RESPONSIBILITIES

• Own the vision, strategy, and management of Cresta’s organic growth engine across SEO and AEO
• Scale and optimize our AI-scaled content initiatives focused on experimentation and high-leverage opportunities
• Develop scalable, derivative content frameworks that can be reused across channels and campaigns
• Own and drive progress against a number of high-priority website content initiatives
• Translate complex AI capabilities into clear, differentiated messaging that resonates with enterprise buyers
• Optimize content for both traditional search engines and AI answer engines
• Partner with Marketing Ops to establish KPI frameworks, dashboards, and reporting for organic performance
• Deliver regular reporting and insights on content performance and growth opportunities
• Improve and scale the use of AI tools in content workflows, including building templates and internal systems
• Experiment with new content formats, including interactive experiences and rapid prototyping
• Collaborate cross-functionally with product marketing, demand generation, and sales

QUALIFICATIONS

• 4-6 years of experience in content marketing, SEO, or growth content roles within a SaaS or B2B technology company
• Proven success building and scaling content programs that drive measurable organic traffic or pipeline impact
• Strong understanding of SEO fundamentals and content strategy
• Excellent writing and messaging skills, with the ability to simplify complex technical concepts
• Highly data-driven, with experience in performance analysis and reporting
• Strong cross-functional collaboration skills
• Ability to operate in ambiguous environments and build from early-stage foundations
• Coachable, resilient, and highly motivated to drive outcomes

PREFERRED QUALIFICATIONS

• Experience in contact center technology or customer experience software
• Experience in hypergrowth startups or scale-up environments
• Background experience in product marketing or solutions marketing

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. 

Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $140k - $170k + Equity

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai