Most people collect hobbies. You collect partnerships — and you're really good at making them grow. At Life is Good, the Licensing Associate is the person who connects our brand and mission to the world beyond our walls. You build the relationships, manage the details, and make sure both sides win. If that sounds like your kind of day, we'd love to meet you.

WHY THE JOB EXISTS

You extend the reach and heart of Life is Good into the world — connecting our brand and mission with the right partners, in the right categories, to delight our existing customers and introduce new ones to who we are.

You are the connective tissue between Life is Good and our licensing partners. When you do this job well, both sides grow — our partners build thriving businesses and our brand shows up in more corners of people's lives.

IMPORTANT DETAILS

• This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider incomplete applications.
• Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
• This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week.
• Everyone who applies will get a response from a human. Although we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one. If you don't answer the questions or meet the requirements below, you'll get a swift and kind rejection.

Pay Transparency: We post our jobs on a collection of sites. Not all of them portray accurate information about our compensation ranges. For years, we've used a market-based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators like Salary.com or PayScale and, using accurate data for the apparel industry, this job (from the job description), our company size (under 300 people), location (Boston), and 2 years of experience in a related field, you will see an estimated pay range for this role.

Ready to learn more about the job? Read on...:

Requirements

WHAT YOU KNOW AND HAVE DONE

• You have 2-3 years of experience in brand licensing — including licensed-in property management and licensed-out partner management
• You have worked with consumer products, with exposure to the apparel industry
• You have managed product approval workflows using licensing software
• You have worked with PLM systems for item setup and costing
• You are proficient in Excel and PowerPoint and comfortable with project management tools
• You have worked with Adobe Illustrator and can handle and edit artwork files
• You have experience preparing presentations and presenting to varied audiences
• You have successfully integrated AI into your daily workflows

WHAT YOU WILL DO

Own Your Partner Relationships

• You serve as the primary contact for 6–8 Life is Good licensees — you know their business deeply and work alongside them to ensure they have everything needed to meet and exceed revenue goals
• You are the lead team member and primary point of contact for all properties Life is Good licenses in — including partnerships like Dr. Seuss, Rudolph, NASA, and Airstream
• You manage incoming product samples from all licensing partners, maintaining an organized sample inventory in the Boston office and ensuring samples are available for internal reviews and photography
• You track sales and royalties across your licensed product portfolio and maintain accurate executive reports, working with partners on rolling forecasts that reflect financial results in real time

Drive Cross-Functional Coordination

• You work across Finance, Legal, Marketing, Product, Wholesale, and eCommerce to provide partners with the right support at the right time
• You develop and maintain detailed product launch calendars for inbound licensing collections, facilitating internal meetings across all teams to keep communication clear and deadlines on track
• You lead the process of purchasing licensed products for resale through Life is Good selling channels when applicable
• You partner with Marketing to keep sell-in materials — Brand Decks, Brand Videos, and related assets — optimized and current

Manage Assets and Information

• You organize and maintain all partnership assets, creative files, contracts, and approvals so the right information is always accessible and accurate
• You track eCommerce sales and wholesale bookings of licensed product and maintain executive reports, ensuring your partners have appropriate access to best-selling graphics when relevant
• You develop and oversee a quarterly Licensee Newsletter that keeps all partners connected to each other's successes and challenges at retail
• You build and deliver presentations for key moments — including Sales Meetings and Quarterly Family Meetings — that are clear, compelling, and on brand

How you show up

• You build relationships that last — partners and internal teams trust you because you follow through and show up the same way every time
• You move through ambiguity without losing momentum — when the path isn't clear, you identify what needs to happen and get it moving
• You communicate with clarity and intention — your written and verbal communication makes the important thing land, whether you're in a one-on-one or presenting to a room
• You take ownership and run with it — you understand the direction, build the plan, and execute without needing to be managed
• You keep multiple complex workstreams moving simultaneously — nothing falls through the cracks and no one has to chase you
• You give and receive feedback openly and constructively — you make the work better and you make the people around you better
• You bring the Life is Good mission into how you operate — your optimism is genuine, consistent, and contagious
• You use AI to work through complexity faster — drafting partner communications, organizing data, and building out plans without getting slowed down by the mechanical parts
• You leverage AI to keep your reporting and tracking sharp, turning raw numbers into clear, actionable insights for partners and leadership
• You stay curious about emerging tools, experiment with what's useful, and share what's working with the team

When you know you're successful

• Your licensees are growing — the partners you manage are meeting or exceeding their goals, and they credit the partnership as a meaningful part of why
• Your internal partners — in Finance, Legal, Marketing, and beyond — rely on you as their go-to for accurate, timely information about licensed products
• Your portfolio is performing — the overall licensed product business is on track, and your contributions are a clear part of that result
• Your partners feel genuinely connected to Life is Good — not just contractually, but as part of the community we're building
• You are the person people come to when they need something done right — because you consistently deliver and you do it with a positive outlook

Benefits

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer top-quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with a match, Paid Time off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs. You’ll be involved in growing our social mission through the Playmaker Project.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.