Why this role is on the menu

Instacart is the leading online grocery company in Canada, serving 98% of households across 10 provinces and 100 retail banners. The grocery delivery category is competitive and growing rapidly, and this role is responsible for building Instacart’s brand and business in Canada.

We’re looking for a Marketing Manager II to own consumer marketing for Canada. You’ll be responsible for the national go-to-market strategy and execution across integrated campaigns, local content, and partnerships — working closely with our brand, media, creative, CRM, and agency partners to deliver work that drives measurable outcomes and makes an impact locally. This role reports to the Director, Partnerships & Strategic Audience Marketing.

This is a high-ownership role on a lean, fast-moving team. You’ll move fluidly between campaign strategy and execution — developing briefs, partnering with cross-functional teams, and executing. On the partnership side, you’ll serve as a trusted external counterpart to partners and agencies, bringing equal parts rigor and creativity from brief through performance review. The ideal candidate brings sound judgment, a genuine feel for what resonates with Canadian consumers, and the discipline to deliver quality work across multiple concurrent programs.

What you'll cook up in your first year

• Instacart’s Canadian brand and business growth is informed by deep consumer, category, and competitive insights — with you as the resident expert on the Canadian audience.
• Canada-led and US-adapted marketing campaigns are executed end-to-end — from strategic brief through creative development and performance evaluation — in close collaboration with cross-functional partners.
• The Canadian influencer program produces local, engaging content that fuels performance, developed in close partnership with our media team and agency partners.
• Key brand partnerships are activated to deepen Instacart’s connection with local audiences through culturally relevant, distinct activations.
• Campaigns and content reaching Canadian consumers are accurate, culturally relevant, and on brand — with localization expertise applied across owned and paid content.
• Canada procurement processes and monthly marketing budget tracking are managed on time and with precision.

The secret ingredients we're looking for

Must-have pantry staples (Minimum Qualifications)

• 5+ years of progressive experience in brand marketing, integrated campaign marketing, or partner marketing with a strong focus on campaign strategy and execution, preferably within a consumer tech company with a US-based company navigating Canada as a distinct market
• Deep understanding of Canadian culture and market nuance, including regional differences across the country and experience reaching consumers in Quebec
• Demonstrable experience leading complex, integrated go-to-market strategies for significant brand initiatives or product launches
• A proven ability to balance strategic thinking with creative vision, translating business goals into compelling brand narratives and breakthrough campaigns
• Strong written and verbal communication skills, with the ability to confidently present and influence at all levels, including executive leadership
• Excellent project management skills, capable of managing multiple complex projects simultaneously, meeting tight deadlines, and thriving in a dynamic, lean environment
• A natural collaborator who excels at building consensus and leading diverse cross-functional teams towards shared goals
• Proficient in using data and insights to inform strategy, measure campaign effectiveness, and drive continuous optimization
• Nimble, resourceful, and detail-oriented, with the ability to navigate ambiguity and adapt quickly in a fast-evolving industry
• Bachelor’s Degree or equivalent practical experience

Optional garnishes (Preferred Qualifications)

• Familiar with Québécois culture and bilingual

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