Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

The Sr Director, Digital Product is responsible for leading the organization’s digital product strategy and experience roadmap across web, app, ecommerce, and fan-facing digital platforms. This role will oversee the development and optimization of digital products that drive fan engagement, conversion, retention, and revenue growth.

This leader will own the end-to-end digital guest journey across all owned digital touchpoints, with responsibility for UX, CRO, personalization, experimentation, and digital performance. The role will focus heavily on improving the app, ecommerce, and ticketing experience, optimizing conversion funnels, and delivering connected experiences across channels and platforms.

The Sr Director will partner closely with Marketing, Ticketing, Technology, Analytics, and external platform partners to define and execute a product roadmap that supports business priorities while improving the overall fan experience.

Essential Functions

• Lead the organization’s digital product strategy across web, mobile app, ecommerce, and fan experience platforms.
• Own the digital product roadmap, prioritization process, and cross-functional execution of product initiatives aligned to business and revenue objectives.
• Oversee optimization of the ticketing and ecommerce experience, including conversion strategy, upsell opportunities, checkout flow, and digital merchandising.
• Lead UX, CRO, and digital performance optimization initiatives designed to improve engagement, conversion, retention, and customer satisfaction.
• Develop and implement personalization and experimentation frameworks, including A/B and multivariate testing capabilities across digital channels and fan touchpoints.
• Partner with analytics and marketing teams to leverage audience insights and behavioral data to improve digital experiences and fan journeys.
• Collaborate with Technology, Ticketing, Operations, and external vendors to ensure seamless platform integrations, product functionality, and digital performance standards.
• Establish digital product KPIs, reporting frameworks, and performance dashboards to measure effectiveness and identify optimization opportunities.
• Develop and manage departmental operating budgets, digital platform investments, vendor contracts, and resource planning related to digital product initiatives.
• Lead planning, evaluation, and execution support for capital and technology projects related to digital platforms, ecommerce systems, mobile applications, and fan experience enhancements.
• Drive alignment across marketing campaigns, digital experiences, and product launches to ensure cohesive fan journeys and GTM execution.
• Monitor emerging trends in digital product, ecommerce, fan engagement, and sports technology to continuously evolve the organization’s digital capabilities.

Required Qualifications

• BA/BS Degree (4-year) (Advanced Degree Preferred) Digital Marketing, Digital Techology, Product or related technical field
• 8-10 years Related work experience
  • Proven experience building and leading digital product organizations, including hiring, developing, and managing high-performing technical and cross-functional teams.
  • Experience owning or partnering on digital product strategy across web, mobile app, ecommerce, and fan-facing platforms, including UX optimization, conversion rate optimization (CRO), and product roadmap development.
  • Experience managing end-to-end digital customer journeys and optimizing digital experiences that drive fan engagement, retention, conversion, and revenue growth.
  • Strong experience translating data and analytics into actionable business insights, including segmentation, lifecycle strategy, personalization, and performance measurement that drive revenue and engagement outcomes.
  • Experience defining business problems, identifying opportunities, structuring analyses, prioritizing initiatives, and delivering clear, data-driven recommendations to senior leadership.
  • Experience building and managing tracking, attribution, experimentation, and reporting frameworks across digital marketing and product ecosystems.
  • Experience leading digital product optimization initiatives including personalization, A/B testing, ecommerce optimization, and fan journey improvements.
  • Experience managing digital product vendors, external technology partners, platform implementations, and cross-functional delivery teams.
  • Experience developing and managing product roadmaps, prioritization frameworks, budgets, and digital investment planning aligned with organizational objectives.
  • Experience partnering cross-functionally with marketing, ticketing, analytics, partnerships, technology, and operations teams to align digital product initiatives with commercial and fan engagement goals.
  • Experience presenting digital strategy, product performance, and business recommendations to executive leadership and cross-functional stakeholders.
  • Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.
• Must be flexible to respond quickly and positively to shifting demands and opportunities; able to work under tight deadlines and handle multiple, detailed tasks.
• Strong attention to detail, effective follow-up and follow through required.
• Exceptional communication skills with the ability to clearly present complex data, technical concepts, and strategic recommendations to both technical and non-technical stakeholders, including executive leadership.
• Strong understanding of digital product strategy, UX/UI principles, ecommerce experiences, and customer journey optimization across web and mobile platforms.
• Deep knowledge of digital product, marketing, and analytics technology stacks, including CMS platforms, CRM/CDP systems, analytics tools, testing platforms, and ecommerce technologies.
• Experience with conversion rate optimization (CRO), experimentation frameworks, A/B testing, personalization strategies, and digital performance optimization.
• Familiarity with attribution modeling, marketing measurement, audience segmentation, and fan engagement analytics.
• Strong leadership presence with the ability to build, mentor, and scale high-performing teams and cross-functional partnerships.
• Experience managing budgets, vendor relationships, agency partners, and external technology providers.
• Ability to develop and communicate a clear digital product vision, influencing stakeholders and aligning teams around shared priorities and business goals.
• Ability to translate strategic business objectives into actionable digital product roadmaps, platform enhancements, and implementation plans.
• Strong analytical, problem-solving, and decision-making skills with the ability to balance business, technical, and customer experience priorities.
• Ability to communicate technical concepts, product strategies, and recommendations effectively to both technical and non-technical audiences.
• Strong project management, organizational, and prioritization skills with the ability to manage multiple initiatives and deadlines simultaneously.
• Familiarity with data privacy, governance, information security, and risk management concepts related to digital platforms and customer data.
• Strong collaboration and relationship-building skills with the ability to lead cross-functional initiatives across marketing, ticketing, technology, partnerships, and operations teams.
• Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and ability to learn required business systems.

Payscale: $136,470.00 - $190,000.00

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions.  We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.