Turnaround delivery and commercial grip

• Lead the turnaround of third-party sales performance across e-tail, marketplaces, physical retail and Moonpig.com.

• Build a clear recovery and growth plan with measurable milestones.

• Restore pace, accountability and commercial control across the channel.

• Take early trading action to protect performance against budget.

• Improve forecast accuracy, margin delivery and visibility of risks and opportunities.

• Move the function from reporting on issues to actively solving them.

Proposition and channel strategy

• Rethink the retail and e-tail proposition to make it future fit, commercially stronger and easier to scale.

• Define clear priorities by partner, proposition and route to market.

• Expand e-tail and marketplace distribution by identifying, prioritising and converting new partners.

• Develop the role of key channels including Amazon, Argos, John Lewis and Moonpig.com.

• Re-invent the physical retail range so it is more engaging for customers, simpler to operate and more efficient to manage.

• Work closely with Partner Management to shape the right experience range for third-party channels.

Retail partnerships and account growth

• Lead the Retail Partnerships team and Amazon agency.

• Improve performance across existing partners through stronger account plans, better trading rhythm and sharper execution.

• Lead senior commercial conversations with retail and marketplace partners.

• Improve visibility, trading terms, funding, promotional effectiveness and margin outcomes.

• Build a practical new business pipeline across priority e-tail, marketplace and retail partners.

• Reset expectations with partners where current performance is below potential.

Retail operations and physical product execution

• Support our team of experts, simplify how we build, launch and manage the physical retail range.

• Improve execution across product setup, range readiness, content, packaging, availability and in-store standards.

• Remove operational blockers quickly by aligning internal teams, agencies and external partners.

• Set clear service levels and performance standards across the retail operations workflow.

Trading rhythm and performance discipline

• Establish a robust weekly trading cadence across all third-party channels.

• Set clear account-level targets for sales, margin, growth and execution.

• Focus trading conversations on drivers, actions and decisions, not retrospective commentary.

• Track actions with clear ownership and deadlines.

• Build stronger performance visibility across partner, channel, range and product level.

Team leadership

• Lead, coach and develop a team across Retail Partnerships and Retail Operations.

• Build a culture of pace, ownership, commercial challenge and high standards.

• Raise the bar on account planning, data use, negotiation and execution.

• Create clarity on roles, priorities and performance expectations.

• Support high-potential talent and address underperformance directly.

Senior stakeholder engagement

• Provide clear, insight-led performance updates to senior stakeholders.

• Communicate risks, trade-offs and interventions with confidence.

• Work closely with the Commercial Director and wider leadership team to align third-party growth with the broader Experiences strategy.

• Build strong cross-functional relationships across Partner Management, Trading, Product, Marketing, Operations and Finance.

What success looks like

• Third-party sales performance is stabilised, then moved onto a clear growth trajectory.

• Key channels including Amazon, Argos, John Lewis and Moonpig.com have sharper plans and stronger commercial delivery.

• New e-tail and marketplace partners are identified, prioritised and converted.

• The physical retail range is simpler, more engaging and more efficient to run.

• Forecast accuracy, trading discipline and margin control improve materially.

• The team operates with clearer ownership, stronger pace and higher standards.

• The third-party proposition is future fit, commercially credible and ready to scale.

• Strong experience in sales, account management or commercial channel leadership.

• Proven track record managing and growing retail, e-tail or marketplace accounts.

• Experience leading commercial performance in a turnaround, reset or high-growth environment.

• Strong commercial instinct, with the ability to quickly identify what is driving performance and what needs to change.

• Confident negotiating with retail, marketplace or e-commerce partners.

• Able to build growth plans that are ambitious but grounded in commercial reality.

• Comfortable working across proposition, trading, operations and partner management.

• Strong bias for action, with the ability to move quickly from diagnosis to delivery.

• Clear communicator who can move between trading detail and senior-level narrative.

• Decisive, accountable and comfortable challenging internal and external stakeholders.

• Energised by pace, ambiguity and the opportunity to build something better.

• Low tolerance for unnecessary complexity, slow execution and vague ownership.