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Job Title

Paid Ads Manager (HVAC & Home Services)

Location
Remote

Time Zone
US Time Zones (EST–PST)

Role Overview

We’re hiring a Paid Ads Manager with direct experience in HVAC and home-services industries to manage and optimize performance-driven paid media campaigns. This is a hands-on, individual contributor role focused on execution, optimization, and measurable results—not people management.

This role is built for someone who understands HVAC, plumbing, electrical, roofing, cleaning, junk removal, or similar service-based businesses, including seasonality, service-area targeting, lead quality, call tracking, and Google Local Services Ads (LSA). Candidates without real-world home-services paid media experience will not be considered.

You’ll manage campaigns across Google Ads, Meta Ads, and Google Local Services Ads (LSA), while collaborating with external Programmatic and Connected TV (CTV) partners to support upper-funnel and demand-generation initiatives.

Key Responsibilities

• Manage and optimize paid media campaigns for HVAC and home-services clients across Google Ads (Search, Display, PMAX, Video, Remarketing), Meta Ads, and Google Local Services Ads (LSA)

• Own day-to-day optimization focused on calls, leads, booked jobs, CPA, and ROAS

• Support planning and optimization of upper-funnel campaigns in partnership with external Programmatic Display and CTV vendors

• Coordinate targeting, messaging inputs, budgets, and performance feedback with Programmatic/CTV partners

• Implement, monitor, and troubleshoot conversion and call tracking using GA4, Google Ads, and lead-tracking platforms

• Apply automated bidding and conversion optimization strategies (e.g., Maximize Conversions, Target CPA/ROAS) suited to service-based businesses

• Analyze campaign performance to identify trends, inefficiencies, and scaling opportunities

• Assist with testing and evaluation of new lead-generation platforms and channels (e.g., TikTok, Reddit, emerging ad networks)

• Document workflows, optimization processes, and best practices to support consistency and scalability

• Use AI-driven automation and reporting tools to streamline campaign management and insights

• Stay current on platform updates, ad policies, and best practices specific to local and home-services advertising

Required Qualifications

• Hands-on paid ads experience specifically within HVAC or home-services/service-based industries (HVAC, plumbing, electrical, roofing, cleaning, junk removal, etc.)

• Proven experience managing Google Ads campaigns for local lead generation (Search, PMAX, Remarketing, Display)

• Experience working in an Agency environment

• Working knowledge of GA4, conversion tracking, call tracking, and attribution fundamentals

• Experience using automated bidding and conversion-focused strategies

• Strong analytical skills with the ability to interpret performance data and make optimization decisions

• Experience managing Meta Ads campaigns for local or lead-generation use cases

• Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

Important: This role requires real-world paid media experience in HVAC or home-services businesses. SaaS- or ecommerce-only backgrounds will not be considered.

Preferred Qualifications

• Experience running or optimizing Google Local Services Ads (LSA) for HVAC or home-services clients

• Experience collaborating with Programmatic Display and/or Connected TV (CTV) vendors

• Familiarity with call and lead tracking platforms (WhatConverts, CallRail, or similar)

• Working knowledge of Google Tag Manager

• Experience testing emerging platforms (TikTok, Reddit, etc.) for local lead generation

• Exposure to AI or automation tools used in paid media workflows

Tools & Technology

• Google Ads, Meta Ads Manager

• Google Analytics 4 (GA4)

• Google Local Services Ads (LSA)

• Reporting and automation tools (Looker Studio or similar)

• Lead and call tracking platforms (WhatConverts, CallRail, or similar)

• Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)

Please NOTE

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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