True Media
In keeping with best practices, True Media does not accept unsolicited resumes or applications. If you meet the qualifications for a posted position and believe you have the skills to be successful in the role, please apply through the job posting link. Cover letters as attachments are encouraged. Applicants identified as the most qualified will be contacted by the hiring team. True Independent Holdings (True Media US, True Media Canada, True Independent Holdings, Coegi, Swell Media, and RADaR) does discuss candidates across companies and if they think you are a better fit for a job other than the one you applied for, they will contact you prior to sharing your information.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
By providing your cell number to the employer during onboarding or at other times, prospective (and regular) employees consent to SMS contact from company representatives for the business purposes of the employer, including employer contact during and after exit proceedings for a reasonable amount of time until such proceedings end.
Pick a job to read the details
Tap any role on the left — its description and apply link will open here.
VP, Cultural & Creative Media
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Vice President, Cultural & Creative Media Innovation is a senior individual contributor who serves as the agency's foremost authority on culture, audience behavior, and media innovation. This role exists primarily to fuel new business growth (approximately 80% of responsibilities) by translating real-time cultural intelligence and audience research into bold, media-first ideas that win pitches and open doors. A smaller but meaningful portion of the role (approximately 20%) supports high-profile existing client engagements at critical moments. Reporting directly to agency leadership, this position operates with a high degree of autonomy and is expected to move quickly — identifying a culturally relevant moment one day and having a client-ready concept the following day.
Essential Duties and Responsibilities (Other duties may be assigned)
- Cultural Intelligence & Real-Time Trend Monitoring. Monitor culture, media, social platforms, sports, entertainment, and current events on a continuous basis to identify timely, relevant moments that can be activated on behalf of clients or new business prospects. Operate with a quick-turn mentality — when a cultural moment emerges (e.g., an athlete's viral on-air comment, a breakout meme, an unexpected brand opportunity), rapidly assess its relevance and develop an actionable idea before the moment passes. Attend major cultural events, industry conferences (including South X Southwest and similar), and media and entertainment activations annually to stay on the leading edge of emerging trends, platforms, and consumer behaviors.
- Audience Research & Insight Development. Conduct and synthesize primary and secondary research to build nuanced audience portraits — going beyond demographics to map media habits, cultural touchpoints, platform behavior, and moments of peak receptivity. Identify non-obvious audience insights that form the strategic backbone of new business pitches and client recommendations. Develop reusable research frameworks and proprietary points of view that sharpen the agency's strategic differentiation.
- Media Innovation Ideation. Translate audience intelligence and cultural insight into big, executional media ideas — concepts that are surprising, channel-native, and grounded in research. Develop ideas that leverage non-traditional media opportunities: talent and cultural figure integrations, IP and brand partnerships, experiential media, platform-specific formats, and tentpole cultural moments. Ensure that media channel recommendations and creative concepts are directly informed by data — articulating a clear logical bridge from insight to idea.
- New Business Pitch Leadership. Serve as a primary strategic voice in new business pitches, owning the cultural, audience, and innovation narrative within agency presentations. Write compelling briefs and strategic frameworks that elevate work from executional planning to idea-driven platforms — giving creative and media teams a clear, inspiring foundation to build from. Collaborate with agency leadership and cross-functional pitch teams to shape a compelling, differentiated strategic story from brief to final presentation. Identify prospective client opportunities and develop proactive, speculative concepts that demonstrate the agency's cultural and media capabilities. Serve as a skilled cross-collaborator across agency partners within the Meet The People family — proactively engaging sister agencies and practice areas to inform and elevate holistic campaign strategies, including creative, brand positioning, experiential, and any other element of a fully integrated advertising campaign.
- High-Profile Client Engagement. Partner with account and integrated media teams to bring senior strategic perspective to select existing client relationships at pivotal moments — annual planning, competitive reviews, campaign launches, and upsell opportunities. Develop tailored cultural intelligence and audience insight reports for high-value clients seeking to deepen their connection to a specific audience or cultural moment.
- Agency Thought Leadership & Strategic Positioning. Build and represent the agency's cultural and strategic point of view externally — through speaking engagements, published content, conference presence, and industry networking. Introduce new thinking around emerging platforms, creators, content formats, and data signals — challenging briefs and pushing teams toward more differentiated, idea-led solutions. Contribute to the agency's positioning as a culturally-intelligent, insight-driven media partner capable of moving at the speed of culture.
What Success Looks Like
- New business presentations are distinctive, insight-driven, and idea-led — with a clear through-line from audience truth to media concept.
- Internal teams and agency partners consistently seek this role out as a strategic thought partner, not just a resource.
- Clients recognize and value the agency's cultural intelligence as a differentiator in the relationship.
- Cultural moments are identified and converted into actionable client concepts quickly — before the window closes.
- Campaigns and concepts originating from this role resonate in culture and contribute to measurable business impact.
Supervisory Responsibilities -
- No supervisory responsibilities. This is a senior individual contributor role.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 10–15+ years of progressive experience in media strategy, brand strategy, cultural strategy, communications planning, or a closely related discipline — ideally within an agency environment.
- Demonstrated experience contributing to or leading new business pitches with a measurable record of success.
- Experience working across integrated media channels including digital video, paid social, out-of-home, and emerging platforms.
- Skills & Technical Proficiency: Deep proficiency with audience research and cultural intelligence tools such as MRI-Simmons, GWI, Sparktoro, Mintel, or equivalent social listening and data platforms.
- Strong working knowledge of the media landscape — paid, earned, and owned — and how channels work together to reach specific audiences.
- Proficiency in presentation software (PowerPoint, Google Slides, Keynote) with the ability to build and deliver compelling, visually engaging presentations.
- Familiarity with social media platforms and their cultural dynamics across audiences and demographics.
- Traits: Executive presence with the ability to represent the agency's cultural and strategic POV at the highest levels; identifies patterns and insights that others overlook, and thinks in ideas and narratives rather than tactics and formats; instinctive cultural fluency with a proven ability to move at the speed of relevance; quick-turn agility balanced with strategic rigor; fluent in both data and creativity — able to challenge and elevate a brief rather than simply respond to it; natural connector and cross-collaborator who builds trust across creative, media, and leadership teams; highly articulate with the ability to command a room and make complex ideas feel simple and exciting; comfortable with ambiguity and energized by building in fast-moving environments; willing and able to travel for conferences, client engagements, and cultural events.
Licenses/Certifications:
- Web analytics platform training and certification required within six months; renewed annually.
- Scrum Essentials and Agile Essentials on-demand courses required within six months.
Education
- Bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, communications, or a related field preferred; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
VP, Cultural & Creative Media
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Vice President, Cultural & Creative Media Innovation is a senior individual contributor who serves as the agency's foremost authority on culture, audience behavior, and media innovation. This role exists primarily to fuel new business growth (approximately 80% of responsibilities) by translating real-time cultural intelligence and audience research into bold, media-first ideas that win pitches and open doors. A smaller but meaningful portion of the role (approximately 20%) supports high-profile existing client engagements at critical moments. Reporting directly to agency leadership, this position operates with a high degree of autonomy and is expected to move quickly — identifying a culturally relevant moment one day and having a client-ready concept the following day.
Essential Duties and Responsibilities (Other duties may be assigned)
- Cultural Intelligence & Real-Time Trend Monitoring. Monitor culture, media, social platforms, sports, entertainment, and current events on a continuous basis to identify timely, relevant moments that can be activated on behalf of clients or new business prospects. Operate with a quick-turn mentality — when a cultural moment emerges (e.g., an athlete's viral on-air comment, a breakout meme, an unexpected brand opportunity), rapidly assess its relevance and develop an actionable idea before the moment passes. Attend major cultural events, industry conferences (including South X Southwest and similar), and media and entertainment activations annually to stay on the leading edge of emerging trends, platforms, and consumer behaviors.
- Audience Research & Insight Development. Conduct and synthesize primary and secondary research to build nuanced audience portraits — going beyond demographics to map media habits, cultural touchpoints, platform behavior, and moments of peak receptivity. Identify non-obvious audience insights that form the strategic backbone of new business pitches and client recommendations. Develop reusable research frameworks and proprietary points of view that sharpen the agency's strategic differentiation.
- Media Innovation Ideation. Translate audience intelligence and cultural insight into big, executional media ideas — concepts that are surprising, channel-native, and grounded in research. Develop ideas that leverage non-traditional media opportunities: talent and cultural figure integrations, IP and brand partnerships, experiential media, platform-specific formats, and tentpole cultural moments. Ensure that media channel recommendations and creative concepts are directly informed by data — articulating a clear logical bridge from insight to idea.
- New Business Pitch Leadership. Serve as a primary strategic voice in new business pitches, owning the cultural, audience, and innovation narrative within agency presentations. Write compelling briefs and strategic frameworks that elevate work from executional planning to idea-driven platforms — giving creative and media teams a clear, inspiring foundation to build from. Collaborate with agency leadership and cross-functional pitch teams to shape a compelling, differentiated strategic story from brief to final presentation. Identify prospective client opportunities and develop proactive, speculative concepts that demonstrate the agency's cultural and media capabilities. Serve as a skilled cross-collaborator across agency partners within the Meet The People family — proactively engaging sister agencies and practice areas to inform and elevate holistic campaign strategies, including creative, brand positioning, experiential, and any other element of a fully integrated advertising campaign.
- High-Profile Client Engagement. Partner with account and integrated media teams to bring senior strategic perspective to select existing client relationships at pivotal moments — annual planning, competitive reviews, campaign launches, and upsell opportunities. Develop tailored cultural intelligence and audience insight reports for high-value clients seeking to deepen their connection to a specific audience or cultural moment.
- Agency Thought Leadership & Strategic Positioning. Build and represent the agency's cultural and strategic point of view externally — through speaking engagements, published content, conference presence, and industry networking. Introduce new thinking around emerging platforms, creators, content formats, and data signals — challenging briefs and pushing teams toward more differentiated, idea-led solutions. Contribute to the agency's positioning as a culturally-intelligent, insight-driven media partner capable of moving at the speed of culture.
What Success Looks Like
- New business presentations are distinctive, insight-driven, and idea-led — with a clear through-line from audience truth to media concept.
- Internal teams and agency partners consistently seek this role out as a strategic thought partner, not just a resource.
- Clients recognize and value the agency's cultural intelligence as a differentiator in the relationship.
- Cultural moments are identified and converted into actionable client concepts quickly — before the window closes.
- Campaigns and concepts originating from this role resonate in culture and contribute to measurable business impact.
Supervisory Responsibilities -
- No supervisory responsibilities. This is a senior individual contributor role.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 10–15+ years of progressive experience in media strategy, brand strategy, cultural strategy, communications planning, or a closely related discipline — ideally within an agency environment.
- Demonstrated experience contributing to or leading new business pitches with a measurable record of success.
- Experience working across integrated media channels including digital video, paid social, out-of-home, and emerging platforms.
- Skills & Technical Proficiency: Deep proficiency with audience research and cultural intelligence tools such as MRI-Simmons, GWI, Sparktoro, Mintel, or equivalent social listening and data platforms.
- Strong working knowledge of the media landscape — paid, earned, and owned — and how channels work together to reach specific audiences.
- Proficiency in presentation software (PowerPoint, Google Slides, Keynote) with the ability to build and deliver compelling, visually engaging presentations.
- Familiarity with social media platforms and their cultural dynamics across audiences and demographics.
- Traits: Executive presence with the ability to represent the agency's cultural and strategic POV at the highest levels; identifies patterns and insights that others overlook, and thinks in ideas and narratives rather than tactics and formats; instinctive cultural fluency with a proven ability to move at the speed of relevance; quick-turn agility balanced with strategic rigor; fluent in both data and creativity — able to challenge and elevate a brief rather than simply respond to it; natural connector and cross-collaborator who builds trust across creative, media, and leadership teams; highly articulate with the ability to command a room and make complex ideas feel simple and exciting; comfortable with ambiguity and energized by building in fast-moving environments; willing and able to travel for conferences, client engagements, and cultural events.
Licenses/Certifications:
- Web analytics platform training and certification required within six months; renewed annually.
- Scrum Essentials and Agile Essentials on-demand courses required within six months.
Education
- Bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, communications, or a related field preferred; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
VP, Cultural & Creative Media
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Vice President, Cultural & Creative Media Innovation is a senior individual contributor who serves as the agency's foremost authority on culture, audience behavior, and media innovation. This role exists primarily to fuel new business growth (approximately 80% of responsibilities) by translating real-time cultural intelligence and audience research into bold, media-first ideas that win pitches and open doors. A smaller but meaningful portion of the role (approximately 20%) supports high-profile existing client engagements at critical moments. Reporting directly to agency leadership, this position operates with a high degree of autonomy and is expected to move quickly — identifying a culturally relevant moment one day and having a client-ready concept the following day.
Essential Duties and Responsibilities (Other duties may be assigned)
- Cultural Intelligence & Real-Time Trend Monitoring. Monitor culture, media, social platforms, sports, entertainment, and current events on a continuous basis to identify timely, relevant moments that can be activated on behalf of clients or new business prospects. Operate with a quick-turn mentality — when a cultural moment emerges (e.g., an athlete's viral on-air comment, a breakout meme, an unexpected brand opportunity), rapidly assess its relevance and develop an actionable idea before the moment passes. Attend major cultural events, industry conferences (including South X Southwest and similar), and media and entertainment activations annually to stay on the leading edge of emerging trends, platforms, and consumer behaviors.
- Audience Research & Insight Development. Conduct and synthesize primary and secondary research to build nuanced audience portraits — going beyond demographics to map media habits, cultural touchpoints, platform behavior, and moments of peak receptivity. Identify non-obvious audience insights that form the strategic backbone of new business pitches and client recommendations. Develop reusable research frameworks and proprietary points of view that sharpen the agency's strategic differentiation.
- Media Innovation Ideation. Translate audience intelligence and cultural insight into big, executional media ideas — concepts that are surprising, channel-native, and grounded in research. Develop ideas that leverage non-traditional media opportunities: talent and cultural figure integrations, IP and brand partnerships, experiential media, platform-specific formats, and tentpole cultural moments. Ensure that media channel recommendations and creative concepts are directly informed by data — articulating a clear logical bridge from insight to idea.
- New Business Pitch Leadership. Serve as a primary strategic voice in new business pitches, owning the cultural, audience, and innovation narrative within agency presentations. Write compelling briefs and strategic frameworks that elevate work from executional planning to idea-driven platforms — giving creative and media teams a clear, inspiring foundation to build from. Collaborate with agency leadership and cross-functional pitch teams to shape a compelling, differentiated strategic story from brief to final presentation. Identify prospective client opportunities and develop proactive, speculative concepts that demonstrate the agency's cultural and media capabilities. Serve as a skilled cross-collaborator across agency partners within the Meet The People family — proactively engaging sister agencies and practice areas to inform and elevate holistic campaign strategies, including creative, brand positioning, experiential, and any other element of a fully integrated advertising campaign.
- High-Profile Client Engagement. Partner with account and integrated media teams to bring senior strategic perspective to select existing client relationships at pivotal moments — annual planning, competitive reviews, campaign launches, and upsell opportunities. Develop tailored cultural intelligence and audience insight reports for high-value clients seeking to deepen their connection to a specific audience or cultural moment.
- Agency Thought Leadership & Strategic Positioning. Build and represent the agency's cultural and strategic point of view externally — through speaking engagements, published content, conference presence, and industry networking. Introduce new thinking around emerging platforms, creators, content formats, and data signals — challenging briefs and pushing teams toward more differentiated, idea-led solutions. Contribute to the agency's positioning as a culturally-intelligent, insight-driven media partner capable of moving at the speed of culture.
What Success Looks Like
- New business presentations are distinctive, insight-driven, and idea-led — with a clear through-line from audience truth to media concept.
- Internal teams and agency partners consistently seek this role out as a strategic thought partner, not just a resource.
- Clients recognize and value the agency's cultural intelligence as a differentiator in the relationship.
- Cultural moments are identified and converted into actionable client concepts quickly — before the window closes.
- Campaigns and concepts originating from this role resonate in culture and contribute to measurable business impact.
Supervisory Responsibilities -
- No supervisory responsibilities. This is a senior individual contributor role.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 10–15+ years of progressive experience in media strategy, brand strategy, cultural strategy, communications planning, or a closely related discipline — ideally within an agency environment.
- Demonstrated experience contributing to or leading new business pitches with a measurable record of success.
- Experience working across integrated media channels including digital video, paid social, out-of-home, and emerging platforms.
- Skills & Technical Proficiency: Deep proficiency with audience research and cultural intelligence tools such as MRI-Simmons, GWI, Sparktoro, Mintel, or equivalent social listening and data platforms.
- Strong working knowledge of the media landscape — paid, earned, and owned — and how channels work together to reach specific audiences.
- Proficiency in presentation software (PowerPoint, Google Slides, Keynote) with the ability to build and deliver compelling, visually engaging presentations.
- Familiarity with social media platforms and their cultural dynamics across audiences and demographics.
- Traits: Executive presence with the ability to represent the agency's cultural and strategic POV at the highest levels; identifies patterns and insights that others overlook, and thinks in ideas and narratives rather than tactics and formats; instinctive cultural fluency with a proven ability to move at the speed of relevance; quick-turn agility balanced with strategic rigor; fluent in both data and creativity — able to challenge and elevate a brief rather than simply respond to it; natural connector and cross-collaborator who builds trust across creative, media, and leadership teams; highly articulate with the ability to command a room and make complex ideas feel simple and exciting; comfortable with ambiguity and energized by building in fast-moving environments; willing and able to travel for conferences, client engagements, and cultural events.
Licenses/Certifications:
- Web analytics platform training and certification required within six months; renewed annually.
- Scrum Essentials and Agile Essentials on-demand courses required within six months.
Education
- Bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, communications, or a related field preferred; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
VP, Cultural & Creative Media
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Vice President, Cultural & Creative Media Innovationis a senior individual contributor who serves as the agency's foremost authority on culture, audience behavior, and media innovation. This role exists primarily to fuel new business growth (approximately 80% of responsibilities) by translating real-time cultural intelligence and audience research into bold, media-first ideas that win pitches and open doors. A smaller but meaningful portion of the role (approximately 20%) supports high-profile existing client engagements at critical moments. Reporting directly to agency leadership, this position operates with a high degree of autonomy and is expected to move quickly — identifying a culturally relevant moment one day and having a client-ready concept the following day.
Essential Duties and Responsibilities (Other duties may be assigned)
- Cultural Intelligence & Real-Time Trend Monitoring. Monitor culture, media, social platforms, sports, entertainment, and current events on a continuous basis to identify timely, relevant moments that can be activated on behalf of clients or new business prospects. Operate with a quick-turn mentality — when a cultural moment emerges (e.g., an athlete's viral on-air comment, a breakout meme, an unexpected brand opportunity), rapidly assess its relevance and develop an actionable idea before the moment passes. Attend major cultural events, industry conferences (including South X Southwest and similar), and media and entertainment activations annually to stay on the leading edge of emerging trends, platforms, and consumer behaviors.
- Audience Research & Insight Development. Conduct and synthesize primary and secondary research to build nuanced audience portraits — going beyond demographics to map media habits, cultural touchpoints, platform behavior, and moments of peak receptivity. Identify non-obvious audience insights that form the strategic backbone of new business pitches and client recommendations. Develop reusable research frameworks and proprietary points of view that sharpen the agency's strategic differentiation.
- Media Innovation Ideation. Translate audience intelligence and cultural insight into big, executional media ideas — concepts that are surprising, channel-native, and grounded in research. Develop ideas that leverage non-traditional media opportunities: talent and cultural figure integrations, IP and brand partnerships, experiential media, platform-specific formats, and tentpole cultural moments. Ensure that media channel recommendations and creative concepts are directly informed by data — articulating a clear logical bridge from insight to idea.
- New Business Pitch Leadership. Serve as a primary strategic voice in new business pitches, owning the cultural, audience, and innovation narrative within agency presentations. Write compelling briefs and strategic frameworks that elevate work from executional planning to idea-driven platforms — giving creative and media teams a clear, inspiring foundation to build from. Collaborate with agency leadership and cross-functional pitch teams to shape a compelling, differentiated strategic story from brief to final presentation. Identify prospective client opportunities and develop proactive, speculative concepts that demonstrate the agency's cultural and media capabilities. Serve as a skilled cross-collaborator across agency partners within the Meet The People family — proactively engaging sister agencies and practice areas to inform and elevate holistic campaign strategies, including creative, brand positioning, experiential, and any other element of a fully integrated advertising campaign.
- High-Profile Client Engagement. Partner with account and integrated media teams to bring senior strategic perspective to select existing client relationships at pivotal moments — annual planning, competitive reviews, campaign launches, and upsell opportunities. Develop tailored cultural intelligence and audience insight reports for high-value clients seeking to deepen their connection to a specific audience or cultural moment.
- Agency Thought Leadership & Strategic Positioning. Build and represent the agency's cultural and strategic point of view externally — through speaking engagements, published content, conference presence, and industry networking. Introduce new thinking around emerging platforms, creators, content formats, and data signals — challenging briefs and pushing teams toward more differentiated, idea-led solutions. Contribute to the agency's positioning as a culturally-intelligent, insight-driven media partner capable of moving at the speed of culture.
What Success Looks Like
- New business presentations are distinctive, insight-driven, and idea-led — with a clear through-line from audience truth to media concept.
- Internal teams and agency partners consistently seek this role out as a strategic thought partner, not just a resource.
- Clients recognize and value the agency's cultural intelligence as a differentiator in the relationship.
- Cultural moments are identified and converted into actionable client concepts quickly — before the window closes.
- Campaigns and concepts originating from this role resonate in culture and contribute to measurable business impact.
Supervisory Responsibilities -
- No supervisory responsibilities. This is a senior individual contributor role.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 10–15+ years of progressive experience in media strategy, brand strategy, cultural strategy, communications planning, or a closely related discipline — ideally within an agency environment.
- Demonstrated experience contributing to or leading new business pitches with a measurable record of success.
- Experience working across integrated media channels including digital video, paid social, out-of-home, and emerging platforms.
- Skills & Technical Proficiency: Deep proficiency with audience research and cultural intelligence tools such as MRI-Simmons, GWI, Sparktoro, Mintel, or equivalent social listening and data platforms.
- Strong working knowledge of the media landscape — paid, earned, and owned — and how channels work together to reach specific audiences.
- Proficiency in presentation software (PowerPoint, Google Slides, Keynote) with the ability to build and deliver compelling, visually engaging presentations.
- Familiarity with social media platforms and their cultural dynamics across audiences and demographics.
- Traits: Executive presence with the ability to represent the agency's cultural and strategic POV at the highest levels; identifies patterns and insights that others overlook, and thinks in ideas and narratives rather than tactics and formats; instinctive cultural fluency with a proven ability to move at the speed of relevance; quick-turn agility balanced with strategic rigor; fluent in both data and creativity — able to challenge and elevate a brief rather than simply respond to it; natural connector and cross-collaborator who builds trust across creative, media, and leadership teams; highly articulate with the ability to command a room and make complex ideas feel simple and exciting; comfortable with ambiguity and energized by building in fast-moving environments; willing and able to travel for conferences, client engagements, and cultural events.
Licenses/Certifications:
- Web analytics platform training and certification required within six months; renewed annually.
- Scrum Essentials and Agile Essentials on-demand courses required within six months.
Education
- Bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, communications, or a related field preferred; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
VP, Cultural & Creative Media
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Vice President, Cultural & Creative Media Innovation is a senior individual contributor who serves as the agency's foremost authority on culture, audience behavior, and media innovation. This role exists primarily to fuel new business growth (approximately 80% of responsibilities) by translating real-time cultural intelligence and audience research into bold, media-first ideas that win pitches and open doors. A smaller but meaningful portion of the role (approximately 20%) supports high-profile existing client engagements at critical moments. Reporting directly to agency leadership, this position operates with a high degree of autonomy and is expected to move quickly — identifying a culturally relevant moment one day and having a client-ready concept the following day.
Essential Duties and Responsibilities (Other duties may be assigned)
- Cultural Intelligence & Real-Time Trend Monitoring. Monitor culture, media, social platforms, sports, entertainment, and current events on a continuous basis to identify timely, relevant moments that can be activated on behalf of clients or new business prospects. Operate with a quick-turn mentality — when a cultural moment emerges (e.g., an athlete's viral on-air comment, a breakout meme, an unexpected brand opportunity), rapidly assess its relevance and develop an actionable idea before the moment passes. Attend major cultural events, industry conferences (including South X Southwest and similar), and media and entertainment activations annually to stay on the leading edge of emerging trends, platforms, and consumer behaviors.
- Audience Research & Insight Development. Conduct and synthesize primary and secondary research to build nuanced audience portraits — going beyond demographics to map media habits, cultural touchpoints, platform behavior, and moments of peak receptivity. Identify non-obvious audience insights that form the strategic backbone of new business pitches and client recommendations. Develop reusable research frameworks and proprietary points of view that sharpen the agency's strategic differentiation.
- Media Innovation Ideation. Translate audience intelligence and cultural insight into big, executional media ideas — concepts that are surprising, channel-native, and grounded in research. Develop ideas that leverage non-traditional media opportunities: talent and cultural figure integrations, IP and brand partnerships, experiential media, platform-specific formats, and tentpole cultural moments. Ensure that media channel recommendations and creative concepts are directly informed by data — articulating a clear logical bridge from insight to idea.
- New Business Pitch Leadership. Serve as a primary strategic voice in new business pitches, owning the cultural, audience, and innovation narrative within agency presentations. Write compelling briefs and strategic frameworks that elevate work from executional planning to idea-driven platforms — giving creative and media teams a clear, inspiring foundation to build from. Collaborate with agency leadership and cross-functional pitch teams to shape a compelling, differentiated strategic story from brief to final presentation. Identify prospective client opportunities and develop proactive, speculative concepts that demonstrate the agency's cultural and media capabilities. Serve as a skilled cross-collaborator across agency partners within the Meet The People family — proactively engaging sister agencies and practice areas to inform and elevate holistic campaign strategies, including creative, brand positioning, experiential, and any other element of a fully integrated advertising campaign.
- High-Profile Client Engagement. Partner with account and integrated media teams to bring senior strategic perspective to select existing client relationships at pivotal moments — annual planning, competitive reviews, campaign launches, and upsell opportunities. Develop tailored cultural intelligence and audience insight reports for high-value clients seeking to deepen their connection to a specific audience or cultural moment.
- Agency Thought Leadership & Strategic Positioning. Build and represent the agency's cultural and strategic point of view externally — through speaking engagements, published content, conference presence, and industry networking. Introduce new thinking around emerging platforms, creators, content formats, and data signals — challenging briefs and pushing teams toward more differentiated, idea-led solutions. Contribute to the agency's positioning as a culturally-intelligent, insight-driven media partner capable of moving at the speed of culture.
What Success Looks Like
- New business presentations are distinctive, insight-driven, and idea-led — with a clear through-line from audience truth to media concept.
- Internal teams and agency partners consistently seek this role out as a strategic thought partner, not just a resource.
- Clients recognize and value the agency's cultural intelligence as a differentiator in the relationship.
- Cultural moments are identified and converted into actionable client concepts quickly — before the window closes.
- Campaigns and concepts originating from this role resonate in culture and contribute to measurable business impact.
Supervisory Responsibilities -
- No supervisory responsibilities. This is a senior individual contributor role.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 10–15+ years of progressive experience in media strategy, brand strategy, cultural strategy, communications planning, or a closely related discipline — ideally within an agency environment.
- Demonstrated experience contributing to or leading new business pitches with a measurable record of success.
- Experience working across integrated media channels including digital video, paid social, out-of-home, and emerging platforms.
- Skills & Technical Proficiency: Deep proficiency with audience research and cultural intelligence tools such as MRI-Simmons, GWI, Sparktoro, Mintel, or equivalent social listening and data platforms.
- Strong working knowledge of the media landscape — paid, earned, and owned — and how channels work together to reach specific audiences.
- Proficiency in presentation software (PowerPoint, Google Slides, Keynote) with the ability to build and deliver compelling, visually engaging presentations.
- Familiarity with social media platforms and their cultural dynamics across audiences and demographics.
- Traits: Executive presence with the ability to represent the agency's cultural and strategic POV at the highest levels; identifies patterns and insights that others overlook, and thinks in ideas and narratives rather than tactics and formats; instinctive cultural fluency with a proven ability to move at the speed of relevance; quick-turn agility balanced with strategic rigor; fluent in both data and creativity — able to challenge and elevate a brief rather than simply respond to it; natural connector and cross-collaborator who builds trust across creative, media, and leadership teams; highly articulate with the ability to command a room and make complex ideas feel simple and exciting; comfortable with ambiguity and energized by building in fast-moving environments; willing and able to travel for conferences, client engagements, and cultural events.
Licenses/Certifications:
- Web analytics platform training and certification required within six months; renewed annually.
- Scrum Essentials and Agile Essentials on-demand courses required within six months.
Education
- Bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, communications, or a related field preferred; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Integrated Media Planner
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Integrated Media Specialist is responsible for developing, validating, and executing integrated media strategies and measurement frameworks that align with client business objectives. Working under the guidance of their direct manager and in collaboration with cross-functional teams, this role ensures media strategies are translated into effective tactical plans (fully integrated media plans) and executed successfully across traditional, digital, and emerging channels. All recommendations, whether documented or implemented, must be well-justified with clear reasoning and supported by data and insights.
Once provided with project parameters, objectives, and budgets, the Integrated Media Manager will work independently, as well as part of a cross functional team, to develop comprehensive recommendations and articulate their rationale. The full media plan will be executed efficiently, and client investments deliver measurable results.
In addition to strategic planning responsibilities, this role provides guidance and oversight during activation to ensure media plans are implemented accurately, optimized effectively, and aligned with the intended strategy.
Additionally, this role focuses on driving business improvement by effectively meeting individual and departmental objectives within specified timelines.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Collaborate with Activation Specialist teams (Spot/traditional, Performance and vendor teams) to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
- Develop strategic frameworks that guide campaign flighting, channel roles, and investment prioritization.
Vendor & Campaign Management:
- Support the development of RFPs, vendor evaluations, and proposal reviews to ensure media opportunities align with campaign objectives and performance goals.
- Provide strategic input into vendor negotiations, added value opportunities, and partner selection to maximize media investment.
- Ensure media activation aligns with defined measurement strategies, KPIs, and optimization frameworks.
- Collaborate with Activation Specialty and vendor teams to monitor campaign launches, pacing, and delivery to ensure accurate implementation of the approved plan.
- Identify optimization opportunities during campaign execution and work with Activation specialty teams to adjust tactics as needed to improve performance.
- Maintain awareness of vendor capabilities, platform innovations, and emerging opportunities that can enhance campaign performance.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Integrated Planner will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research
- 1-2 years of experience in media planning, preferably with exposure to both traditional and digital channels. Publisher/vendor, or communications discipline (digital, content) may apply.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Supervisor, Integrated Media Planning
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual will collaborate and support the Integrated team to refine our media planning products, utilizing advanced tools and strategic principles. A strong understanding of advanced measurement techniques is essential to develop strategies that align with client business goals.
This position requires a proactive approach to substantiating work both in documentation and in practice, ensuring that all media strategies are well-founded and effectively communicated based on the established project parameters, goals, and budgets, providing clear justifications for your decisions. You will collaborate with the Activation Strategy team, encompassing Tactical Planning and Activation Buying, to ensure adherence to processes and the timely delivery of client media plans and purchases that align with business objectives. Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Develop integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Collaborate with Client Activation teams to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficiency in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.
- 4 - 6 years in planning roles for media, publisher/vendor, or communications discipline (digital, content)
- 4- 6 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Integrated Media Planner
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Integrated Media Specialist is responsible for developing, validating, and executing integrated media strategies and measurement frameworks that align with client business objectives. Working under the guidance of their direct manager and in collaboration with cross-functional teams, this role ensures media strategies are translated into effective tactical plans (fully integrated media plans) and executed successfully across traditional, digital, and emerging channels. All recommendations, whether documented or implemented, must be well-justified with clear reasoning and supported by data and insights.
Once provided with project parameters, objectives, and budgets, the Integrated Media Manager will work independently, as well as part of a cross functional team, to develop comprehensive recommendations and articulate their rationale. The full media plan will be executed efficiently, and client investments deliver measurable results.
In addition to strategic planning responsibilities, this role provides guidance and oversight during activation to ensure media plans are implemented accurately, optimized effectively, and aligned with the intended strategy.
Additionally, this role focuses on driving business improvement by effectively meeting individual and departmental objectives within specified timelines.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Collaborate with Activation Specialist teams (Spot/traditional, Performance and vendor teams) to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
- Develop strategic frameworks that guide campaign flighting, channel roles, and investment prioritization.
Vendor & Campaign Management:
- Support the development of RFPs, vendor evaluations, and proposal reviews to ensure media opportunities align with campaign objectives and performance goals.
- Provide strategic input into vendor negotiations, added value opportunities, and partner selection to maximize media investment.
- Ensure media activation aligns with defined measurement strategies, KPIs, and optimization frameworks.
- Collaborate with Activation Specialty and vendor teams to monitor campaign launches, pacing, and delivery to ensure accurate implementation of the approved plan.
- Identify optimization opportunities during campaign execution and work with Activation specialty teams to adjust tactics as needed to improve performance.
- Maintain awareness of vendor capabilities, platform innovations, and emerging opportunities that can enhance campaign performance.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Integrated Planner will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research
- 1-2 years of experience in media planning, preferably with exposure to both traditional and digital channels. Publisher/vendor, or communications discipline (digital, content) may apply.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Associate Media Director, New Business
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Associate Media Director of New Business will be a key member of our leadership team, playing a pivotal role in new business and strategic planning. With extensive expertise in integrated media planning and a deep background in research and insights, they will drive creative opportunities to expand and enhance our agency's growth. This role is crucial in managing a fast-paced new business pipeline, helping to shape the future of our agency’s growth while expanding our strategic capabilities.
As a key lead across the growth team, they will provide strategic support and ownership to new business pitch process, providing rich research and insights leveraging our deep tool stack. This role will have a strong understanding of advanced measurement and the ability to structure measurement strategies. They will also provide fractional support for our current accounts to help inform and drive stronger strategies that lead to client retention.
Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
New Business: 90% of time
- Will be a primary or secondary strategy lead for all new business and growth opportunities.
- Develop strategic procedures and frameworks that allow for us to move in a fast-paced environment to address incoming RFPs and delivery high-level work to support our growth pipeline.
- Utilization of advanced research tools to develop insights and uncover opportunities that outline market, industry, competitive and media trends.
- Identify current gaps in research to incite future actions and project what will bring significant value to our agency and clients.
- Develop decks that are customized to each project with a high-level of storytelling that are built on strategic pillars and principles.
- Support the agency in the use of advanced measurement tools and methodologies to ensure we level up client media effectiveness.
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Foster a space for communication within the team by establishing strong connections and implementing feedback loops to enhance training and education.
Integrated Media Planning and Strategy Development: 10% of time
- Support our current Integrate planning team on research, strategy and channel planning.
- Ensure media strategies are aligned with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Develop content and support agency POVs/Case studies that drive our strategic view on media.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 7-10 years in strategic planning, along with research and insights expertise. (New Business experience is highly preferred)
- 7-10 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to a fully developed integrated media team and providing oversight on project development, deliverables and adhering to timelines.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Vivvix, MarketMate, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Supervisor, Integrated Media Planning
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual will collaborate and support the Integrated team to refine our media planning products, utilizing advanced tools and strategic principles. A strong understanding of advanced measurement techniques is essential to develop strategies that align with client business goals.
This position requires a proactive approach to substantiating work both in documentation and in practice, ensuring that all media strategies are well-founded and effectively communicated based on the established project parameters, goals, and budgets, providing clear justifications for your decisions. You will collaborate with the Activation Strategy team, encompassing Tactical Planning and Activation Buying, to ensure adherence to processes and the timely delivery of client media plans and purchases that align with business objectives. Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Develop integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Collaborate with Client Activation teams to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficiency in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.
- 4 - 6 years in planning roles for media, publisher/vendor, or communications discipline (digital, content)
- 4- 6 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Supervisor, Integrated Media Planning
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual will collaborate and support the Integrated team to refine our media planning products, utilizing advanced tools and strategic principles. A strong understanding of advanced measurement techniques is essential to develop strategies that align with client business goals.
This position requires a proactive approach to substantiating work both in documentation and in practice, ensuring that all media strategies are well-founded and effectively communicated based on the established project parameters, goals, and budgets, providing clear justifications for your decisions. You will collaborate with the Activation Strategy team, encompassing Tactical Planning and Activation Buying, to ensure adherence to processes and the timely delivery of client media plans and purchases that align with business objectives. Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Develop integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Collaborate with Client Activation teams to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficiency in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.
- 4 - 6 years in planning roles for media, publisher/vendor, or communications discipline (digital, content)
- 4- 6 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Supervisor, Integrated Media Planning
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual will collaborate and support the Integrated team to refine our media planning products, utilizing advanced tools and strategic principles. A strong understanding of advanced measurement techniques is essential to develop strategies that align with client business goals.
This position requires a proactive approach to substantiating work both in documentation and in practice, ensuring that all media strategies are well-founded and effectively communicated based on the established project parameters, goals, and budgets, providing clear justifications for your decisions. You will collaborate with the Activation Strategy team, encompassing Tactical Planning and Activation Buying, to ensure adherence to processes and the timely delivery of client media plans and purchases that align with business objectives. Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Develop integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Collaborate with Client Activation teams to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficiency in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.
- 4 - 6 years in planning roles for media, publisher/vendor, or communications discipline (digital, content)
- 4- 6 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Associate Media Director, New Business
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Associate Media Director of New Business will be a key member of our leadership team, playing a pivotal role in new business and strategic planning. With extensive expertise in integrated media planning and a deep background in research and insights, they will drive creative opportunities to expand and enhance our agency's growth. This role is crucial in managing a fast-paced new business pipeline, helping to shape the future of our agency’s growth while expanding our strategic capabilities.
As a key lead across the growth team, they will provide strategic support and ownership to new business pitch process, providing rich research and insights leveraging our deep tool stack. This role will have a strong understanding of advanced measurement and the ability to structure measurement strategies. They will also provide fractional support for our current accounts to help inform and drive stronger strategies that lead to client retention.
Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
New Business: 90% of time
- Will be a primary or secondary strategy lead for all new business and growth opportunities.
- Develop strategic procedures and frameworks that allow for us to move in a fast-paced environment to address incoming RFPs and delivery high-level work to support our growth pipeline.
- Utilization of advanced research tools to develop insights and uncover opportunities that outline market, industry, competitive and media trends.
- Identify current gaps in research to incite future actions and project what will bring significant value to our agency and clients.
- Develop decks that are customized to each project with a high-level of storytelling that are built on strategic pillars and principles.
- Support the agency in the use of advanced measurement tools and methodologies to ensure we level up client media effectiveness.
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Foster a space for communication within the team by establishing strong connections and implementing feedback loops to enhance training and education.
Integrated Media Planning and Strategy Development: 10% of time
- Support our current Integrate planning team on research, strategy and channel planning.
- Ensure media strategies are aligned with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Develop content and support agency POVs/Case studies that drive our strategic view on media.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 7-10 years in strategic planning, along with research and insights expertise. (New Business experience is highly preferred)
- 7-10 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to a fully developed integrated media team and providing oversight on project development, deliverables and adhering to timelines.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Vivvix, MarketMate, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Integrated Media Planner
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Integrated Media Specialist is responsible for developing, validating, and executing integrated media strategies and measurement frameworks that align with client business objectives. Working under the guidance of their direct manager and in collaboration with cross-functional teams, this role ensures media strategies are translated into effective tactical plans (fully integrated media plans) and executed successfully across traditional, digital, and emerging channels. All recommendations, whether documented or implemented, must be well-justified with clear reasoning and supported by data and insights.
Once provided with project parameters, objectives, and budgets, the Integrated Media Manager will work independently, as well as part of a cross functional team, to develop comprehensive recommendations and articulate their rationale. The full media plan will be executed efficiently, and client investments deliver measurable results.
In addition to strategic planning responsibilities, this role provides guidance and oversight during activation to ensure media plans are implemented accurately, optimized effectively, and aligned with the intended strategy.
Additionally, this role focuses on driving business improvement by effectively meeting individual and departmental objectives within specified timelines.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Collaborate with Activation Specialist teams (Spot/traditional, Performance and vendor teams) to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
- Develop strategic frameworks that guide campaign flighting, channel roles, and investment prioritization.
Vendor & Campaign Management:
- Support the development of RFPs, vendor evaluations, and proposal reviews to ensure media opportunities align with campaign objectives and performance goals.
- Provide strategic input into vendor negotiations, added value opportunities, and partner selection to maximize media investment.
- Ensure media activation aligns with defined measurement strategies, KPIs, and optimization frameworks.
- Collaborate with Activation Specialty and vendor teams to monitor campaign launches, pacing, and delivery to ensure accurate implementation of the approved plan.
- Identify optimization opportunities during campaign execution and work with Activation specialty teams to adjust tactics as needed to improve performance.
- Maintain awareness of vendor capabilities, platform innovations, and emerging opportunities that can enhance campaign performance.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Integrated Planner will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research
- 1-2 years of experience in media planning, preferably with exposure to both traditional and digital channels. Publisher/vendor, or communications discipline (digital, content) may apply.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Supervisor, Integrated Media Planning
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual will collaborate and support the Integrated team to refine our media planning products, utilizing advanced tools and strategic principles. A strong understanding of advanced measurement techniques is essential to develop strategies that align with client business goals.
This position requires a proactive approach to substantiating work both in documentation and in practice, ensuring that all media strategies are well-founded and effectively communicated based on the established project parameters, goals, and budgets, providing clear justifications for your decisions. You will collaborate with the Activation Strategy team, encompassing Tactical Planning and Activation Buying, to ensure adherence to processes and the timely delivery of client media plans and purchases that align with business objectives. Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Develop integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Collaborate with Client Activation teams to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficiency in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.
- 4 - 6 years in planning roles for media, publisher/vendor, or communications discipline (digital, content)
- 4- 6 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Associate Media Director, New Business
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Associate Media Director of New Business will be a key member of our leadership team, playing a pivotal role in new business and strategic planning. With extensive expertise in integrated media planning and a deep background in research and insights, they will drive creative opportunities to expand and enhance our agency's growth. This role is crucial in managing a fast-paced new business pipeline, helping to shape the future of our agency’s growth while expanding our strategic capabilities.
As a key lead across the growth team, they will provide strategic support and ownership to new business pitch process, providing rich research and insights leveraging our deep tool stack. This role will have a strong understanding of advanced measurement and the ability to structure measurement strategies. They will also provide fractional support for our current accounts to help inform and drive stronger strategies that lead to client retention.
Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
New Business: 90% of time
- Will be a primary or secondary strategy lead for all new business and growth opportunities.
- Develop strategic procedures and frameworks that allow for us to move in a fast-paced environment to address incoming RFPs and delivery high-level work to support our growth pipeline.
- Utilization of advanced research tools to develop insights and uncover opportunities that outline market, industry, competitive and media trends.
- Identify current gaps in research to incite future actions and project what will bring significant value to our agency and clients.
- Develop decks that are customized to each project with a high-level of storytelling that are built on strategic pillars and principles.
- Support the agency in the use of advanced measurement tools and methodologies to ensure we level up client media effectiveness.
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Foster a space for communication within the team by establishing strong connections and implementing feedback loops to enhance training and education.
Integrated Media Planning and Strategy Development: 10% of time
- Support our current Integrate planning team on research, strategy and channel planning.
- Ensure media strategies are aligned with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Develop content and support agency POVs/Case studies that drive our strategic view on media.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 7-10 years in strategic planning, along with research and insights expertise. (New Business experience is highly preferred)
- 7-10 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to a fully developed integrated media team and providing oversight on project development, deliverables and adhering to timelines.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Vivvix, MarketMate, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Associate Media Director, Integrated Media Planning
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Associate Media Director of Integrated Media will be an extension of our leadership team across the Integrated Media group, bringing a higher level of strategic expertise across both traditional and digital media channels and senior support and experience for activation and buying processes. This individual will help oversee and provide guidance to how we refine our media planning products, utilizing advanced tools and strategic principles. They will be proficient in the establishment of strategy both from a media perspective into channel strategies that drive effectiveness in go-to-market media plans. They will be advanced in measurement techniques to ensure we are developing structure strategies that align with client business goals. They will also have oversight and experience in activation tools and functions.
This position requires a proactive approach to substantiating work both in documentation and in practice, ensuring that all media strategies and execution plans are well-founded and effectively communicated based on the established project parameters, goals, and budgets, providing clear justifications for your decisions. Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Oversee the development of integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- The development of strategic and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Provide support into the evolution of our tools and products to enhance our planning and strategy capabilities.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from clients.
Vendor Relationships & Negations:
- Develop and maintain key vendor relationships, forming partnerships and seeking innovative approaches/opportunities.
- Develop vendor POVs on various opportunities, technologies and solutions for submission to the teams and agency groups.
- Guide RFI/RFP efforts with new and existing vendors, gather and synthesizing proposals, plans and rates with teams.
- Manage, mentor, and motivate activation strategy team members to encourage professional development while providing guidance.
- Proactively and collaboratively work with Performance and Spot Activation teams to manage, plan and execute campaigns, and bring forward new ideas to expand on media opportunities.
- Provide negotiation guidance and tactics to activation strategists.
- Oversee media agreements and contracts with outside media vendors.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Bionic, Media Tools, Media Ocean, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes
- 5 - 7 years in planning & executional roles for media, publisher/vendor, or communications discipline (digital, content)
- 5- 7 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Integrated Media Planner
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Integrated Media Specialist is responsible for developing, validating, and executing integrated media strategies and measurement frameworks that align with client business objectives. Working under the guidance of their direct manager and in collaboration with cross-functional teams, this role ensures media strategies are translated into effective tactical plans (fully integrated media plans) and executed successfully across traditional, digital, and emerging channels. All recommendations, whether documented or implemented, must be well-justified with clear reasoning and supported by data and insights.
Once provided with project parameters, objectives, and budgets, the Integrated Media Manager will work independently, as well as part of a cross functional team, to develop comprehensive recommendations and articulate their rationale. The full media plan will be executed efficiently, and client investments deliver measurable results.
In addition to strategic planning responsibilities, this role provides guidance and oversight during activation to ensure media plans are implemented accurately, optimized effectively, and aligned with the intended strategy.
Additionally, this role focuses on driving business improvement by effectively meeting individual and departmental objectives within specified timelines.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Collaborate with Activation Specialist teams (Spot/traditional, Performance and vendor teams) to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
- Develop strategic frameworks that guide campaign flighting, channel roles, and investment prioritization.
Vendor & Campaign Management:
- Support the development of RFPs, vendor evaluations, and proposal reviews to ensure media opportunities align with campaign objectives and performance goals.
- Provide strategic input into vendor negotiations, added value opportunities, and partner selection to maximize media investment.
- Ensure media activation aligns with defined measurement strategies, KPIs, and optimization frameworks.
- Collaborate with Activation Specialty and vendor teams to monitor campaign launches, pacing, and delivery to ensure accurate implementation of the approved plan.
- Identify optimization opportunities during campaign execution and work with Activation specialty teams to adjust tactics as needed to improve performance.
- Maintain awareness of vendor capabilities, platform innovations, and emerging opportunities that can enhance campaign performance.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Integrated Planner will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research
- 1-2 years of experience in media planning, preferably with exposure to both traditional and digital channels. Publisher/vendor, or communications discipline (digital, content) may apply.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Integrated Media Planner
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Integrated Media Specialist is responsible for developing, validating, and executing integrated media strategies and measurement frameworks that align with client business objectives. Working under the guidance of their direct manager and in collaboration with cross-functional teams, this role ensures media strategies are translated into effective tactical plans (fully integrated media plans) and executed successfully across traditional, digital, and emerging channels. All recommendations, whether documented or implemented, must be well-justified with clear reasoning and supported by data and insights.
Once provided with project parameters, objectives, and budgets, the Integrated Media Manager will work independently, as well as part of a cross functional team, to develop comprehensive recommendations and articulate their rationale. The full media plan will be executed efficiently, and client investments deliver measurable results.
In addition to strategic planning responsibilities, this role provides guidance and oversight during activation to ensure media plans are implemented accurately, optimized effectively, and aligned with the intended strategy.
Additionally, this role focuses on driving business improvement by effectively meeting individual and departmental objectives within specified timelines.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Collaborate with Activation Specialist teams (Spot/traditional, Performance and vendor teams) to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
- Develop strategic frameworks that guide campaign flighting, channel roles, and investment prioritization.
Vendor & Campaign Management:
- Support the development of RFPs, vendor evaluations, and proposal reviews to ensure media opportunities align with campaign objectives and performance goals.
- Provide strategic input into vendor negotiations, added value opportunities, and partner selection to maximize media investment.
- Ensure media activation aligns with defined measurement strategies, KPIs, and optimization frameworks.
- Collaborate with Activation Specialty and vendor teams to monitor campaign launches, pacing, and delivery to ensure accurate implementation of the approved plan.
- Identify optimization opportunities during campaign execution and work with Activation specialty teams to adjust tactics as needed to improve performance.
- Maintain awareness of vendor capabilities, platform innovations, and emerging opportunities that can enhance campaign performance.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Integrated Planner will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research
- 1-2 years of experience in media planning, preferably with exposure to both traditional and digital channels. Publisher/vendor, or communications discipline (digital, content) may apply.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Associate Media Director, New Business
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Associate Media Director of New Business will be a key member of our leadership team, playing a pivotal role in new business and strategic planning. With extensive expertise in integrated media planning and a deep background in research and insights, they will drive creative opportunities to expand and enhance our agency's growth. This role is crucial in managing a fast-paced new business pipeline, helping to shape the future of our agency’s growth while expanding our strategic capabilities.
As a key lead across the growth team, they will provide strategic support and ownership to new business pitch process, providing rich research and insights leveraging our deep tool stack. This role will have a strong understanding of advanced measurement and the ability to structure measurement strategies. They will also provide fractional support for our current accounts to help inform and drive stronger strategies that lead to client retention.
Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
New Business: 90% of time
- Will be a primary or secondary strategy lead for all new business and growth opportunities.
- Develop strategic procedures and frameworks that allow for us to move in a fast-paced environment to address incoming RFPs and delivery high-level work to support our growth pipeline.
- Utilization of advanced research tools to develop insights and uncover opportunities that outline market, industry, competitive and media trends.
- Identify current gaps in research to incite future actions and project what will bring significant value to our agency and clients.
- Develop decks that are customized to each project with a high-level of storytelling that are built on strategic pillars and principles.
- Support the agency in the use of advanced measurement tools and methodologies to ensure we level up client media effectiveness.
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Foster a space for communication within the team by establishing strong connections and implementing feedback loops to enhance training and education.
Integrated Media Planning and Strategy Development: 10% of time
- Support our current Integrate planning team on research, strategy and channel planning.
- Ensure media strategies are aligned with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Develop content and support agency POVs/Case studies that drive our strategic view on media.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 7-10 years in strategic planning, along with research and insights expertise. (New Business experience is highly preferred)
- 7-10 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to a fully developed integrated media team and providing oversight on project development, deliverables and adhering to timelines.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Vivvix, MarketMate, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Associate Media Director, Integrated Media Planning
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Associate Media Director of Integrated Media will be an extension of our leadership team across the Integrated Media group, bringing a higher level of strategic expertise across both traditional and digital media channels and senior support and experience for activation and buying processes. This individual will help oversee and provide guidance to how we refine our media planning products, utilizing advanced tools and strategic principles. They will be proficient in the establishment of strategy both from a media perspective into channel strategies that drive effectiveness in go-to-market media plans. They will be advanced in measurement techniques to ensure we are developing structure strategies that align with client business goals. They will also have oversight and experience in activation tools and functions.
This position requires a proactive approach to substantiating work both in documentation and in practice, ensuring that all media strategies and execution plans are well-founded and effectively communicated based on the established project parameters, goals, and budgets, providing clear justifications for your decisions. Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Oversee the development of integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- The development of strategic and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Provide support into the evolution of our tools and products to enhance our planning and strategy capabilities.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from clients.
Vendor Relationships & Negations:
- Develop and maintain key vendor relationships, forming partnerships and seeking innovative approaches/opportunities.
- Develop vendor POVs on various opportunities, technologies and solutions for submission to the teams and agency groups.
- Guide RFI/RFP efforts with new and existing vendors, gather and synthesizing proposals, plans and rates with teams.
- Manage, mentor, and motivate activation strategy team members to encourage professional development while providing guidance.
- Proactively and collaboratively work with Performance and Spot Activation teams to manage, plan and execute campaigns, and bring forward new ideas to expand on media opportunities.
- Provide negotiation guidance and tactics to activation strategists.
- Oversee media agreements and contracts with outside media vendors.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Bionic, Media Tools, Media Ocean, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes
- 5 - 7 years in planning & executional roles for media, publisher/vendor, or communications discipline (digital, content)
- 5- 7 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Associate Media Director, Integrated Media Planning
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Associate Media Director of Integrated Media will be an extension of our leadership team across the Integrated Media group, bringing a higher level of strategic expertise across both traditional and digital media channels and senior support and experience for activation and buying processes. This individual will help oversee and provide guidance to how we refine our media planning products, utilizing advanced tools and strategic principles. They will be proficient in the establishment of strategy both from a media perspective into channel strategies that drive effectiveness in go-to-market media plans. They will be advanced in measurement techniques to ensure we are developing structure strategies that align with client business goals. They will also have oversight and experience in activation tools and functions.
This position requires a proactive approach to substantiating work both in documentation and in practice, ensuring that all media strategies and execution plans are well-founded and effectively communicated based on the established project parameters, goals, and budgets, providing clear justifications for your decisions. Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Oversee the development of integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- The development of strategic and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Provide support into the evolution of our tools and products to enhance our planning and strategy capabilities.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from clients.
Vendor Relationships & Negations:
- Develop and maintain key vendor relationships, forming partnerships and seeking innovative approaches/opportunities.
- Develop vendor POVs on various opportunities, technologies and solutions for submission to the teams and agency groups.
- Guide RFI/RFP efforts with new and existing vendors, gather and synthesizing proposals, plans and rates with teams.
- Manage, mentor, and motivate activation strategy team members to encourage professional development while providing guidance.
- Proactively and collaboratively work with Performance and Spot Activation teams to manage, plan and execute campaigns, and bring forward new ideas to expand on media opportunities.
- Provide negotiation guidance and tactics to activation strategists.
- Oversee media agreements and contracts with outside media vendors.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Bionic, Media Tools, Media Ocean, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes
- 5 - 7 years in planning & executional roles for media, publisher/vendor, or communications discipline (digital, content)
- 5- 7 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Associate Media Director, Integrated Media Planning
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Associate Media Director of Integrated Media will be an extension of our leadership team across the Integrated Media group, bringing a higher level of strategic expertise across both traditional and digital media channels and senior support and experience for activation and buying processes. This individual will help oversee and provide guidance to how we refine our media planning products, utilizing advanced tools and strategic principles. They will be proficient in the establishment of strategy both from a media perspective into channel strategies that drive effectiveness in go-to-market media plans. They will be advanced in measurement techniques to ensure we are developing structure strategies that align with client business goals. They will also have oversight and experience in activation tools and functions.
This position requires a proactive approach to substantiating work both in documentation and in practice, ensuring that all media strategies and execution plans are well-founded and effectively communicated based on the established project parameters, goals, and budgets, providing clear justifications for your decisions. Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
- Oversee the development of integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- The development of strategic and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
Research and Insights:
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Provide support into the evolution of our tools and products to enhance our planning and strategy capabilities.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
Measurement and Reporting:
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
Client Relationship:
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from clients.
Vendor Relationships & Negations:
- Develop and maintain key vendor relationships, forming partnerships and seeking innovative approaches/opportunities.
- Develop vendor POVs on various opportunities, technologies and solutions for submission to the teams and agency groups.
- Guide RFI/RFP efforts with new and existing vendors, gather and synthesizing proposals, plans and rates with teams.
- Manage, mentor, and motivate activation strategy team members to encourage professional development while providing guidance.
- Proactively and collaboratively work with Performance and Spot Activation teams to manage, plan and execute campaigns, and bring forward new ideas to expand on media opportunities.
- Provide negotiation guidance and tactics to activation strategists.
- Oversee media agreements and contracts with outside media vendors.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Bionic, Media Tools, Media Ocean, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes
- 5 - 7 years in planning & executional roles for media, publisher/vendor, or communications discipline (digital, content)
- 5- 7 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media
Associate Media Director, New Business
Share this job
Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Associate Media Director of New Business will be a key member of our leadership team, playing a pivotal role in new business and strategic planning. With extensive expertise in integrated media planning and a deep background in research and insights, they will drive creative opportunities to expand and enhance our agency's growth. This role is crucial in managing a fast-paced new business pipeline, helping to shape the future of our agency’s growth while expanding our strategic capabilities.
As a key lead across the growth team, they will provide strategic support and ownership to new business pitch process, providing rich research and insights leveraging our deep tool stack. This role will have a strong understanding of advanced measurement and the ability to structure measurement strategies. They will also provide fractional support for our current accounts to help inform and drive stronger strategies that lead to client retention.
Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
New Business: 90% of time
- Will be a primary or secondary strategy lead for all new business and growth opportunities.
- Develop strategic procedures and frameworks that allow for us to move in a fast-paced environment to address incoming RFPs and delivery high-level work to support our growth pipeline.
- Utilization of advanced research tools to develop insights and uncover opportunities that outline market, industry, competitive and media trends.
- Identify current gaps in research to incite future actions and project what will bring significant value to our agency and clients.
- Develop decks that are customized to each project with a high-level of storytelling that are built on strategic pillars and principles.
- Support the agency in the use of advanced measurement tools and methodologies to ensure we level up client media effectiveness.
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Foster a space for communication within the team by establishing strong connections and implementing feedback loops to enhance training and education.
Integrated Media Planning and Strategy Development: 10% of time
- Support our current Integrate planning team on research, strategy and channel planning.
- Ensure media strategies are aligned with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Develop content and support agency POVs/Case studies that drive our strategic view on media.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- 7-10 years in strategic planning, along with research and insights expertise. (New Business experience is highly preferred)
- 7-10 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
- Experience delegating assignments to a fully developed integrated media team and providing oversight on project development, deliverables and adhering to timelines.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research to identify trends and make data-driven decisions.
- Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Vivvix, MarketMate, etc.)
- Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
- Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
- Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.
Education
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
California Residents - Please review our Privacy Notice here.
Ready to apply?
Apply to True Media