Who We Are

GTB, part of WPP, is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

THE OPPORTUNITY

Bilingual Copywriter (English/Spanish)

Could this be you? 

This Multicultural Mid-Level Copywriter will help create communications across all key media/marketing touchpoints to deliver The Client’s message in order to grow & increase Ford customer shopping/Ford dealer showroom traffic in the most persuasive manner possible.

Innovative ideation and concepts, by this Copywriter will be translated into finished assets for all key marketing touchpoints:  Digital/Social, Broadcast TV, Print, OOH, Direct Mail & collateral-material.  This work will be managed under the direct supervision of a CD, and this Copywriter will work as part of an agency team to achieve client objectives.

This Mid-Level Copywriter will have all the latest, industry-leading resources available, including the use of the most current data & technology to not only pinpoint in-market shoppers more efficiently, but to leverage deeper consumer insights to personalize the messaging and “convert” target to intended action.

In this role you will...

• Take creative direction and turn work around quickly to meet deadlines.
• Primary assignments include, but not limited to, automotive retail marketing for regional Ford Dealer Advertising groups; National retail automotive product & event campaigns.
• Possible travel & presenting creative to select Regional Automotive Dealer Advertising Groups or production/shooting on location.
• Ensures all work is of the highest possible quality and maintains agency’s commitment to changing customer behavior through disruptive ideas at all points of contact.
• Works closely with Account & Production personnel as a team member on assigned accounts to produce effective marketing themes, campaigns, etc.
• Maintains consistently high standards of Copywriting which will enhance the agency-client relationship and deliver results as defined in the Creative Brief.
• Helps develop ideas based on input from the CD, ACD, client, Account, research & data.
• Submits copy for review and comment.
• Assures accuracy, completeness and neatness of own copy from initial submission to ACD/CD through final copy and type proofs.
• Meets copy deadlines or secures advance approval if additional time is needed.

You have...

• 3-5 years’ experience as a full-time copywriter in a full-service advertising agency.
• Experience with multicultural advertising and growth audiences.
• Experience across disciplines (Digital/Social, Interactive, TV, Print & direct marketing, etc.)
• Outstanding command of the Spanish and English languages with solid writing and grammar skills.
• Strong writing and word processing abilities across all advertising disciplines including digital & social media.
• Strong knowledge of branding and conceptual development.
• Ability to talk about our expertise and work, both internally and externally.
• Ability to present and discuss conceptual and tangible ideas, both internally and externally.
• Ability to listen and understand client feedback and feedback from internal critiques.
• Ability to inform and drive synergy across communication platforms.
• Ability to evaluate what ideas/concepts are valid and those that are not worth pursuing.
• Create and execute ideas in an efficient, organized way.
• Capable of working on multiple projects simultaneously.
• Strong presentation and negotiation skills.
• Strong conceptual skills.
• Ability to work under pressure and meet deadlines.
• A multicultural portfolio with engaging work across all advertising disciplines is required for consideration.
• Bachelor’s degree or equivalent experience preferred.
• Have physical and mental requirements to meet the above listed job responsibilities.

Who We Are

GTB, part of WPP, is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.

Job Summary

The ABM Program Director is responsible for leading the day-to-day program management of Ford’s Audience Based Marketing (ABM) operating model across vehicles and campaigns. This role ensures the ABM workflow runs smoothly from audience discovery through activation, in-flight optimization, and final performance readouts—coordinating cross-functional teams across media, creative, strategy, analytics, site/experience, and CRM.

ABM is an audience-first, always-on approach that uses defined audience briefs, personalized creative/messaging, and continuous learning to drive measurable business outcomes. The Program Director will be the operational hub that keeps timelines, dependencies, deliverables, and stakeholder alignment on track across channels including Digital OLA/Display, Paid Social, Digital Video, Ford.com experiences, and CRM.

Key Responsibilities

ABM Program Operations & Governance

• Own the ABM “operating system” (cadence, workstreams, documentation, templates, status reporting) to ensure consistent execution across multiple vehicle teams.
• Stand up and maintain clear roles/responsibilities across stakeholders (strategy, analytics, creative, media/platform, web/experience, CRM, account leads).
• Establish and manage recurring meeting cadences (ABM oversight, channel workstreams, cross-functional weekly reviews, performance readouts).

Integrated Timeline & Delivery Management (Cross-Channel)

• Build and maintain the master integrated ABM plan across phases including: discovery, audience development, strategy development, end-to-end concepting, production, campaign launch, optimization, and analysis.
• Manage dependencies and approvals across teams to ensure channel deliverables ship on time and aligned to audience strategy.
• Track and coordinate delivery across key ABM workstreams (e.g., OLA/display + social “always on,” shopper/ARM video, landing page/site experience, and CRM).

Audience-First Execution Enablement

• Coordinate development and circulation of audience briefs to replace (or complement) nameplate-led briefs, ensuring each audience has clear messaging territories, journey considerations, and channel implications.
• Partner with strategy and analytics teams to maintain the learning agenda, test/control design considerations, and measurement framework.
• Ensure audience-led creative and experience work stays aligned to strategic intent and brand standards across all channels.

In-Flight Performance Management & Continuous Learning

• Partner with analytics and media/platform teams to manage weekly performance reviews, cross-channel reporting, and optimization tracking.
• Maintain visibility into KPIs (e.g., efficiency, engagement, site actions/hand-raisers, and other agreed ABM success measures) and ensure actions from performance learnings are implemented.
• Track continuous improvement actions (creative iterations, audience refinements, channel adjustments) and confirm operational follow-through.

Stakeholder & Partner Management

• Serve as a central point of coordination across Ford stakeholders and agency partners (including media/platform teams, CRM partners, and channel leads).
• Facilitate clear decision-making by proactively surfacing risks, tradeoffs, resourcing constraints, and timeline impacts.
• Ensure consistent communication and documentation so all teams understand priorities, status, and next steps. 

Day-to-Day Responsibilities Include

• Managing the ABM master tracker (timelines, dependencies, deliverables, approvals, and risks/issues).
• Scheduling and running key meetings; capturing notes, decisions, and action items and driving items to closure.
• Coordinating cross-channel asset delivery (briefs, creative routes, trafficking needs, tagging requirements, web/CRM inputs).
• Maintaining clean handoffs between phases (e.g., audience strategy → creative concepting → production → launch).
• Creating weekly status reports and leadership-ready summaries (timeline health, risks, optimization actions, upcoming milestones).
• Supporting process consistency and scalability so ABM can run across multiple vehicle programs without reinventing workflows each time.

Desired Skills and Experiences

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 10–12+ years of program/project management experience in an agency, performance marketing, shopper marketing, or integrated marketing environment.
• Strong experience managing complex, multi-workstream programs across media, creative, strategy, analytics, web/experience, and CRM.
• Comfortable in client-facing discussions where priorities, requirements, and deadlines must be negotiated and enforced.
• Excellent organization, documentation, and follow-through; strong ability to manage ambiguity and evolving inputs.
• Proficiency in PM and reporting tools (Excel, PowerPoint, Word; plus Jira/Smartsheet/Asana/Monday or similar).
• Familiarity with test-and-learn approaches, in-flight optimization workflows, and cross-channel performance reporting.
• Bonus: experience coordinating CRM partners and/or owned experience teams (web/landing pages, forms, tagging, analytics).

Who We Are

Hudson Rouge, part of WPP, is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept.

THE OPPORTUNITY

Associate Creative Director (Digital Copywriter)

Could this be you? 

The ACD Digital Copywriter contributes to the maintenance and growth of a strong, mutually profitable client/agency relationship. To produce work that is distinct, consistent and honors the level of style and craftsmanship that go into every touchpoint that makes up the Lincoln brand. This can be achieved by developing copy that leaves readers feeling uplifted: both rationally and emotionally. Lincoln aims to help move their customers effortlessly through the world. In digital spaces, copy must do the same by being succinct yet informative while aligning with and supporting the Lincoln brand

In this role you will…

• Be a digital native and possess a deep understanding of good user experience for the web and digital media 
• Originate fresh, innovative creative ideas for the client’s given digital marketing channels
• Be able to translate ideas across various media when needed
• Ensure the quality of work produced is in line with agency and client expectations.
• Previous automotive experience helpful but not required.
• Work with all departments in a collaborative, mutually respectful manner.
• From time to time, be able to work on new business development.  Be responsible for ideas and creative work, and competently present pitches.
• Maintain and support all company standards.
• Be nimble and flexible, performing other duties and projects as assigned. 

 You have… 

• An outstanding portfolio that showcases your ability to convey complex information in a clear, engaging and consistent manner, as well as an ability to manage a tone and voice appropriate for luxury brands.
• An ability to professionally engage with and take criticism from clients, and to be proactive in meeting client’s goals and objectives. 
• Strong presentation skills with the ability to persuade. 
• The desire and ability to work collaboratively with a small team.  
• Keep current on effective online/interactive marketing methods, forms of execution, technologies and techniques, including accessibility compliance, writing for alt text, metadata, SEO and AI Overviews.
• A working knowledge of Figma
• Must have a deep understanding of all Microsoft Office programs.
• Experience writing for a variety of digital platforms (Web, Online Advertising, App, Email, Social, etc…)
• Additional experience across other disciplines (TV, Digital, Experiential, Branded Content, Print) is a plus
• A Bachelor’s degree or equivalent experience preferred.
• The physical and mental requirements to meet the above listed job responsibilities.
• Meet WPP guidelines to travel for client presentations or production.
• Be able to be in the office 3-4 days a week with remaining days WFH

VML is in search of a SENIOR PROJECT MANAGER – CX

What you’ll do:

• Contribute to the strategy, design and implementation of excellent customer experiences across

digital touchpoints, focusing on websites and content.

• Collaborate with cross-functional teams (product, engineering, design, content, marketing,

research) to ensure customer-centricity in product and channel initiatives.

• Develop and manage project plans and timelines, breaking down complex projects into manageable

tasks and deliverables.

• Track project progress, identify potential roadblocks, and implement solutions to ensure projects

stay on track and within budget.

• Facilitate communication and collaboration between stakeholders, providing regular updates and

reporting on project status.

• Ensure quality assurance throughout the product development and lifecycle process.

• Manage ceremonies, ensuring timely delivery of product functionality.

Who you are:

• Customer-focused: Passionate about creating positive customer experiences and understanding

customer needs.

• Strong communicator: Clearly communicate technical and non-technical information, customer

insights and design recommendations to various stakeholders

• Collaborative leader: Facilitate effective cross-functional collaboration. Facilitate cross-functional

collaboration and effectively manage project teams.

• Agile and adaptable: Thrive in a fast-paced environment and adapt to evolving project

requirements.

• Strategic thinker: Understand the broader business goals and align website and content strategies

accordingly.

• Organized and detail-oriented: Maintain meticulous organization and attention to detail in all

aspects of project management.

• Proficient in project management tools and software: Expert-level proficiency in project

management platforms (e.g., Asana, Trello, Monday.com) and content management systems (CMS).

• Proficient in CX methodologies and tools: Familiar with customer research methods, journey

mapping, service blueprinting, and human-centered design principles.

What you’ll need:

• 3-5 years of experience in web project management or content management: Demonstrated

experience managing website development projects, content creation workflows, and/or content

migrations.

• Proven track record of successful website launches or content initiatives: Provide examples of

successfully completed projects, highlighting key achievements and results.

• Understanding of website development lifecycle and content strategy: Demonstrate a strong

understanding of web design principles, development processes, content strategy best practices,

and SEO.

• Technical proficiency: Familiarity with CMS platforms (e.g., WordPress, Drupal, AEM), HTML, CSS,

and website analytics tools. Experience with website accessibility standards (WCAG) is a plus.

• Strong analytical skills: Ability to analyze website data, identify trends, and make data-driven

recommendations to improve website performance and content engagement.

• Client management experience (if applicable): Experience building and maintaining strong client

relationships, presenting project updates, and managing client expectations.

• Agency experience (preferred, but not essential): Experience working within an agency

environment or a similar collaborative setting.