Why this role is on the menu

Instacart's Canadian Brand Partnerships team is at the ground floor of something big — we're building the first international ads sales operation from scratch, and the stakes couldn't be higher. CPG brands in Canada are hungry for a trusted partner who can translate Instacart's unique commerce data and advertising solutions into real business growth. We're hiring a Sales Executive to own a portfolio of some of the largest CPG advertisers in Canada and turn those relationships into long-term, high-value partnerships. This role sits at the intersection of digital advertising, retail media, and CPG strategy — and the person who fills it will have a direct line of sight to how Canadian brands invest and grow on Instacart.

What you'll cook up in your first year

• A thriving book of business of 10–15 CPG accounts — with strong retention, growing investment, and partners who consistently renew and expand because they see measurable results from Instacart's advertising solutions.
• New advertiser relationships activated across previously non-engaged Canadian CPG brands, expanding Instacart's Canadian ads footprint and creating a pipeline of incremental revenue.
• Trusted executive-level relationships within your client portfolio — where you're seen not just as a vendor, but as a strategic advisor on how to win on Instacart and in Canadian digital commerce.
• A repeatable consultative sales motion — grounded in data, tailored storytelling, and compelling case studies — that demonstrates Instacart's platform value in terms that CPG partners actually care about.
• A seamless partner experience in collaboration with Account Management and cross-functional teams, where handoffs are tight, client needs are proactively surfaced, and no opportunity falls through the cracks.

The secret ingredients we're looking for

We're looking for a commercially driven, intellectually curious sales professional who gets genuinely excited about the intersection of CPG, data, and digital advertising — someone who builds trust quickly, digs into the numbers, and knows how to translate insights into a compelling pitch.

Must-have pantry staples (Minimum Qualifications)

• 3–5+ years of experience in a sales environment, including 2–3+ years in digital advertising or CPG sales
• Proven track record managing client relationships and partnering to drive measurable, attributable growth
• Comfort analyzing and speaking to CPG and advertising insights, KPIs, and business performance metrics
• Ability to work independently, manage multiple priorities, and take initiative in a fast-paced, ambiguous environment
• Excellent written, verbal, and presentation skills — you can build a story with data and deliver it compellingly
• Strong client service orientation — fast follow-ups, a sense of ownership, and accountability for outcomes
• Familiarity with standard sales tools (Microsoft Office / Excel, Google Drive, Salesforce) and experience working with large data sets to extract business insights (SQL, Tableau a plus)

Optional garnishes (Preferred Qualifications)

• Deep fluency in the Canadian CPG landscape through direct sales experience or comparable exposure to how CPG brands plan and buy media
• Experience selling at a retail media company, with a track record of hitting quota while building lasting client relationships
• Demonstrated history of consistent quota attainment alongside strong client satisfaction — you close and you keep
• Familiarity with AI tools and an openness to integrating them into how you work and sell

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