Programmatic Account Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About WPP 650

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.

Role Summary and Impact

As a Programmatic Account Manager, you will be responsible for managing and optimising campaigns, developing programmatic plans that exceed client expectations (brand or ROI driven). You will contribute to the execution of programmatic media activity, working closely with the Programmatic Account Director and global hub teams to deliver best-in-class programmatic strategy and insightful commentary through data analysis. Your focus will be on ensuring seamless implementation, effective optimization, and contributing to both client success and the development of junior team members within the WPP Open ecosystem.

Reporting Structure: Reports to Programmatic Account Director.

Key Responsibilities

• Campaign Management:
• Oversee the implementation, management, and daily optimisation of programmatic campaign activity to ensure client objectives and KPIs are met.
• Competently create media plans designed to achieve specified KPIs.
• Take ownership of elements of client testing plans, suggesting innovative ideas, and executing/evaluating tests with methodical accuracy.
• Understand relevant products and solutions developed within the group.
• Client and Partner Management:
• Contribute to and execute programmatic strategy for client portfolios, ensuring alignment with client objectives and KPIs.
• Provide direct client servicing through regular contact (weekly calls, briefings) and present performance in detail.
• Develop strong relationships with media owners and other service providers to select appropriate suppliers.
• Team Development & Support:
• Work with your line manager to effectively support and guide more junior team members, monitoring and prioritising workloads.
• Act as a mentor, leading by example to motivate and encourage less experienced team members in their training and development.
• Operational Excellence:
• Utilise tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, including scoping agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees.
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both local and Global Hub teams.

Skills and Experience

• Programmatic Expertise: Proven experience in programmatic activation and driving excellence, with confidence in core trading platforms (DV360, TTD, Amazon).
• Analytical & Strategic: Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights. Ability to contribute to and execute comprehensive testing roadmaps in the Programmatic space (audience, media, creative).
• Communication: Excellent communication skills (verbal and written), particularly important for building client and supplier relationships and translating technical points to non-technical audiences.
• Team Support: Ability to work with line manager and team leadership to train and develop junior team members, leading by example.
• Mindset: Passionate about programmatic, proactive in seeking opportunities to develop understanding of the programmatic landscape, latest tech platforms, vendors, and suppliers.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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