Marketing Operations Associate (Salesforce, CRM, List Building) – Remote | CST Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Central Time (CST)

About the Role

At Pavago, one of our clients is hiring a Marketing Operations Associate to support CRM management, list building, campaign operations, marketing reporting, and workflow optimization.

This is a hands-on marketing operations role focused on maintaining clean data, supporting campaign execution, improving reporting accuracy, and ensuring marketing systems remain organized and scalable.

You’ll work closely with the VP of Marketing to strengthen operational processes, improve CRM reliability, and support high-performing marketing campaigns.

If you enjoy working with data, systems, CRM platforms, reporting, and process improvement, this role is a strong fit.

Key Responsibilities

CRM & Marketing Data Management

• Maintain Salesforce CRM hygiene and data accuracy
• Audit, clean, and standardize marketing databases
• Manage:
• Lead records
• Segmentation
• Duplicate cleanup
• Field consistency
• Campaign attribution
• Ensure CRM data remains accurate, organized, and campaign-ready
• Support reporting visibility across marketing systems

List Building & Prospect Research

• Build targeted prospect lists using:
• ZoomInfo
• Apollo
• LinkedIn
• Similar prospecting tools
• Validate and enrich prospect data
• Segment audiences by:
• Industry
• Job title
• Geography
• Company size
• Campaign criteria
• Support outbound marketing and lead generation initiatives

Campaign Operations & Reporting

• Support execution of:
• Email campaigns
• Nurture workflows
• Outbound marketing campaigns
• Maintain campaign tracking and reporting systems
• Ensure proper tagging, attribution, and performance tracking
• Improve reporting accuracy and operational visibility

Marketing Operations & Process Improvement

• Document and maintain marketing SOPs and workflows
• Support marketing operations within:
• Salesforce
• HubSpot
• Pardot / Account Engagement
• Identify operational inefficiencies and recommend improvements
• Help create scalable and repeatable marketing processes

SEO & Website Support

• Conduct basic website and SEO audits
• Support:
• Content updates
• Metadata optimization
• Keyword implementation
• Internal linking improvements
• Assist with CMS updates and website maintenance
• Maintain competitor research and tracking documentation

Content & Marketing Support

• Assist with:
• Email formatting
• Campaign setup
• Content publishing
• Marketing asset coordination
• Support Canva templates and marketing collateral updates
• Ensure consistency across marketing materials

Requirements

Required Experience & Skills

• Experience with:
• Salesforce CRM
• CRM management
• Data hygiene
• Segmentation
• Reporting
• Experience using:
• Pardot / Account Engagement
• HubSpot
• Similar marketing automation platforms
• Experience with:
• ZoomInfo
• Apollo
• Prospecting and list-building tools
• Strong Excel or Google Sheets skills
• Strong attention to detail and organizational skills
• Process-oriented mindset with strong documentation abilities
• Strong written English communication skills
• Ability to work independently in a remote environment during CST business hours

Preferred Qualifications

• Experience supporting U.S.-based marketing teams
• Familiarity with:
• SEO
• Website optimization
• CMS platforms
• Experience supporting email marketing campaigns
• Familiarity with:
• Canva
• Marketing asset management
• Content publishing workflows
• Experience in:
• B2B marketing
• SaaS
• Agencies
• Growth-focused organizations

What Makes You a Great Fit

• Extremely detail-oriented and process-driven
• Strong operational and systems mindset
• Organized with excellent follow-through
• Comfortable managing multiple priorities simultaneously
• Proactive in identifying and solving operational challenges
• Strong communicator who keeps systems and workflows organized

Key Performance Indicators (KPIs)

• CRM data accuracy and hygiene
• Quality and accuracy of prospect lists
• Campaign reporting accuracy
• Workflow efficiency and documentation quality
• Timely execution of marketing operations tasks
• Operational support for successful campaign launches

Why Join

• Work directly with senior marketing leadership
• High-impact role focused on CRM, marketing systems, and operations
• Strong ownership and visibility across marketing initiatives
• Opportunity to improve and scale operational processes
• Growth opportunities in:
• Marketing Operations
• Revenue Operations (RevOps)
• CRM Administration
• Campaign Operations
• Fully remote work environment

Interview Process

• Initial Screening Call
• Recruiter Interview
• Client Interview
• Offer & Onboarding

Apply Now

If you enjoy CRM management, list building, marketing operations, reporting, and process improvement, and want to play a key role in keeping marketing systems organized and scalable, we’d love to hear from you.