Your Opportunity

Scion is paving a path in student living, and the Regional Marketing Associate is a crucial team member responsible for driving traditional marketing efforts and lead generation strategy. This role focuses on developing and executing strategic marketing initiatives that enhance brand presence, support leasing performance, and align with business objectives within a designated region.

The Regional Marketing Associate reports to the Marketing Manager and collaborates closely with on-site teams, sales teams, and the digital marketing team to ensure an integrated approach. This positions focus will be traditional marketing efforts such as grassroots campaigns, on-campus promotions, housing fairs, partnerships, and event activations, while collaborating with our internal team members to ensure this aligns with our digital strategy.

This position will be based full-time out of our corporate headquarters in Chicago, IL.

Your Responsibilities

• Integrated Marketing Strategy & Execution
  
  • Develop and execute comprehensive annual marketing plans that integrate both digital and traditional marketing efforts to drive leads and leasing performance.
  • Align all marketing campaigns with business goals, sales messaging, and rate strategies to ensure consistent positioning across platforms.
  • Oversee both organic and paid lead generation channels, ensuring marketing spend is optimized, and performance is tracked effectively.
  • Support campaign planning, execution, and optimization across digital and on-site initiatives.
• Digital Marketing & Social Media
  
  • Manage and grow Scion’s organic social media presence across all major platforms (Instagram, Facebook, LinkedIn, TikTok).
  • Create, schedule, and post engaging content aligned with Scion’s brand voice and marketing goals to the Scion Social.
  • Assist in developing SEO-friendly website content, and marketing copy to improve search rankings and drive organic traffic.
  • Collaborate with digital agency on paid media, SEO, and analytics to ensure campaigns are fully integrated.
  • Track and analyze digital campaign metrics, providing insights and data-driven recommendations for optimization.
• Traditional Marketing & Lead Generation
  
  • Develop and implement grassroots marketing strategies, including housing fairs, on-campus activations, local partnerships, and event sponsorships.
  • Build relationships with local businesses, student organizations, and campus influencers to expand brand reach.
  • Provide on-site marketing support during key leasing periods, including new prospects event execution, promotional activities, and community engagement.
  • Ensure all traditional marketing efforts align with digital campaigns for a unified brand presence.
• Collaboration & Communication
  
  • Partner with sales and community teams to align marketing strategies with leasing goals and audience insights.
  • Conduct regular check-ins with site teams to assess campaign effectiveness, share best practices, and identify opportunities for improvement.
  • Work cross-functionally with creative and operations teams to ensure all marketing deliverables meet deadlines and standards
• Marketing Operations & Performance Tracking
  
  • Manage marketing administration tasks including creative requests, database updates, and campaign coordination · Track campaign performance through Click Up, Yield IQ, and other reporting tools
  • Continuously benchmark marketing performance and adjust strategies based on analytics and industry trend

The responsibilities listed above may not be all inclusive.

What We Require

• Bachelor’s degree preferred; 3–5 years of experience in marketing, preferably in real estate, property management, or a related field.
• Demonstrated experience in both digital and traditional marketing strategies.
• Strong analytical and project management skills, with the ability to balance creativity and data-driven decision-making.
• Proficiency in marketing analytics tools, CRM platforms, and social media scheduling software (SOCi, Click Up), social media platforms, Excel, PowerPoint, and Word.
• Experience developing high-quality content for digital and print channels.
• Excellent written and verbal communication skills.
• Ability to travel up to 30% for on-site support, events, and regional visits.

Operational Details

• Job location is based at Scion’s Chicago corporate headquarters.
• Working hours consist of standard daytime business hours.

Your Benefits

• Discretionary annual bonus
• Paid Time Off + Floating Holidays
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401k Matching
• Paid Maternal Leave
• Parental Leave
• Learning reimbursement opportunities

The Scion Group LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religion, creed, national origin, color, gender, sex, sexual orientation, gender identity or expression, age, physical or mental disability (as long as the employee/applicant is otherwise qualified for the job with or without a reasonable accommodation), genetic information, HIV/AIDS status, marital status, uniformed service, veteran status, pregnancy or other legally protected status or category under federal or state law. The Scion Group LLC complies with applicable state and local laws governing nondiscrimination in employment in all locations in which the Company has properties. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, training and other terms and conditions of employment. The Scion Group LLC is committed to the principles of equal employment opportunities.

 #werehiring #wearehiring 

Scion is paving a path in student living and we’re seeking a talented Brand Manager to join us in executing our vision. This position will focus on upholding the integrity and delivering the intent of Scions community brands.

The Brand Manager is a strategic leader that excels in a fast-paced, agile, corporate environment. This role demands principled thinking, well-honed people management skills, agility in brand and corporate copywriting and an unapologetic ferocity for upholding brand standards.        

Your Responsibilities

• Ensure Scion’s community brand standards are consistently applied through regular audits and evaluations across digital and physical spaces.
• Identify brand inconsistencies, escalate as needed, and collaborate cross-departmentally to improve the resident experience.
• Contribute expertise to departmental initiatives and collaborate across departments to integrate Scion’s brand strategy into all business areas.
• Provide tools and resources to support team members' compliance with brand standards across digital and physical spaces.
• Lead strategy of annual campaigns, collaborating with Marketing to ensure alignment with lead goals, marketing strategy, and overarching sales goals.
• Oversee execution of promotional online stores for all brands, ensuring brand standards are upheld and budget is aligned with established benchmarks.
• Manage the daily creative workflow to ensure alignment with Scion’s community corporate brand strategy.
• Connect reputation data to resident data, providing insights to the broader organization through regular KPI reporting.
• Manage reputation activities, including responding to customer reviews and maintaining Scion’s communities’ presence on Google, Yelp, and social media.
• Oversee reputation management workflow to maintain review response rates at established benchmarks.
• Develop resources to support review campaigns in collaboration with partner departments.
• Support the execution of company brand rollouts, including scheduling, budgeting, communication, training, and logistics.
• Plan, allocate, and reconcile budgeted funds for brand rollout projects.
• Travel to communities as needed to deliver brand training and conduct in-person audits.

The responsibilities listed above may not be all inclusive.

What We Require

• Bachelor’s degree in Marketing, Communications, and/or relevant field of study or experience.
• Minimum 2 years of leadership experience and 3 years of brand, marketing or communication experience.
• Demonstrated strong organizational and problem-solving skills; Attentive to detail.
• Highly developed interpersonal, written and verbal communication skills.
• Manages multiple projects and meets goals and deadlines timely and consistently; Requires minimal guidance to accomplish general tasks.
• Works well independently, as a member of various teams and with all levels of management.
• Versatile, flexible, and thrives in an environment where there are constantly changing priorities.
• Adept at building customer relationships
• Proficiency with Microsoft Office suite; ClickUp and Entrata is a plus.
• Commitment to excellence and high standards.
• Values and fosters a sensitive and supportive approach to a diverse working and living environment.

Operational Details

• Job location is based at Scion’s Chicago corporate headquarters.
• Working hours consist of standard daytime business hours.
• Willing and able to travel up to 30%, paid by the company.

The Scion Group LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religion, creed, national origin, color, gender, sex, sexual orientation, gender identity or expression, age, physical or mental disability (as long as the employee/applicant is otherwise qualified for the job with or without a reasonable accommodation), genetic information, HIV/AIDS status, marital status, uniformed service, veteran status, pregnancy or other legally protected status or category under federal or state law. The Scion Group LLC complies with applicable state and local laws governing nondiscrimination in employment in all locations in which the Company has properties. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, training and other terms and conditions of employment. The Scion Group LLC is committed to the principles of equal employment opportunities.

 #wearehiring #werehiring