Lead the Business
• Leads creative work across assigned agency accounts, guiding the development of branddefining campaigns 

   and multi-channel creative initiatives.
• Translates briefs into strategic creative direction that connects brand objectives to highimpact creative solutions.
• Owns brand-level messaging architecture and visual identity, ensuring clarity, consistency, and differentiation
• Directs multiple workstreams and team members, providing strategic oversight across 
   channels and deliverables.
• Participates in staffing decisions, creative planning, and long-term brand resourcing needs
• Ensures creative quality and consistency across all touchpoints, reinforcing brand integrity
• Actively participates in pitch teams, contributing creative strategy and ideas to support new business efforts.

 

Creative Excellence
• Plays a leading role in the conceptual development of client campaigns and agency pitches.
• Directs the creative team through the concepting process, reviewing work and providing feedback that distills,
   sharpens, and elevates ideas.
• Leverages AI to enhance creative exploration, streamline tactical work, and spark innovative thinking.
• Brings fresh, original, and forward-looking creative ideas rooted in brand strategy and audience insight.
• Ensures that tactical executions deliver on the campaign idea, brand strategy, and communication objectives.
• Partners with copy, art, strategy, and medical teams to streamline direction and unify creative output.
• Creates and manages brand guidelines, narrative frameworks, and style guides.
• Builds trust with clients through creative excellence, strategic thinking, and confident leadership.

Team Leadership
• Mentors and develops ACDs, Supervisors, and junior team members, providing guidance on creative craft, 
   presentation skills, and leadership capabilities.
• Shapes staffing and resourcing plans across brands, balancing in-house talent with freelance support.
• Creates a team culture that values creativity, bravery, experimentation, and diverse perspectives
• Ensures equitable distribution of opportunities and fosters an inclusive, collaborative environment.
• Engages with senior creative leadership to ensure internal reviews strengthen the work.

Client Partnership
• Participates in brand planning meetings and provides creative leadership that influences strategic direction.
• Leads creative presentations to clients, articulating creative strategy, rationale, and expected impact.
• Represents creative on-site during photo shoots, video shoots, VO sessions, and production touchpoints -
   guiding decisions and protecting creative intent.
• Receives client feedback, interprets asks, and directs the team on revisions that remain strategically sound and
   creatively strong.
• May participate in MLR review to present work, defend agency decisions, and co-create solutions that meet
   regulatory requirements.
• Influences client strategy by establishing credibility, understanding business needs, and identifying future
   opportunities.

Cultural & Industry Fluency
• Demonstrates deep fluency in design trends, typography, photography, illustration, film, animation, and 
   emerging visual languages.
• Tracks cultural trends, healthcare industry shifts, competitive landscapes, and media evolution to inform 
   creative direction.
• Shares trend insights with agency and brand teams, elevating collective understanding and inspiring 
   fresh thinking.
• Advocates for best practices across mediums—digital, social, experiential, print, motion, and integrated 
   campaigns.
• Pilots new tools, technologies, and processes that improve creativity or operational efficiency
• Encourages cross-discipline collaboration to strengthen creative delivery and innovation. 
   Operational Leadership
• Oversees operational readiness for major launches, ensuring alignment across creative, account, medical,
   strategy, and production.
• Partners with account and finance leads to manage scope, budgets, timelines, and profitability.
• Anticipates resourcing needs, redistributing assignments to avoid bottlenecks and support team wellbeing
• Establishes quality assurance standards and ensures all creative deliverables meet compliance 
   requirements.
• Guides teams in balancing creative ambition with operational efficiency.
• Shapes operational strategies for new business efforts, including staffing plans and delivery models

• 11–14 years of creative experience in healthcare advertising, integrated marketing, or a related field.

• Demonstrated success leading concept development and delivering breakthrough creative work.
• Strong presentation skills with the ability to communicate creative strategy clearly and persuasively.
• Experience managing and developing creative teams at multiple levels.
• Deep understanding of pharmaceutical and regulatory environments (MLR familiarity preferred) pairing scientific       accuracy with emotional impact.
• Strong cross-discipline collaboration skills.
• Proficiency with design and creative technology tools, including AI.