirable and considered a strong advantage.
• Education: Higher education degree in Business, Engineering, or a related technical field.
• Leadership Experience: Minimum 12+ years of experience in indirect international sales, with at least 5 years of proven experience leading and managing technical sales teams, preferably for a manufacturer in the UAE (mandatory).
• Regional Footprint: Deep, established local UAE market experience and an active network within the region are essential.
• Industry Track Record: Proven track record of scaling sales teams and developing complex channel networks in the IP physical security, VMS, or technical IT enterprise software sectors.
• Mindset: Combination of a strategic hunter mentality with a natural coaching instinct—proactive in identifying market shifts while empowering the team to crush targets.
• Change Management: Capable of challenging the status quo and executing strategic pivots whenever required by long-term company goals.
• Operational Excellence: Highly structured, organized, and capable of maintaining team focus and composure in fast-paced, high-growth environments.
• Stakeholder Management: Exceptionally strong communication, negotiation, and presentation skills, with a resilient personality capable of managing complex stakeholder dynamics.
• Commercial Mindset: Strong business and sales instinct, paired with a balanced leadership style that emphasizes support, accountability, and team empowerment.

Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.

🏆 4.5/5 agreed in our Internal Engagement “People of all age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are valued here.”

To learn more about us: genetec.com