Marketing at TRACTIAN
The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reach their full potential.
What you'll do
As a Senior Product Marketing Manager at TRACTIAN, you'll own the commercial layer of our go-to-market motion. This isn't a support role. You'll define how we talk about our products, why we win, and what's standing in the way. You'll work closely with Sales, Product, and Leadership to sharpen positioning, build materials that actually get used, and ensure our GTM strategy is grounded in real market intelligence.
Responsibilities
Own product positioning and messaging for your product area, from ICP definition to value proposition to proof points, built from first principles and validated against real deals.
Lead win/loss analysis: interview AEs and customers, synthesize patterns, and translate findings into clear competitive and messaging recommendations.
Build and maintain competitive intelligence on key players, covering direct competitors, adjacent tools, and legacy solutions, with a focus on narrative-level differentiation and AE-ready talking points.
Develop sales enablement materials that AEs actually use: battlecards, pitch decks, objection handling guides, one-pagers, and demo frameworks.
Own product launch GTM in close partnership with the Product Enablement team, ensuring every launch has a clear segment focus, sharp messaging, and a sales readiness plan aligned with strategic priorities before anything ships.
Act as the connective tissue between Product and Sales on launches, making sure the value proposition is commercially compelling and tied to where the business is going.
Partner with AEs and Sales leadership to identify where deals are getting stuck and build targeted content or training to address it.
Refine ICP definitions based on closed-won/lost data and expansion patterns, and ensure that intelligence flows back into demand gen and sales targeting.
Requirements
5+ years in B2B SaaS PMM, with clear ownership of sales enablement, positioning, or competitive intelligence.
Demonstrated experience running win/loss programs and translating them into actionable GTM changes.
Track record of leading product launches end-to-end, including cross-functional alignment, messaging definition, and sales readiness.
Strong writer and communicator in both Portuguese and English, able to take complex technical products and make them land with an industrial buyer or a skeptical VP of Operations.
Experience working directly with Sales: understanding the deal cycle, building for AE workflows, running enablement sessions.
Sharp competitive instincts, with experience tracking competitors, building battlecards, and using that intelligence to shift how the sales team positions.
Comfortable operating with ambiguity in a fast-moving environment; you know how to prioritize and ship.
Bonus Points
Background in industrial tech, IoT, manufacturing, or maintenance.
Experience in markets outside Brazil, particularly North America or Mexico.
Exposure to product-led or usage-based GTM motions.
Familiarity with tools like Gong, Salesforce, or similar sales intelligence platforms.
Based in São Paulo.
