ROLE:  MEDIA SUPERVISOR 

TEAM: MEDIA 

LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW  

Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer's online and offline experiences through data, media, and the memorable moments that drive brand transactions. 

ROLE OVERVIEW  

The Media Supervisor is a data driven, insights led media strategist and platform expert with hands on analytics reporting and management experience. The best candidate for this role would be a natural collaborator, with strong presentation, organizational and strategic thinking skills.  They have a strong comprehension of the media landscape and a proactive nature combined with a high level of attention to detail.  The Media Supervisor is on top of current and emerging trends in the world of digital media and ideally the CPG & Sports betting industries, as this role will be working primarily in this exciting space.  

The Media Supervisor will serve as a primary, daily point of client contact pertaining to media, including but not limited to Paid Social, Video, OOH, TV and Content. The role will require the right candidate to be highly proficient in media planning, implementation, reporting and analysis. This includes understanding online user journey optimizations, a very solid understanding of Google Analytics and online tracking and measurement. The successful candidate will need to develop strong trust-based relationships with both the client and agency team members.  

CORE RESPONSIBILITIES  

• Working directly with the Media Director, supporting planning and leading implementation, optimization & reporting for all key clients
• Supporting the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief
• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution
• Review & QA in platform setup across multiple platforms and campaign types
• Ensure campaigns are properly setup against KPI's, targeted properly and using the correct budget 
• Oversee the work of junior team members, supporting in the management of workload and prioritization across multiple clients & campaigns 
• Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current
• Ensure that all media plans adhere to the agency's values, philosophies, and processes
• Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients
• Develop reporting process for each client alongside the media director & ensure timely delivery reports based on the aligned on process
• Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required
• Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and KPIs
• Inform leadership of potential challenges and opportunities as it relates to client and/or people management
• Influence decision making by encouraging appropriate strategies and benefits of offerings to clients  
• Participate in additional agency/team projects and new business presentations as required  

EXPERIENCE & SKILLS  

• Minimum 3-4 years working at a media agency, in a senior media planner or digital strategy role
• Bachelor's degree or Diploma in Marketing, Communication or Advertising required  
• Prior hands-on experience in Google Analytics, Search Console, paid social business manager accounts & Google Ad accounts (essential)  
• Demonstrated creative and innovative thinker, who doesn’t mind rolling up their sleeves and getting the job done  
• Strong presentation skills
• Excellent communication skills (both written and verbal)
• High attention to detail  
• Prior hands-on experience with Google Data Studio / dashboard visualisation tools (essential)  
• Traditional media experience creating omni channel amplification strategies (desired)  
• Hands on management - planning, implementing, optimising & reporting for Fortune 50 brands  
• Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form  
• Knowledge in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video  
• Experience with e-commerce platforms such as Shopify, Magento, Big Commerce are an asset  
• Working knowledge of basic HTML, CMS Platforms such as WordPress are an asset  

SALT’S VALUES 

• Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.     
• Do What's Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.    
• Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive. 
• Make things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do. 
• Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better. 

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.    

The anticipated annual base salary range for this position is $85,000–$95,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT/The Kitchen’s total rewards program. 

Craft & Commerce (C&C) is an integrated media agency that connects growth science, media strategy, and modern measurement to help our partners create greater marketing impact and grow with confidence.

C&C is purpose-built to bring a marketer’s mentality to today’s dynamic media landscape. The result is an expert, senior-level team that approaches media not as an agency, but as a business stakeholder committed to one thing: helping our partners outshine the competition through smarter, more agile planning and buying. Our secret sauce is the marriage of marketing effectiveness science and business impact measurement, together guiding us in balancing brand and performance, and translating data into actionable media strategies and hands-on campaign management.

We are seeking an experienced Retail Media Search Specialist to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise in Walmart Connect, Roundel Media Studio and Amazon Ads sponsored product and sponsored brand advertising, along with deep knowledge of keyword strategy, campaign pacing, and reporting. A Skai Certification is required, demonstrating advanced skills in retail search management and optimization. 

And—at C&C—we treasure a candid, ask-the-right-questions, get-it-done attitude that’s at the heart of our fast-moving and collaborative team culture. We’re a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a place that makes you happy. 

Responsibilities

Strategic Planning & Activation

• Develop retail media and growth plans tied to client goals and category trends.
• Build media and operational tactics based on those plans, launching campaigns across Walmart, Target, and Amazon.

Campaign Execution & Optimization

• Lead hands-on campaign management: daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements.
• Use consumer behavior data and top-of-search tactics to refine paid search strategies.

Reporting & Insights Delivery

• Deliver regular performance reporting—monthly, quarterly, and mid-year—highlighting key business trends and category influences.
• Distill insights from data using Excel or Google Sheets to craft optimization recommendations for e-commerce outcomes.
• Monitor marketplace events (e.g. holiday trends, category promotions) and track their impact on campaign performance.

Client Engagement & Coordination

• Present campaign trends and strategy to clients; participate in calls and internal alignment meetings.
• Maintain clear project prioritization and ensure all deliverables are coordinated and on-time.
• Collaborate with cross-functional partners (analytics, creative, account management) to sync search efforts with broader media strategy.

Requirements

• 3+ years of direct experience managing paid search campaigns for Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands).
• Skai Certification is required.
• Proficient in Excel/Google Sheets—able to analyze large datasets, identify trends, and present findings.
• Strong communication skills with proven ability to simplify insights for clients and internal stakeholders.
• Organized multitasker—capable of prioritizing and managing workflows across multiple campaigns.
• Bachelor’s degree in Marketing, Business, Advertising, or related field preferred.

Craft & Commerce (C&C) is an integrated media agency that connects growth science, media strategy, and modern measurement to help our partners create greater marketing impact and grow with confidence.

C&C is purpose-built to bring a marketer’s mentality to today’s dynamic media landscape. The result is an expert, senior-level team that approaches media not as an agency, but as a business stakeholder committed to one thing: helping our partners outshine the competition through smarter, more agile planning and buying. Our secret sauce is the marriage of marketing effectiveness science and business impact measurement, together guiding us in balancing brand and performance, and translating data into actionable media strategies and hands-on campaign management.

We are hiring an Associate, Media Strategy to support several key media channels  for one of our largest accounts. This is a role responsible for developing media strategies & campaign plans and supporting projects across multiple stakeholders. The Associate, Media Strategy will also be responsible for pulling reports, internal project management/timelines and ensuring day to day meetings run smoothly.

Reporting to the Media Strategy Manager, the Associate, Media Strategy will ensure partner satisfaction via the stewardship of media strategy, campaign planning, vendor management, and communications between internal & external teams. Ideal candidates have experience in brand or retail media, and can act as a liaison, translator and champion between our client partners and vendors. Past experience in consumer brands is a plus, especially with emerging brands. They’ll partner closely with our client’s teams, platform reps, analysts, and media execution specialists to ensure we bring clarity, consistency, and strategic insight to every campaign in the planning, execution, and reporting stages. 

At C&C we treasure a candid, ask-the-right-questions, get-it-done attitude that’s at the heart of our fast-moving and collaborative team culture. We’re a flexible, balanced, self-driven, and independent workplace. The right candidate will have high agency, strong self-motivation, and excellent time management skills. They’ll join us remotely from a place that makes them happy. 

Responsibilities

• Assists with multiple concurrent projects and campaigns, ranging from smaller tactical assignments to activating complex, integrated campaigns.

• Coordinates, activates and communicates relevant project information to the Media Ops team to ensure that the outcome addresses the partner’s business requirements.

• Supports projects by managing timelines, sharing campaign reporting, and working collaboratively to meet partner deliverables.

• Assists in proofing and compiling materials for internal and partner meetings.

• Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way.

• Facilitates workflows, deadlines, and deliverables among C&C team and vendors.

• Maintain budget tracking documentation for multiple campaigns or initiatives

• Support media finance processes by pulling actuals for prior month or quarter and consolidating planned totals for future months 

• Assist in RFP process by drafting and sending RFPs, reviewing responses and summarizing plans for clients 

• Manages projects with grace and humility, ensuring all stays on point, on budget, and on time.

• Consistently surfaces opportunities to add value to partners beyond immediate deliverables.

Requirements

• 1-2 years of experience in media planning or strategy, performance marketing, or media buying. 

• Proven experience working on a complex or enterprise client 

• Prior experience in part of the retail media ecosystem, Walmart (WMC & Scintilla), Sam’s Club (MAP), Target (Roundel), Albertsons, Programmatic (TTD, StackAdapt), Social (Meta, TikTok), Google or Amazon. Additional retailers, traditional media experience, and eComm understanding are a plus.

• Understanding of media planning fundamentals. Prior experience with third party planning tools (GWI, Nielsen, Comscore, Resonate) a plus.

• Familiarity with media measurement approaches such as Marketing Mix Modeling, Multi-Touch Attribution, brand lift studies, or incrementality testing.

• Proven track record sending RFPs to media vendors to develop holistic media plans, based on an overarching client strategy. 

• Experience working with both self service and managed service media campaigns. 

• Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights.

• Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders.

• Exceptional project management skills and attention to detail, experience working with project management software (Asana, Monday.com, Trello).

• Experience leveraging AI tools (ChatGPT, Claude, Gemini, Perplexity) to enhance productivity and data insight clarity. 

• Adept at building strong relationships with internal teams, clients and other partners.

• Bachelor’s degree in Marketing, Business, Finance, or a quantitative/analytical field (e.g. Economics, Statistics, Data Science, STEM); an advanced degree is a plus.