About Selkirk Sport
At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.
We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.
Position Overview
Selkirk Sport is looking for a detail-oriented Email Marketing Coordinator to execute and optimize our high-growth email and SMS marketing programs. In this role, you will be the engine behind our lifecycle and promotional campaigns, ensuring every message is mobile-optimized, perfectly segmented, and aligned with our brand initiatives.
Reporting to the Lifecycle & Retention Marketing Manager, you will have direct authority over campaign builds, A/B testing, and list segmentation to drive measurable customer engagement and revenue.
Key Responsibilities
Campaign Execution & Lifecycle Management
-
End-to-End Deployment: Build and execute high-impact email and SMS campaigns focused on conversions and brand loyalty.
-
Automated Flows: Develop and refine sophisticated lifecycle sequences, including welcome series, post-purchase follow-ups, win-back, and replenishment flows.
-
Audience Segmentation: Execute precise customer list segmentation to deliver highly personalized and targeted messaging.
-
Operational Alignment: Coordinate with product launch timelines to ensure all messaging is synchronized with brand initiatives.
Performance Optimization & Analysis
-
Testing & Growth: Conduct rigorous A/B testing on subject lines, creative assets, and CTAs to identify performance-winning strategies.
-
Reporting: Monitor and report on key KPIs—including engagement, deliverability, and revenue—using Google Analytics, Looker Studio, and ESP-native tools.
-
Compliance: Maintain absolute adherence to CAN-SPAM, GDPR, and deliverability best practices.
Strategic Collaboration
-
Creative Partnership: Partner with Creative and Content teams to produce visually engaging, mobile-first communications.
-
Data Integration: Work with the Analytics and Paid Media teams to utilize Customer Data Platforms (CDPs) for enhanced targeting and cross-channel consistency.
What You Bring
-
Experience: 2+ years of hands-on experience in email marketing, lifecycle marketing, or marketing automation.
-
Platform Expertise: Proficiency with advanced marketing automation tools (e.g., Maestra, Bloomreach, or Klaviyo).
-
Analytical Skills: The ability to interpret performance data and apply those insights to retention and personalization strategies.
-
Technical Knowledge: A strong understanding of SMS marketing, A/B testing methodologies, and deliverability fundamentals.
-
Communication: Exceptional attention to detail and professional communication skills suitable for a fast-paced, remote environment.
Preferred Qualifications
-
Experience in the e-commerce, consumer products, or sporting goods industry.
-
Familiarity with Customer Data Platforms (CDPs) and Google Analytics/Looker Studio.
Success Signals
You will be successful in this role if:
-
Automated lifecycle flows are consistently optimized for higher engagement and conversion.
-
Promotional campaigns are deployed with zero errors and high accuracy in segmentation.
-
You proactively identify improvements in customer retention through data-driven insights.
The Details
- Compensation: $60,000 - $70,000 annually
- Location: Fully remote
Why Selkirk Sport? Pickleball is the fastest-growing sport in the world, and Selkirk is leading the charge. Joining our team means more than just managing emails—it means being part of a high-energy brand that is defining a new era of sports culture. If you’re ready to bring your technical expertise to a fast-paced, remote-first team that values innovation and high-performance, we want to hear from you. Let’s build the future of pickleball together.
Selkirk is an equal opportunity employer. If you require a reasonable accommodation to complete the application or participate in the interview process, please reach out to hr@selkirk.com.
