Copywriter

Location: LATAM
Employment Type: Full-time
Work Schedule: U.S. business hours

About LumiMeds

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.

As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here—decisions happen fast, priorities evolve, and builders thrive.

We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.

About the Role

We’re looking for a full-time Copywriter based in LATAM who can craft clear, persuasive, engaging, and compliant copy that feels human—not like a robot or a pharmaceutical brochure.

In this role, you will support our marketing, growth, e-commerce, and patient communication initiatives across multiple channels. You should understand how copy influences customer behavior throughout the online purchasing journey, from the first advertisement or landing-page visit through conversion, retention, and re-engagement.

If you thrive in a fast-paced startup environment, understand conversion psychology, and can adapt your tone to connect with patients, leads, customers, and partners, we’d love to hear from you.

Key Responsibilities

• Write and edit conversion-focused marketing copy for:
  • Email and SMS campaigns
  • E-commerce landing pages and website content
  • Product and service pages
  • Paid advertisements across Meta, Google, and other platforms
  • Social media captions and short-form content
  • Customer acquisition, retention, and re-engagement campaigns
• Collaborate with the Creative Director, marketing, growth, and e-commerce teams on campaigns, promotions, and launches.
• Create messaging that supports different stages of the customer journey, including awareness, consideration, conversion, onboarding, and retention.
• Adapt copy to different tones, including educational, supportive, persuasive, and conversion-focused messaging.
• Ensure all messaging aligns with LumiMeds’ brand voice, business objectives, and compliance standards.
• Revise and optimize copy based on campaign performance, customer behavior, A/B testing, and stakeholder feedback.
• Occasionally assist with patient-facing and internal communications.

Requirements

• Proven professional experience as a copywriter.
• Previous experience working for an e-commerce company is required.
• Demonstrated experience writing copy that supports online customer acquisition, conversion, retention, or product sales.
• Strong understanding of conversion-focused writing, customer psychology, and the e-commerce customer journey.
• C1 English proficiency or higher is required, with excellent grammar, clarity, vocabulary, and tone.
• Ability to write professional, natural-sounding copy for U.S. audiences.
• Experience writing email and SMS marketing copy.
• Ability to follow brand voice, legal, and compliance guidelines.
• Strong attention to detail and editing skills.
• Comfortable working independently, managing multiple priorities, and meeting deadlines.
• Availability to work U.S. business hours.
• Must be based in LATAM.

Nice to Have

• Experience in healthcare, telehealth, wellness, DTC, subscription-based, or regulated industries.
• Familiarity with weight-management or patient-focused audiences.
• Experience with e-commerce retention, lifecycle marketing, or subscription campaigns.
• Understanding of basic marketing and e-commerce metrics, including CTR, conversion rate, AOV, CAC, retention, and A/B testing.
• Experience collaborating with performance marketing, creative, growth, or lifecycle marketing teams.
• Familiarity with platforms such as Shopify, Klaviyo, HubSpot, or similar e-commerce and marketing tools.

How to Apply

If this role sounds like a fit, we’d love to hear from you.

Please submit your application in English and ensure your resume clearly reflects your copywriting and e-commerce experience. Candidates may also be asked to provide a portfolio or relevant writing samples.

This position is open to candidates based in approved LATAM locations, depending on business needs. Qualified applicants will be contacted regarding the next steps.

LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.