Define ABM strategy and program architecture (e.g., tiering, prioritization criteria, governance, engagement stages, and measurement), creating a repeatable framework that can scale across specialties and segments. 

Establish and maintain a target account management process in Salesforce (e.g., account identification/flagging, segmentation, buying group mapping support, and governance) and ensure target segments can be activated in marketing automation and ABM platforms. 

Create and run ABM operating rhythms (weekly/monthly cadences), intake/brief requirements, and cross-functional workflows that enable consistent execution and fast iteration. 

Launch and optimize sales-aligned, multi-channel ABM plays (pilot → refine → scale) across target account lists/specialties to drive engagement, pipeline creation, and opportunity progression. 

Partner with Sales/BDR leadership to define target account objectives, buying group hypotheses, outreach orchestration, and SLAs; integrate marketing touches with BDR/sales sequences to improve conversion across stages. 

Develop account insights and reporting (engagement, coverage, pipeline, and revenue influence), and use test-and-learn experimentation to continuously improve ABM plays, messaging, and channel mix. 

Collaborate with Product Marketing, Content/Creative, Events, Sales Enablement, and Client Success to align account messaging, assets, and experiences to priority specialties and target accounts. 

Carry out additional responsibilities as assigned based on business need.