Location: Vancouver, BC

Department: Finance

Employment Type: Full Time / Hybrid / Indeterminate

Language Designation: English Essential

Posting Close Date: July 26, 2026

About Destination Canada

Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada, our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. We seek diverse, ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canada’s tourism industry – strengthening the socio-cultural, environmental and economic vitality tourism brings to Canada.

About the role

Destination Canada is seeking a dynamic and strategic Director, Financial Planning & Analysis (FP&A) to serve as a key partner to the Executive Director, Finance and the Chief Financial Officer (CFO). This role leads the organization’s enterprise-wide budgeting, forecasting, and financial planning functions, delivering timely, high-quality insights that inform decision-making across Senior Management, the Board, and government partners.

As a critical leader within the Finance team, the Director is accountable for the organization’s annual budget and multi-year financial planning cycle, providing forward-looking analysis that drives agility, transparency, and effective resource allocation. The role also champions the modernization of FP&A through the adoption of advanced technologies, automation, and AI-enabled tools to enhance modelling accuracy, performance measurement, and enterprise-wide insights.

The Director leads and develops the Financial Officer team, champions high standards in financial modelling, and serves as a trusted advisor across the organization.

Key accountabilities

Strategic Financial Leadership

• Leads Destination Canada’s financial planning and analysis function, partnering closely with the Executive Director, Finance and the CFO.
• Owns and directs the end-to-end annual budgeting process and multi-year planning cycle, ensuring alignment with executive strategy and priorities.
• Influences financial decision-making across the organization, identifying priorities, risks, and opportunities as a senior thought leader.
• Prepares and delivers budget and financial reports for Senior Management, the Board, and Board Committees.

Financial Management & Analysis

• Leads quarterly forecasting and variance analysis, providing clear interpretation of financial trends, performance drivers, and impacts.
• Leads development of advanced financial models, dashboards, and performance measurement tools, including new technologies and AI-enabled solutions that improve accuracy, speed, and insight quality.
• Conducts confidential HR-related modelling—including salary budgets, workforce planning, and collective bargaining scenarios—in collaboration with HR and the CFO.
• Oversees ad hoc analysis and formal responses to government agencies such as ISED and TBS.

Cross-Functional Projects & Financial Systems

• Leads financial and cross-functional initiatives that enhance organizational agility, operational effectiveness, and financial discipline.
• Oversees upgrades and improvements to financial systems (ERP, invoicing, expense management, procurement, dashboards), including integration of automation and AI-supported capabilities to strengthen data integrity and reporting precision.
• Evaluates and champions new digital tools, automation opportunities, and analytics technologies that modernize FP&A workflows.

Team Leadership

• Directs, mentors, and develops the Financial Officer team, ensuring strong performance, technical competency, and professional growth.
• Oversees recruitment, workload management, and performance evaluations.
• Sets clear expectations, instills discipline in financial processes, and fosters a culture of innovation, accuracy, accountability, and continuous improvement.

What you need

• Graduation from a recognized university with a degree with a professional accounting designation, or an acceptable combination of education, training and experience.
• Minimum of 7 years' experience in accounting and finance, with a strong foundation in financial management and analysis.
• At least 3 years of managerial experience, with a proven track record in people management and team development.
• Advanced proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint), and ERP systems such as SAP; experience with dashboards, analytics tools, or AI-supported planning platforms considered an asset.
• Knowledge of financial management and accounting principles, budgeting, forecast preparation, and variance and trend analysis.
• Awareness of emerging technologies, automation, and AI-enabled capabilities relevant to modern FP&A practices.
• Exceptional ability to communicate complex financial information to stakeholders.
• Experience in strategic planning, risk management, and organizational development.
• Knowledge of foreign exchange risk and cash management.
• Knowledge of administrative procedures in the areas of finance, procurement and contracting.
• Ability to navigate complex and sensitive financial scenarios and information with the appropriate levels of discretion.
• Ability to evaluate, adopt, and apply new technologies, automation tools, and AI-driven capabilities that enhance forecasting accuracy, reporting efficiency, and decision support.
• Demonstrated ability to manage multiple projects, deadlines, requirements, establish priorities, coordinate work and multi-task.
• Ability to inspire and motivate a high-performing team.

It would be great if you also had

• Demonstrated experience in a Crown Corporation or Government organization is highly desirable, with understanding of government appropriations and related reporting to agencies such as ISED and TBS.

Compensation

Salary range:  $120,336 - $150,420

Within the range, the base pay offered is determined by multiple factors, including job-related skills and relevant education/experience. Please note starting salaries for new hires typically fall between the minimum and mid-point of the range, to support internal equity and allow room for progression as employees grow and excel in their roles. The range above reflects base pay only and does not include the competitive at-risk pay program and benefits that we offer! 

Our total rewards offering is designed to support your health, wellbeing, and life outside of work. In addition to base salary, you’ll have access to:

• Extended health and dental benefits
• A defined contribution pension plan
• A minimum of 3 weeks’ vacation
• 5 paid days for personal and family needs each year
• 1 paid wellbeing day per year
• Generous maternity and parental leave top-up
• An employee and family assistance program
• Flexible working options, including a hybrid model and compressed workweek
• Support towards your professional growth with learning and development opportunities, mentorship, and more.

Things you should know

• This role follows a hybrid work arrangement, where work is performed onsite at least 3 days per week. Please note the work arrangement is subject to change.
• This position is based in Vancouver, British Columbia. Relocation will be required for candidates not currently located in the area.

At Destination Canada, we believe that Canada's diversity is its greatest asset and is what touches travellers' hearts most deeply. To that end, we are committed to inclusive leadership within our workplace, workforce, and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canada's diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. If you require accommodations at any point in the recruitment process, please reach out to accessibility@destinationcanada.com.

We know that applying for a new job can be both exciting and intimidating, and we sincerely appreciate your interest and effort. Only those applicants under consideration will be contacted.