WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

We are looking for a highly motivated, detail-oriented industry marketing and events professional who is passionate about creating engaging experiences that bring brands and communities together. This role supports a range of marketing initiatives — from industry conferences and sponsorship activations to client meetings and curated hospitality experiences — helping drive meaningful engagement with Zeta’s customers and prospects. The ideal candidate will be both creatively driven and operationally strong, with a focus on executing marketing programs that help grow and connect Zeta to it’s Activation customers.  

In this role, you will support the planning and execution of high-value customer engagement opportunities around key industry events and marketing initiatives, including industry conferences, client entertaining, networking experiences, and one-to-one meetings for Zeta’s Activation team. You will partner closely with marketing and sales to help develop and execute integrated programs that drive brand awareness, strengthen client relationships, and contribute to pipeline generation, including support for Zeta’s annual conference, Zeta Live. 

To be successful in this role, you will be someone who takes initiative, is comfortable managing multiple projects simultaneously, and builds strong cross-functional relationships in a fast-paced organization. The role requires a proactive team player who can balance creative thinking with strong execution, supporting a growing marketing technology company while maintaining the high standards required for exceptional client and partner experiences. 

*This person will report directly to the Director, Field Marketing & Events for the Activation business unit.  

Responsibilities 

• Support end-to-end event execution — from venue selection and logistics to onsite management and post-event wrap-up
• Support the planning and execution of marketing initiatives in collaboration with the events and sales teams to maximize engagement and impact around key industry events
• Assist in the execution of key industry tentpole events and sponsorship activations across the advertising and marketing ecosystem
• Provide exceptional white-glove client service to Activation’s customers and prospects, serving as a key point of contact throughout the event planning cycle
• Conceptualize, plan, and execute exclusive hospitality experiences that support industry events, ensuring programs are delivered on schedule, within budget, and with excellent attention to detail
• Support the Activation customer and prospect experience across major events from initial outreach through onsite engagement
• Manage external relationships (vendors, venues, agencies, and media partners) to ensure seamless execution and maximum value from event investments
• Partner with internal marketing, sales, and operations teams to ensure event activations align with broader marketing and revenue objectives
• Track program performance against defined metrics and support post-event analysis to measure success and return on investment in partnership with marketing operations
• Maintain and update the annual industry event calendar and event roadmap
• Create, maintain, and reconcile detailed event budgets from initial forecast through final actuals
• Review, process, and code vendor invoices accurately and in a timely manner in coordination with Finance
• Ensure all vendor contracts, SOWs, and W-9s are submitted and approved prior to invoice processing 

Qualifications 

• BA/BS degree with 5+ years of event or field marketing experience, preferably within the advertising, media, or adtech industry
• Strong understanding of advertising industry conferences, sponsorships, and brand activations that support marketing and sales initiatives
• Exemplary communication skills with the ability to collaborate effectively across internal teams and external partners
• Highly detail-oriented and organized, with the ability to manage timelines and meet deadlines in a fast-paced environment
• Experience managing multiple event and marketing programs simultaneously
• Strong written and verbal communication skills; experience supporting thought leadership opportunities and event programming at industry events is a plus
• A positive mindset with an enthusiastic and proactive spirit
• Willingness to travel as needed to support event execution 

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $110,000 - $125,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-MR1

#LI-Remote

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

The Role

We’re looking for a strategic, data-driven Director of Paid Search to support a Higher Education division of our search team. You’ll be responsible for shaping paid search strategy across EDU clients, ensuring best-in-class execution, and driving measurable business outcomes.

This role requires a balance of strategic vision and hands-on management. You’ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end.

Client Strategy & Leadership

• Translate client business goals into full-funnel search strategies across Google and Microsoft Ads
• Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps
• Identify performance opportunities and risks, proactively recommending optimizations and growth strategies
• Serve as a strategic lead in client conversations, QBRs, and performance reviews

Performance Ownership

• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
• Accountable for enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency
• Establish testing frameworks and innovation pipelines to continuously improve results
• Oversee account structure, bidding strategies, audience layering, and automation approaches
• Ensure consistent use of measurement best practices, attribution models, and conversion tracking
• Drive adoption of new betas, AI-driven features, and automation tools

Analysis & Reporting

• Partner with analytics and ops teams to improve reporting, automation, and scalability
• Monitor industry trends, platform changes, and competitive landscape
• Deliver clear, data-driven performance reports and insights to clients, diving into the “why” behind the data
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
• Ensure accuracy, consistency, and timeliness of reporting

Qualifications

• 8-12+ years of relevant paid search experience
• Hands-on experience managing monthly budgets of $500k+
• Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS

Preferred but not required

• Skai experience
• Google Ads Certifications is a plus

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $120,000-$140,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-MR1

#LI-Remote

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Manager, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients. Responsibilities include overseeing all aspects of YouTube ad campaign setup & optimization, pacing management, reporting, and insights. You will serve as a subject matter expert and point of contact for the advertisers you’re managing.

The role requires a combination of hands-on ad management as well as client communication. You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem. You will leverage your experience to position campaigns for success and find creative solutions to problems. This position reports to a Director in the Media Activation division, who oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role will be remote or hybrid (NYC, Nashville, LA, San Francisco). 

RESPONSIBILITIES

Campaign Management & Execution

• Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager.
• Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor with various Awareness, Consideration, and Conversion objectives.

Client Engagement

• Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized.

Team Collaboration

• Collaborate with internal teams to ensure campaign execution aligns with client objectives. 

• Manage day to day tasks and responsibilities utilizing the team’s project management platform. 

Analysis & Reporting

• Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.
• Deliver clear, data-driven performance reports and insights to clients.
• Ensure accuracy, consistency, and timeliness of reporting.

QUALIFICATIONS

• 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion).
• Hands-on experience in managing monthly campaign budgets of $50k+
• Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management.
• Proactive approach to campaign optimization and strategy.
• Meticulous attention to detail.
• Excellent communication skills.
• Strong quantitative skills.

Preferred but not required:

• Google Ads Editor proficiency. 
• Paid Search campaign management experience.
• PMax and Demand Gen campaign management experience.
• Microsoft Ads experience.
• DV360 experience.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, Pet Insurance, and more!!

SALARY RANGE

The salary range for this role is $80,000.00 - $100,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-MR1

#LI-Remote

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

We are seeking a Paid Search Specialist who can confidently roll up their sleeves to execute campaign development, performance optimizations, and client reporting. You will be responsible for contributing to client strategy, overseeing performance, collaborating with teammates, and ensuring flawless execution of paid search campaigns from end to end.

The role requires a combination of hands-on ad management as well as client communication. You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem. You will leverage your experience to position campaigns for success and find creative solutions to problems. The ideal candidate thrives in platform, can distill data into actionable performance insights and recommendations, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

RESPONSIBILITIES

• Client Strategy
• Partner with Search team members on paid search strategy and performance discussions.
• Proactively identify areas for optimization and innovation across accounts.
• Campaign Management & Execution
• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
• Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
• Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met.
• Translate insights into actionable next steps that drive measurable client impact.
• Team Collaboration 
• Collaborate with internal teams to ensure campaign execution aligns with client objectives. 
• Manage day to day tasks and responsibilities utilizing the team’s project management platform. 
• Analysis & Reporting
• Deliver clear, data-driven performance reports and insights to clients.
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.
• Ensure accuracy, consistency, and timeliness of reporting.

QUALIFICATIONS

• 2+ years of relevant paid search experience
• Hands-on experience in managing monthly campaign budgets of $100k+
• Meticulous attention to detail.
• Experience with Google Ads and Google Ads Editor

Preferred but not required:

• Experience with Google Shopping, Demand Gen, and Performance Max
• Experience with Microsoft Ads, SA360, and Google Analytics

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, Pet Insurance, and more!!

SALARY RANGE

The salary range for this role is $60,000 - $80,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-MR1

#LI-Remote

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Senior Paid Social Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns.  Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems.

You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. 

Responsibilities:

• Build and manage paid social campaigns in alignment with media plans
• Act as the primary contact and media expert for clients representing your assigned accounts
• Make swift optimizations to ensure optimal pacing and performance
• Provide clients with actionable insights and recommendations based on campaign goals and best practices
• Leverage Zeta’s Data Cloud to identify and target additional audiences for scale

Requirements:

• 2+ year of hands-on experience with Meta Ads Manager
• Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required
• Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
• Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.
• Strong quantitative skills with meticulous attention to detail
• BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

#LI-MR1

#LI-REMOTE

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Senior Paid Social Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns.  Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems.

You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. 

Responsibilities:

• Build and manage paid social campaigns in alignment with media plans
• Act as the primary contact and media expert for clients representing your assigned accounts
• Make swift optimizations to ensure optimal pacing and performance
• Provide clients with actionable insights and recommendations based on campaign goals and best practices
• Leverage Zeta’s Data Cloud to identify and target additional audiences for scale

Requirements:

• 2+ year of hands-on experience with Meta Ads Manager
• Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required
• Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
• Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.
• Strong quantitative skills with meticulous attention to detail
• BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

#LI-MR1

#LI-REMOTE

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Senior Copywriter – CRM

Zeta Global is a data-driven marketing technology company delivering personalized customer experiences at scale. Within Zeta CRM Business, the Creative Studio is a dynamic, collaborative team of designers, storytellers, and strategists dedicated to pushing creative boundaries and building powerful customer connections. Every campaign we craft is a story — one that combines data, technology, and human-centered creativity to meet audiences where they are and move them to act.

Our team thrives at the intersection of craft, strategy, and digital innovation, and we're looking for a Senior Copywriter who believes words have the power to stop a scroll, open an email, or turn a stranger into a loyal customer. In this role, you'll bring brand stories to life across the full digital ecosystem: email, web, SMS/MMS, social, display, and scripted video. You'll write with purpose and precision, shaping narratives that feel personal at scale, and you'll do it with a deep understanding of how copy performs differently across every channel and format.

 Responsibilities:

CRM & Campaign Copywriting

• Write clear, persuasive, on-brand copy across CRM channels — email, SMS, MMS, push notifications, landing pages, and direct mail — for Fortune 500 clients across multiple industries
• Partner with designers, strategists, and analysts to translate data insights and customer behavior into resonant messaging that drives engagement and conversion
• Support the creation of promotions, gamification mechanics, and loyalty program communications that deepen customer relationships

Sales Enablement Storytelling

• Craft narrative-driven copy for sales decks, pitch presentations, one-pagers, and battlecards that help the sales team advance and close deals
• Translate Zeta’s data assets, AI capabilities, and client outcomes into compelling stories tailored to C-suite and marketing decision-makers
• Develop messaging frameworks that clearly articulate Zeta’s value proposition and competitive differentiation across buyer segments
• Write and refine copy for bespoke demo experiences — including custom email previews, annotated platform flows, and supporting sales narratives

Video Scripts & Demo Copy

• Write scripts for sizzle videos, platform walkthroughs, and sales demo recordings that are visually adaptable and narratively precise
• Develop digital copy supporting live and recorded sales demos.
• Collaborate with creative and production teams to ensure scripts translate cleanly from page to screen, balancing technical accuracy with accessibility

Who We’re Looking For:

• A natural storyteller who moves fluidly between campaign copy, executive narratives, and platform explanations without losing the thread
• Skilled at turning ambiguity into clarity — you distill complex tech and data capabilities into language that lands and inspires action
• Proactive, accountable, and calm under deadline pressure; skilled at managing multiple high-priority projects simultaneously
• Open to feedback and able to incorporate direction without losing your creative conviction
• Data-curious — you use performance metrics and audience insights to sharpen your craft, not just validate it
• A true collaborator who works fluidly across design, strategy, analytics, and sales teams — while capable of driving work independently
• Comfortable in client-facing settings: presenting, pitching, and defending creative in a professional and persuasive way

Qualifications:

• Demonstrated expertise writing for CRM channels — email, SMS, push notifications, and landing pages are a strong plus
• Proven experience with sales enablement copy — decks, scripts, one-pagers, demo narratives, and pitch materials
• Video script writing experience required; familiarity with production processes and how scripts translate to screen is a plus
• Ability to learn and accurately communicate the capabilities of complex marketing technology platforms
• Strong verbal communication skills; comfortable and confident presenting to clients and senior internal stakeholders
• Experience working in a fully remote, fast-paced environment with cross-functional teams
• Portfolio demonstrating range across campaign copy, long-form narrative, scripts, platform storytelling, and/or sales enablement materials

Requirements:

• 7+ years of professional copywriting experience in digital marketing, agency, in-house brand, or SaaS/MarTech environments
• Bachelor's degree in English, journalism, advertising, communications, or a related field — or equivalent professional experience
• Deep understanding of the customer journey and the role compelling copy plays in driving engagement, conversion, and brand loyalty at every touchpoint
• Portfolio that showcases strategic range: brand copy, performance copy, scripts, and sales or platform storytelling
• Strong communicator and collaborator, comfortable presenting and defending creative concepts to internal stakeholders and clients alike
• Proven ability to mentor team members, contribute to team creative culture, and elevate the work of those around them

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $80,000 - $95,000.00, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-RP1

#LI-Remote

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

Zeta is seeking an Associate Vice President, Data Science & Analytics to lead one of our most strategic financial institution partnerships. This leader will serve as the primary analytics executive responsible for driving client success through advanced modeling, real-time marketing optimization, and data-driven product recommendations within a highly regulated financial services environment.

This is a high-visibility, client-facing role that requires a rare combination of strategic acumen, technical expertise, and regulatory fluency. The ideal candidate brings a deep understanding of predictive modeling and marketing analytics along with hands-on experience navigating the compliance expectations of large banks and financial institutions.

Working with a high degree of independence, this leader will define the analytics strategy within a compliant framework, establish and manage priorities across the team, and drive alignment, efficiency, and innovation across the partnership. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote. 

What You’ll Do

Lead a Strategic Financial Institution Partnership

• Serve as the senior analytics lead and primary advisor to senior and executive stakeholders within a major financial institution client.
• Translate complex business needs into advanced analytics solutions that drive measurable improvements in acquisition, engagement, and retention.
• Define and evolve the client’s analytics roadmap, introducing enhanced modeling approaches, refined data strategies, and real-time decisioning capabilities that support compliant, high-impact marketing execution.

Ensure Analytical Excellence and Compliance

• Oversee the full analytics lifecycle, including data preparation, model development, validation, deployment, scoring, activation, attribution, and reporting.
• Monitor predictive and recommendation model performance, reviewing outputs, dashboards, and KPIs to confirm targets are met, identify gaps, and recommend data-driven improvements.
• Ensure adherence to financial-industry requirements, including fair lending, model governance, audit, and data-privacy standards.
• Deliver clear, executive-level insights and recommendations grounded in model performance and customer behavior.

 Drive Innovation and Optimization

• Advance the analytics function by introducing improved methodologies, tools, and processes.
• Identify and recommend new predictive and prescriptive modeling approaches that strengthen precision and return on investment.
• Lead documentation, testing, and monitoring practices that align with enterprise governance and risk expectations.
• Partner with cross-functional teams to implement real-time marketing solutions and continuously refine model performance.

Develop and Lead High-Performing Teams

• Manage and mentor analytics managers and data scientists working on the financial institution portfolio.
• Ensure projects are executed on time, within scope, and at a consistently high standard of quality.
• Foster a culture of accountability, innovation, and compliance discipline.

What You’ll Bring

• 12+ years of experience in advanced analytics or data science, with at least 5 years supporting financial institutions or insurance.
• Knowledge of financial services regulations related to modeling including fair lending and fair banking, ECOA, etc.
• Demonstrated expertise in predictive modeling and recommendation systems.
• Proven ability to influence C-level stakeholders and translate analytics into strategic business outcomes.
• Strong technical fluency across modeling frameworks, validation techniques, and documentation best practices.
• Exceptional communication skills, able to simplify complex concepts, and build executive confidence.

Why Join Us

• Impact: Lead analytics strategy for one of the largest financial institutions in our portfolio.
• Credibility: Operate at the intersection of data science, regulation, and client strategy — where few can.
• Innovation: Drive the next generation of compliant, real-time marketing analytics in financial services.
• Leadership: Shape a team that sets the industry benchmark for responsible, high-performing analytics.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $175,000 - $200,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-MR1

#LI-Remote

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

The Role 

We’re looking for a Senior Data Engineer to design, build, and operate the data pipelines and aggregates that power Zeta’s AdTech platform. This is a hands-on individual contributor role focused on high-scale batch + streaming data processing, reliable data products, and analytics-ready datasets that enable prediction, agentic workflows, BI reporting, and measurement. You will partner closely with backend, ML, and product teams to deliver trusted, well-modeled data with strong performance, quality, and observability. 

What You’ll Do 

• Build data pipelines: Develop robust batch and streaming pipelines (Kafka/Kinesis) to ingest, transform, and enrich large-scale event data (impressions, clicks, conversions, costs, identity signals). 

• Create data aggregates & marts: Design and maintain curated aggregates and dimensional models for multiple consumers—prediction models, agents, BI dashboards, and measurement workflows. 

• Data modeling & contracts: Define schemas, data contracts, and versioning strategies to keep downstream systems stable as sources evolve. 

• Data quality & reliability: Implement validation, anomaly detection, backfills, and reconciliation to ensure completeness, correctness, and timeliness (SLAs/SLOs). 

• Performance & cost optimization: Optimize compute/storage for scale (partitioning, file sizing, incremental processing, indexing), balancing latency, throughput, and cost. 

• Orchestration & automation: Build repeatable workflows with scheduling/orchestration (e.g., Airflow, Dagster, Step Functions) and CI/CD for data pipelines. 

• Observability for data systems: Instrument pipelines with metrics, logs, lineage, and alerting to accelerate detection and root-cause analysis of data issues.
• Security & governance: Apply least-privilege access, PII-aware handling, and governance controls aligned with enterprise standards.

Qualifications

• 5+ years building production data pipelines and data products (batch and/or streaming) in a high-scale environment.
• Strong experience with SQL and data modeling (dimensional modeling, star/snowflake schemas, event modeling). 

• Hands-on experience with streaming systems (Kafka preferred) and/or AWS Kinesis, including event-driven designs. 

• Proficiency in one or more languages used for data engineering (Python, Java, Scala, or Go). 

• Experience with distributed data processing (Spark, Flink, or equivalent) and performance tuning at scale. 

• Experience with AWS data services and cloud-native patterns (S3, Glue/EMR, Athena, Redshift, etc. as applicable). 

• Familiarity with lakehouse/table formats and large-scale storage patterns (e.g., Parquet; Iceberg/Hudi/Delta are a plus). 

• Experience with orchestration/workflow tooling (Airflow/Dagster/Step Functions) and CI/CD for data workloads. 

• Strong data quality/observability practices (tests, monitoring, lineage; understanding of SLAs/SLOs). 

• Experience with SQL + NoSQL data stores (e.g., Postgres/MySQL; DynamoDB/Cassandra/Redis) and choosing the right store per use case.
• Clear communicator and collaborator; able to work with mixed audiences and translate needs into reliable data interfaces. 

Preferred Experience

• AdTech / programmatic advertising domain knowledge: DSP/SSP/exchange/RTB concepts and data flows. 

• Experience building measurement pipelines (attribution, incrementality, lift, or experimentation analytics).
• Experience supporting ML feature stores, offline/online feature generation, or model training datasets. 

• Experience with real-time analytics stores (Druid/ClickHouse/Pinot) and high-cardinality aggregation strategies. 

• Deep knowledge of data governance/privacy, including PII handling and consent-aware data processing. 

• Open-source contributions, publications, or conference speaking. 

• BS/MS in CS/Engineering or equivalent practical experience. 

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $165,000 - $175,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

#LI-YW1

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Role Overview     https://zetaglobal.com/sailthru/ 

The Enterprise Account Executive for Enterprise customers is responsible for driving new enterprise revenue by helping retailers and commerce companies transform customer engagement, increase lifetime value, and unlock first-party data as a strategic asset.

This role leads with CRM, CDP, and lifecycle marketing transformation, positioning Enterprise accounts as the system of intelligence for customer relationships. From this foundation, the AE extends into retail media and monetization opportunities.

The ideal candidate has deep experience selling into retailers and eCommerce organizations, with strong expertise in MarTech and customer data strategy.

Key Responsibilities

Enterprise Sales & Revenue Growth

• Own full-cycle enterprise sales across net-new retail and commerce accounts
• Develop and execute account strategies targeting large retailers and omnichannel brands
• Consistently exceed quota across complex, multi-product deals

CRM & Lifecycle-Led Solution Selling (Primary Focus)

• Lead conversations around:
• Customer data unification (CDP/CRM)
• Lifecycle marketing and personalization
• Customer retention, loyalty, and LTV growth
• Position Publisher Cloud as the foundation for customer intelligence and engagement orchestration

First-Party Data Strategy

• Help retailers activate first-party data across:
• Owned channels (email, mobile, web)
• Paid media and partner ecosystems
• Drive use cases that improve conversion, retention, and customer experience

Retail Media as a Growth Extension

• Extend CRM/CDP conversations into:
• Retail media network enablement
• Audience monetization and partner activation
• Connect improved customer data to incremental advertising revenue opportunities

Executive Engagement & Business Case Development

• Build relationships with:
• CMOs and Chief Digital/Commerce Officers
• Heads of CRM, Loyalty, and Customer Experience
• Develop ROI-driven business cases tied to:
• Customer lifetime value (LTV)
• Retention and repeat purchase rates
• Media monetization growth

Cross-Functional Leadership

• Partner with Solutions Consulting to validate data and activation use cases
• Align with Product Marketing on retail and CRM narratives
• Collaborate with Customer Success to drive expansion across lifecycle and media

Required Experience

• 7–10+ years of enterprise sales experience in MarTech, CRM, CDP, or AdTech
• Proven success selling into retailers, eCommerce, or omnichannel brands
• Deep expertise in CRM/CDP/lifecycle marketing platforms (priority)
• Working knowledge of retail media and AdTech ecosystems
• Experience closing complex enterprise deals ($250K–$1M+)

Preferred Qualifications

• Experience with loyalty platforms, personalization engines, or marketing automation
• Familiarity with retail media networks and commerce data monetization
• Understanding of identity resolution and privacy-first data strategies

What Success Looks Like

• Drives measurable improvements in customer engagement, retention, and LTV
• Establishes Publisher Cloud as the core customer data and activation platform
• Successfully expands into retail media monetization opportunities
• Becomes a trusted advisor to marketing, CRM, and digital leaders

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The compensation range for this role is $200,000 - $250,000.00, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-Remote
#LI-MC1

Position Overview

Zeta is seeking a Sr Director of Customer Advocacy and Insights to lead our Customer Advisory Board (CAB) and Voice of Customer (VoC) programs—turning strong customer relationships into true partnerships, and creating opportunities for customers to share their success. As a key point of connection for customer feedback, you’ll make it easy for customers to engage with Zeta—whether that’s shaping what we build or partnering with us on stories, references, and co-marketing opportunities.

You’ll build and run a scalable Voice of Customer program—bringing structure to how we listen, from our CAB and feedback channels to beta programs and follow-up. You’ll partner closely with Product, Engineering, Customer Success, Sales, and Marketing to make sure customer input is heard, shared, and acted on.

You’ll also work closely with Marketing and Communications to identify and elevate strong customer outcomes, flagging opportunities for reference stories, PR, and co-marketing. Success looks like customer insights shaping product and go-to-market decisions, strong participation in beta and early access programs, and customers who are excited to advocate for Zeta and share the results they’re seeing.

Key Duties & Responsibilities

• Own the Customer Advisory Board (CAB) program including member strategy, recruitment, governance, meeting agendas, facilitation, and executive-ready readouts.
• Lead the Voice of Customer (VoC) system for Product by consolidating feedback from CAB, customer calls, support themes, renewals, implementations, and user communities into a single, structured view.
• Support beta and early access programs that validate product direction, capture structured learnings, and feed launch readiness with clear insights and recommendations by providing access to client participants that can deliver sharp insights and critical feedback.
• Drive closed-loop follow-through on customer feedback by partnering with Customer Success, Support, Product Ops, and Product Management to define action plans, owners, and response cadences, translating themes into prioritization inputs and customer-visible updates.
• Own customer advocacy management and tracking across client references, online reviews, and customer stories. Recruiting and onboarding advocates, managing approvals/readiness, maintaining a centralized inventory, matching advocates to requests, and reporting usage and impact.
• Build the VoC operating model with Product Operations including standardized feedback capture across touchpoints, intake workflows, tagging/taxonomy, tooling hygiene, and reporting that makes feedback easy to find and act on.
• Align VoC insights with Product Marketing and GTM teams to inform positioning, release communications, and enablement—ensuring we reflect real customer language, needs, and objections.
• Own NPS/CSAT customer survey programs defining design, sampling/cadence, governance, and translating results into clear drivers and prioritized actions by connecting quantitative trends with qualitative VoC themes and verbatims.
• Lead customer marketing communications tied to VoC, product updates, and advocacy including customer communications (emails, newsletters, webinars), developing content briefs, coordinating speakers and messaging with Product Marketing, and measuring engagement to improve reach and relevance.
• Plan and execute customer events that drive insight and advocacy (e.g., CAB in-person sessions, roundtables, user groups, conference meetups) in partnership with Product Marketing/Field Marketing—owning run-of-show, content inputs, post-event feedback capture, and stakeholder readouts.
• Report on VoC trends and outcomes through recurring dashboards and stakeholder updates that highlight top themes, progress, decisions made, and impact.

Desired Qualifications

• 10+ years of experience in customer programs, customer success, product marketing or community/engagement roles within B2B SaaS.
• Demonstrated experience building and running a Customer Advisory Board, structured Voice of Customer program and leading C-suite programs.
• Strong ability to synthesize qualitative and quantitative feedback into themes, opportunities, and clear recommendations for Product and Product Operations.
• Experience owning customer survey programs (e.g., NPS, CSAT) including questionnaire design, sampling/cadence, analysis of drivers, and stakeholder-ready reporting (experience with common survey/VoC platforms and BI tools a plus).
• Operational rigor: comfortable defining processes, maintaining a feedback repository, and driving a closed-loop system with clear owners, SLAs, and follow-through.
• Tools: Salesforce, Qualtrics (or similar survey/VoC platforms), Zoom/webinar platforms, and customer gifting/engagement tools (e.g., Sendoso); experience with ZMP a plus.
• High ownership and bias to action—able to independently set priorities, manage multiple workstreams, and deliver on timelines.
• Executive presence and facilitation skills; confident engaging with senior customer stakeholders and internal leaders.
• People leadership experience (managing FTEs and/or internship programs), including hiring, coaching, and delivering clear performance feedback.
• Experience planning and running customer-facing events and programs (virtual and in-person), including agenda design, speaker/stakeholder management, and capturing measurable outcomes (insights, references/advocacy, engagement).
• Experience with customer marketing (emails/newsletters and webinar programming), including content planning, segmentation, and performance reporting.
• Experience managing customer advocacy/reference motions (customer stories, reference matching, review generation); familiarity with advocacy/reference management platforms is a plus.
• Customer-first mindset with the ability to probe for root cause, separate symptoms from needs, and frame tradeoffs for product decision-making.

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $170,000 - $185,000.00, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

#LI-ND1

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

The Role 

We’re looking for a Senior Data Engineer to design, build, and operate the data pipelines and aggregates that power Zeta’s AdTech platform. This is a hands-on individual contributor role focused on high-scale batch + streaming data processing, reliable data products, and analytics-ready datasets that enable prediction, agentic workflows, BI reporting, and measurement. You will partner closely with backend, ML, and product teams to deliver trusted, well-modeled data with strong performance, quality, and observability. 

What You’ll Do 

• Build data pipelines: Develop robust batch and streaming pipelines (Kafka/Kinesis) to ingest, transform, and enrich large-scale event data (impressions, clicks, conversions, costs, identity signals). 

• Create data aggregates & marts: Design and maintain curated aggregates and dimensional models for multiple consumers—prediction models, agents, BI dashboards, and measurement workflows. 

• Data modeling & contracts: Define schemas, data contracts, and versioning strategies to keep downstream systems stable as sources evolve. 

• Data quality & reliability: Implement validation, anomaly detection, backfills, and reconciliation to ensure completeness, correctness, and timeliness (SLAs/SLOs). 

• Performance & cost optimization: Optimize compute/storage for scale (partitioning, file sizing, incremental processing, indexing), balancing latency, throughput, and cost. 

• Orchestration & automation: Build repeatable workflows with scheduling/orchestration (e.g., Airflow, Dagster, Step Functions) and CI/CD for data pipelines. 

• Observability for data systems: Instrument pipelines with metrics, logs, lineage, and alerting to accelerate detection and root-cause analysis of data issues.
• Security & governance: Apply least-privilege access, PII-aware handling, and governance controls aligned with enterprise standards.

Qualifications

• 5+ years building production data pipelines and data products (batch and/or streaming) in a high-scale environment.
• Strong experience with SQL and data modeling (dimensional modeling, star/snowflake schemas, event modeling). 

• Hands-on experience with streaming systems (Kafka preferred) and/or AWS Kinesis, including event-driven designs. 

• Proficiency in one or more languages used for data engineering (Python, Java, Scala, or Go). 

• Experience with distributed data processing (Spark, Flink, or equivalent) and performance tuning at scale. 

• Experience with AWS data services and cloud-native patterns (S3, Glue/EMR, Athena, Redshift, etc. as applicable). 

• Familiarity with lakehouse/table formats and large-scale storage patterns (e.g., Parquet; Iceberg/Hudi/Delta are a plus). 

• Experience with orchestration/workflow tooling (Airflow/Dagster/Step Functions) and CI/CD for data workloads. 

• Strong data quality/observability practices (tests, monitoring, lineage; understanding of SLAs/SLOs). 

• Experience with SQL + NoSQL data stores (e.g., Postgres/MySQL; DynamoDB/Cassandra/Redis) and choosing the right store per use case.
• Clear communicator and collaborator; able to work with mixed audiences and translate needs into reliable data interfaces. 

Preferred Experience

• AdTech / programmatic advertising domain knowledge: DSP/SSP/exchange/RTB concepts and data flows. 

• Experience building measurement pipelines (attribution, incrementality, lift, or experimentation analytics).
• Experience supporting ML feature stores, offline/online feature generation, or model training datasets. 

• Experience with real-time analytics stores (Druid/ClickHouse/Pinot) and high-cardinality aggregation strategies. 

• Deep knowledge of data governance/privacy, including PII handling and consent-aware data processing. 

• Open-source contributions, publications, or conference speaking. 

• BS/MS in CS/Engineering or equivalent practical experience. 

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $165,000 - $175,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

#LI-YW1