Reports To: Vice President, Strategy and Growth

Function: Strategy & Growth

Location: Hong Kong

Role Summary and Impact

This role is responsible for leading strategy and ideation for a diverse portfolio of clients, spanning categories from finance and luxury brands to FMCG. The primary focus will be to advance the strategic discipline into a new era defined by AI and data-led insights. This includes developing compelling narratives that combine consumer insights with data analytics, championing the use of AI to create robust communications strategies, and collaborating with internal teams to present innovative business solutions. Furthermore, this position will be instrumental in nurturing a creative culture by developing award-winning case studies and conducting workshops that inspire excellence.

Core Responsibilities:

• Develop key strategic inputs, including audience identification, communication platform creation, and ideation for activating strategy through media and digital innovation.
• Devise and implement frameworks that correlate marketing investment with business outcomes to establish budget allocations and KPIs.
• Proactively identify client challenges and formulate effective, data-informed solutions.
• Drive business development through new business pitches and the strategic growth of existing client accounts.
• Collaborate effectively with internal teams, including Analytics, Client Services, and Planning, to deliver integrated solutions.
• Serve as the in-agency and external subject matter expert on consumer trends, applying this knowledge to strategic development.
• Craft compelling narratives that ensure media strategies are insight-led and idea-driven, in addition to being data-driven.
• Analyze and streamline clients’ digital workflows through the application of advanced tools and protocols.
• Lead cross-functional teams in the creation and submission of award-winning case studies.
• Develop and launch initiatives to cultivate a creative and digital-first agency culture.

Skills and Experience

• Proven experience in a senior leadership role within the media industry, with a strong track record of driving results.
• Deep understanding of media planning, buying, and optimization across all channels (traditional, digital, programmatic, commerce).
• Strong financial acumen and experience managing significant media budgets.
• Excellent leadership, communication, and interpersonal skills.
• Ability to build and maintain strong relationships with clients, partners, and internal stakeholders.
• Experience in driving operational excellence and process improvement.
• Strong analytical and problem-solving skills.
• Experience with media technology platforms and tools.

Desired Skills & Experience:

• Experience working in a matrixed organization.
• Knowledge of WPP Media brands and capabilities.
• Experience with organizational transformation and change management.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans and dental insurance.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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