ABOUT THE TEAM: 

Our CRM Acquisition team is responsible for driving customer growth through targeted campaigns, data-driven strategies, and personalised communication. As we operate across diverse markets, team collaboration often spans multiple countries and cultures.

WHAT WE ARE LOOKING FOR:

We’re looking for a detail oriented, curious, explorative, commercially focused CRM Manager looking for their next step - someone that will take on and help us expand rapidly growing markets at Tide. You will play a key role in building targeted communications across digital channels to attract, convert, and onboard new users, leveraging data and automation to drive performance. Candidates must be able to communicate effectively in English, both verbally and in writing.

As a CRM Manager you’ll be: 

• You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love.
• You’ll own the applicant's journey, as well as the campaign strategy and planning process and deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture new applicants to join Tide. 
• Plan and execute CRM campaigns aimed at customer acquisition across email, SMS, push notifications, and in-app messaging.
• Work with analytics and data teams to identify high-conversion segments and personalise communication journeys.
• Use marketing automation platforms (e.g., Salesforce, Braze, Iterable) to build and optimize customer journeys.
• Continuously A/B test messaging, design, and CTAs to improve campaign effectiveness.
• Report on CRM campaign performance and acquisition KPIs, providing insights for optimization.
• Stay up to date on CRM and customer acquisition trends, tools, and best practices.
• Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance.
• Work closely with the rest of the Acquisition Marketing team as well as a number of other cross-business stakeholders.
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities.

What makes you a great fit:

• Fluency in English is essential for this role.
• You have c.5-7 yrs of expertise in end-to-end CRM marketing management .
• You’ve developed and delivered CRM programmes, demonstrating proven results against targets.
• You’ve got a great hands on skill set for automation, personalisation across multiple platforms. 
• You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, salesforce and an understanding of HTML and CSS.
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights.
• You have experience in segmentation and targeting.
• You have excellent communication skills – you can build campaigns and relationships,  coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.
• You are well organised with a passion for speed and efficiency. 
• You love to take the initiative and are comfortable taking measured risks. 
• You love a big challenge - especially for your targets. 
• You use data and evidence above your opinion. 
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
• You have A/B and MVT testing experience.
• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker) .
• You have the ability to handle multiple projects and adapt to changing priorities.
• You are hands-on, delivery oriented, and results-driven, with a pragmatic implementation style.
• You may have worked in Financial Services, start-ups, finance services or tech space.
• You have a curious nature, good organizational skills and impeccable attention to detail.

WHAT YOU’LL GET IN RETURN: 

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform 
• Fully covered Multisports card
• Food vouchers 
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Sabbatical Leave
• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

ABOUT THE TEAM: 

Our CRM Acquisition team is responsible for driving customer growth through targeted campaigns, data-driven strategies, and personalised communication. As we operate across diverse markets, team collaboration often spans multiple countries and cultures.

WHAT WE ARE LOOKING FOR:

We’re looking for a detail oriented, curious, explorative, commercially focused CRM Manager looking for their next step - someone that will take on and help us expand rapidly growing markets at Tide. You will play a key role in building targeted communications across digital channels to attract, convert, and onboard new users, leveraging data and automation to drive performance. Candidates must be able to communicate effectively in English, both verbally and in writing.

As a CRM Manager you’ll be: 

• You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love.
• You’ll own the applicant's journey, as well as the campaign strategy and planning process and deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture new applicants to join Tide. 
• Plan and execute CRM campaigns aimed at customer acquisition across email, SMS, push notifications, and in-app messaging.
• Work with analytics and data teams to identify high-conversion segments and personalise communication journeys.
• Use marketing automation platforms (e.g., Salesforce, Braze, Iterable) to build and optimize customer journeys.
• Continuously A/B test messaging, design, and CTAs to improve campaign effectiveness.
• Report on CRM campaign performance and acquisition KPIs, providing insights for optimization.
• Stay up to date on CRM and customer acquisition trends, tools, and best practices.
• Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance.
• Work closely with the rest of the Acquisition Marketing team as well as a number of other cross-business stakeholders.
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities.

What makes you a great fit:

• Fluency in English is essential for this role.
• You have c.5-7 yrs of expertise in end-to-end CRM marketing management .
• You’ve developed and delivered CRM programmes, demonstrating proven results against targets.
• You’ve got a great hands on skill set for automation, personalisation across multiple platforms. 
• You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, salesforce and an understanding of HTML and CSS.
• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights.
• You have experience in segmentation and targeting.
• You have excellent communication skills – you can build campaigns and relationships,  coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.
• You are well organised with a passion for speed and efficiency. 
• You love to take the initiative and are comfortable taking measured risks. 
• You love a big challenge - especially for your targets. 
• You use data and evidence above your opinion. 
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
• You have A/B and MVT testing experience.
• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker) .
• You have the ability to handle multiple projects and adapt to changing priorities.
• You are hands-on, delivery oriented, and results-driven, with a pragmatic implementation style.
• You may have worked in Financial Services, start-ups, finance services or tech space.
• You have a curious nature, good organizational skills and impeccable attention to detail.

WHAT YOU’LL GET IN RETURN: 

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Personal L&D budget
• Mental wellbeing platform 
• WFH equipment allowance
• Sabbatical Leave
• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

ABOUT THE TEAM: 

This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

WHAT WE ARE LOOKING FOR: 

We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.

You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.

As CRM Manager – Subscriptions, you will:

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets.
• Provide strategic guidance to senior CRM team members on best practices and emerging trends.
• Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment.
• Use advanced data analytics to refine segmentation and personalise member communications.
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value.
• Apply predictive modelling and behavioural analytics to proactively reduce churn.
• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals.
• Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue.
• Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy.

What Makes You a Great Fit

• 3+ years of CRM experience, ideally within subscription-based businesses
• Experience with subscription billing systems and customer databases
• Strong background in CRM analytics, segmentation, and predictive modelling
• Deep knowledge of CRM and marketing automation technologies
• Strong project management and strategic thinking skills
• Excellent spoken and written English
• Strong stakeholder management and communication skills
• Experience with tools such as Iterable, Salesforce, GSuite, and Jira
• A proactive problem-solver who thrives in dynamic environments

WHAT YOU’LL GET IN RETURN: 

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Personal L&D budget
• Mental wellbeing platform 
• WFH equipment allowance
• Sabbatical Leave
• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

ABOUT THE TEAM: 

This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

WHAT WE ARE LOOKING FOR: 

We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.

You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.

As CRM Manager – Subscriptions, you will:

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets.
• Provide strategic guidance to senior CRM team members on best practices and emerging trends.
• Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment.
• Use advanced data analytics to refine segmentation and personalise member communications.
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value.
• Apply predictive modelling and behavioural analytics to proactively reduce churn.
• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals.
• Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue.
• Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy.

What Makes You a Great Fit

• 3+ years of CRM experience, ideally within subscription-based businesses
• Experience with subscription billing systems and customer databases
• Strong background in CRM analytics, segmentation, and predictive modelling
• Deep knowledge of CRM and marketing automation technologies
• Strong project management and strategic thinking skills
• Excellent spoken and written English
• Strong stakeholder management and communication skills
• Experience with tools such as Iterable, Salesforce, GSuite, and Jira
• A proactive problem-solver who thrives in dynamic environments

WHAT YOU’LL GET IN RETURN: 

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform 
• Fully covered Multisports card
• Food vouchers 
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Sabbatical Leave
• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

ABOUT THE ROLE: 

As our CRM Manager for Wealth, you’ll take an established programme (with lots of new features coming through) and drive it to even greater heights through optimisation, personalisation and automation.

You’ll own the campaign delivery, planning process to enable delivery of a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture our members’ investment portfolio.

You’ll have an established track record for testing and growing  KPIs.  We are a highly capable team who believe passionately in the problem we are solving, collaborating closely with direct feedback, and encouraging action over deliberation.

Some of the things you’ll be doing: 

• Mapping the campaign strategy across multiple Tide Payment products.
• Monitoring, reporting and presenting on Tide Wealth kpis and campaign performance to THE Dept and immediate stakeholders. 
• Building, executing and optimising campaign workflows.  
• Define a full testing and personalisation roadmap for your area that’s aligned with the product team. 
• Support wider team forecasting.
• Manage stakeholder relationships across the product team to ensure a fully aligned roadplan. 

WHAT WE ARE LOOKING FOR: 

• You have a passion for marketing in a scale-up environment, and have 3-5 yrs of relevant experience.
• You’ve got a great hands on skill set for automation, personalisation across multiple platforms.
• You’ve previously worked in a high performing team.
• You’ve have a proven track record utilising best practise targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value from a large customer base.
• You love data, and are happy to monitor, analyse and report on overall product performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives.
• You have strong communication skills – you can build campaigns and relationships,  coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.
• You are well organised with a passion for speed and efficiency.
• You love to take the initiative and are comfortable taking measured risks.
• You love a big challenge - especially for your targets.
• You use data and evidence above your opinion.
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
• You can pre-empt issues and minimise issues as well as clarifying ambiguity to enable your team to work effectively.
• You can place trust in others to deliver while maintaining being on point to ensure the detail is delivered for our members.
• Experience of Investments are beneficial but not essential.
• Experience using SalesForce Marketing Cloud platform is beneficial but not essential.
• Experience using the Looker reporting suite is beneficial but not essential.

WHAT YOU’LL GET IN RETURN:

• 25 days paid annual leave

• 3 paid days off for volunteering or L&D activities

• Extended maternity and paternity leave covered by the company

• Personal L&D budget 

• Mental well-being platform

• WFH equipment allowance

• Flexible working from home

• Sabbatical Leave

• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

ABOUT THE ROLE: 

As our CRM Manager for Wealth, you’ll take an established programme (with lots of new features coming through) and drive it to even greater heights through optimisation, personalisation and automation.

You’ll own the campaign delivery, planning process to enable delivery of a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture our members’ investment portfolio.

You’ll have an established track record for testing and growing  KPIs.  We are a highly capable team who believe passionately in the problem we are solving, collaborating closely with direct feedback, and encouraging action over deliberation.

Some of the things you’ll be doing: 

• Mapping the campaign strategy across multiple Tide Payment products.
• Monitoring, reporting and presenting on Tide Wealth kpis and campaign performance to THE Dept and immediate stakeholders. 
• Building, executing and optimising campaign workflows.  
• Define a full testing and personalisation roadmap for your area that’s aligned with the product team. 
• Support wider team forecasting.
• Manage stakeholder relationships across the product team to ensure a fully aligned roadplan. 

WHAT WE ARE LOOKING FOR: 

• You have a passion for marketing in a scale-up environment, and have 3-5 yrs of relevant experience.
• You’ve got a great hands on skill set for automation, personalisation across multiple platforms.
• You’ve previously worked in a high performing team.
• You’ve have a proven track record utilising best practise targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value from a large customer base.
• You love data, and are happy to monitor, analyse and report on overall product performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives.
• You have strong communication skills – you can build campaigns and relationships,  coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.
• You are well organised with a passion for speed and efficiency.
• You love to take the initiative and are comfortable taking measured risks.
• You love a big challenge - especially for your targets.
• You use data and evidence above your opinion.
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
• You can pre-empt issues and minimise issues as well as clarifying ambiguity to enable your team to work effectively.
• You can place trust in others to deliver while maintaining being on point to ensure the detail is delivered for our members.
• Experience of Investments are beneficial but not essential.
• Experience using SalesForce Marketing Cloud platform is beneficial but not essential.
• Experience using the Looker reporting suite is beneficial but not essential.

WHAT YOU’LL GET IN RETURN:

• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget 
• Additional health & dental insurance
• Mental well-being platform
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, and drinks in the office
• WFH equipment allowance
• Flexible working from home
• Sabbatical Leave
• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.