SALT XC
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POSITION DESCRIPTION
ROLE: ASSOCIATE DIRECTOR, SPONSORSHIP
TEAM: SPONSORSHIP
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW
Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.
Our mission is to “Earn the World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.
We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.
ROLE OVERVIEW
As an Associate Director, Sponsorship, you are a leader who helps translate sponsorship strategy into clear recommendations, strong client relationships, and high-quality output across Salt’s sports and entertainment focused business.
You will partner with Senior Directors, Managers, and cross-functional teams to lead sponsorship work across the full lifecycle, from evaluation and strategic development through recommendation and execution. You bring strong judgment, commercial thinking, and client-ready storytelling to the work, while helping guide teams and accounts with a high degree of independence.
In this role, you will lead day-to-day client business, shape recommendations using data and market context, and direct teams to deliver smart, polished work with clarity and confidence. Your leadership will help bring structure to complexity, strengthen client trust, and create meaningful leverage for senior leadership.
You are also curious about new tools and ways of working, including how AI can be applied thoughtfully to improve the quality, speed, and effectiveness of strategy, analysis, and presentation development.
CORE RESPONSIBILITIES
Client Leadership & Partnership Management
- Lead day-to-day client business across assigned sponsorship accounts and workstreams with a high degree of independence
- Build trusted relationships with clients, internal teams, agency partners, and external stakeholders through strong communication, sound judgment, and consistent delivery
- Develop a strong understanding of client sponsorship goals, business priorities, and brand positioning
- Lead meetings, manage follow-ups, and create clarity around priorities, timelines, and next steps
- Bring thoughtful counsel and clear recommendations to clients, while helping create momentum and confidence across the business
Sponsorship Strategy & Portfolio Planning
- Develop sponsorship strategies, recommendations, and points of view aligned to client objectives
- Translate business goals, market context, audience insights, and partnership opportunities into actionable plans
- Support annual planning, opportunity prioritization, partnership reviews, and broader portfolio thinking
- Help ensure recommendations balance commercial rigor with cultural relevance and practical execution
- Contribute to the ongoing development of Salt’s sponsorship approaches, tools, and ways of working
Measurement, Valuation & Analytical Thinking
- Apply sponsorship measurement and valuation thinking independently across client work, including property and asset evaluation
- Derive insights and considerations from available data, comparing against client priorities and market realities
- Identify where additional information or analysis is needed to strengthen recommendations
- Participate in and help lead client and stakeholder discussions related to sponsorship value, effectiveness, and opportunity
- Use data, analysis, and judgment to shape recommendations that are clear, defensible, and commercially credible
Partnership Structuring, Negotiation & Rights Management
- Support sponsorship evaluation, negotiation strategy, asset review, and partnership planning across the full lifecycle of the work
- Translate partnership rights, assets, and contractual realities into clear business implications and recommendations
- Help structure partnership value in a way that is actionable, practical, and easy for clients to understand
- Identify gaps, inefficiencies, and missed value within partnership structures and help shape stronger solutions
- Bring a thoughtful understanding of how rights, entitlements, and activation realities affect overall value
Strategic Storytelling & Recommendation Development
- Lead the creation of strong, client-ready presentations from outline through final delivery
- Build clear narratives that connect data, insights, and recommendations in a persuasive way
- Turn complex information into concise, well-structured storytelling
- Bring structure and clarity to complex sponsorship challenges, translating ambiguity into smart, defensible recommendations
- Maintain a high standard of clarity, polish, and strategic rigor across all deliverables
- Support senior leadership in selling in ideas, strategies, and recommendations through compelling presentation development
Cross-Functional Leadership & Program Delivery
- Direct day-to-day workstreams across Managers and cross-functional team members
- Provide clear briefs, direction, and feedback to support strong output and efficient delivery
- Lead internal meetings and working sessions to keep projects organized and moving
- Improve workflow, communication, and quality across projects by creating clarity and accountability
- Help develop more junior team members by strengthening their strategic thinking, storytelling, and client management skills
- Stay curious about emerging tools, technologies, and ways of working, including AI, and explore how they can be used responsibly to strengthen strategic output and improve efficiency
Commercial Acumen & Business Growth
- Support account health across budget, scope, timelines, and resourcing decisions
- Help manage financial reconciliation, delivery discipline, and overall operational effectiveness across assigned business
- Support the identification of organic growth opportunities within existing client business
- Contribute to pitch materials, proposals, and new business opportunities as needed
- Strive to uncover opportunities where Salt can add incremental value for clients through new services, projects, or strategic support
- Bring sound commercial judgment to recommendations and delivery decisions, understanding how they affect client value and business performance
EXPERIENCE & SKILLS
- 8+ years of experience in sponsorship, partnerships, account leadership, or related strategic marketing roles
- Strong experience in sponsorship strategy, partnership evaluation, asset review, negotiation support, and account management
- Previous experience working across sports, entertainment, culture, or lifestyle-driven properties and partnerships
- Proven ability to independently lead client relationships and day-to-day account business with a high degree of confidence and ownership
- Strong strategic thinking skills, with the ability to connect business goals, market realities, and actionable recommendations
- Strong sponsorship valuation and analytical capability, with the ability to turn data and research into defensible recommendations
- Proven ability to build strong presentations and tell a clear, compelling strategic story
- Ability to bring structure and clarity to complex sponsorship challenges, and translate ambiguity into smart, practical solutions
- Strong project leadership and experience managing multiple workstreams at once
- Excellent communication, collaboration, and stakeholder management skills
- Strong organizational abilities and attention to detail
- Confidence leading meetings and presenting to clients and internal teams
- Curiosity about AI and emerging technologies, and an interest in applying them thoughtfully to improve workflow, sharpen thinking, and elevate the quality of client work
- Passion for sponsorship, partnerships, and the evolving sports and entertainment landscape
PERKS & BENEFITS THAT SET US APART
We don’t just talk about balance, growth, and culture, we build for it:
- Work-Life Flexibility: Hybrid setup, up to 28 paid days off, winter holiday shutdowns, and dog-friendly office vibes.
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you, wellness, RRSPs, or extra time off.
- Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
- Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.
- Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.
WHAT WE STAND FOR
- Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
- Do What’s Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
- Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive.
- Make Things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do.
- Seek Different Perspectives: We believe in embracing difference, the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability
The anticipated annual base salary range for this position is $90,000–$125,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT total rewards program.
Ready to apply?
Apply to SALT XCROLE: DIRECTOR, CREATOR
DEPARTMENT: CREATOR
LOCATION: TORONTO, HYBRID ROLE
COMPANY OVERVIEW
Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.
Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.
We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.
ROLE OVERVIEW
The Director of Creator Marketing is a visionary leader and industry expert with extensive experience in developing and executing successful influencer marketing campaigns. We're looking for a strategic thinker with a proven track record of driving innovation, efficiency, and growth within a dynamic marketing environment. The ideal candidate possesses a deep understanding of the ever-evolving influencer landscape, a keen eye for emerging trends, and a passion for leveraging the power of authentic storytelling to achieve measurable results.
The Director of Creator Marketing will be responsible for setting the strategic direction and operational execution of our influencer marketing initiatives. This includes leading a high-performing team, building strong relationships with key stakeholders, and driving continuous improvement across all aspects of the department. The successful candidate will have a data-driven mindset, a collaborative spirit, and a demonstrated ability to inspire and motivate others.
RESPONSIBILITIES
Strategic Leadership:
- Closely collaborate with the MD, Creator & Social to refine and execute the overarching strategic vision for creator marketing, aligning with broader organizational goals.
- Identify and implement innovative approaches to enhance the department's effectiveness and efficiency.
- Stay in the know on industry trends, platform updates, and best practices to ensure our strategies remain cutting-edge.
- Drive the development of scalable processes and systems to support the growth of the influencer marketing program.
- Collaborate with cross-functional teams to integrate influencer marketing efforts seamlessly into broader marketing campaigns.
Operational Excellence:
- Oversee the day-to-day operations of the influencer marketing team, ensuring smooth execution of client projects and campaigns.
- Provide guidance and mentorship to team members, fostering a culture of continuous learning and development.
- Manage budgets, resource allocation, and vendor relationships to optimize ROI and maximize impact.
- Monitor campaign performance, analyze data, and provide insights to inform strategic decision-making.
- Develop and maintain strong relationships with key influencers and industry partners.
Client Partnership:
- Serve as a trusted advisor to clients, providing strategic counsel and thought leadership on influencer marketing initiatives.
- Lead the development and presentation of comprehensive influencer marketing plans and proposals that address client objectives.
- Ensure client satisfaction through clear communication, proactive problem-solving, and exceptional results.
- Participate in new business pitches and presentations, showcasing our expertise and capabilities in influencer marketing.
EXPERIENCE & QUALIFICATIONS
- Minimum 8+ years of experience in influencer marketing, with a proven track record of success in leadership roles.
- Bachelor’s Degree or Diploma in Marketing, Communications, Advertising, or a related field (or equivalent experience).
- Expert-level knowledge of major social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing tools.
- Proven success in developing and executing innovative influencer marketing campaigns for global brands or agencies.
- Strong strategic thinking, analytical, and problem-solving skills, with the ability to balance immediate client needs and long-term strategic goals.
- Demonstrated ability to build, lead, and inspire high-performing teams in a collaborative, results-oriented environment.
- Excellent communication, presentation, and interpersonal skills, with the ability to build rapport with diverse stakeholders.
- Skilled in deck development and light design.
- Experienced in managing budgets, negotiating contracts, and optimizing ROI.
- Deep understanding of the legal, ethical, and compliance considerations surrounding influencer marketing.
- Prior experience in retail, tech, or CPG industries is an asset.
- Ability to maintain composure and model leadership under pressure and tight deadlines.
- Public speaking or thought leadership experience within the influencer marketing space is an asset.
SALT’S VALUES
- SALT OF THE EARTH: We aspire to be good people. People who are humble, hardworking, honest and kind to one another. People who are fun to work with, who trust and are respectful of each other.
- DO WHAT IS RIGHT: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
- EARN IT: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive.
- MAKE THINGS BETTER: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do.
- SEEK DIFFERENT PERSPECTIVES: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
Ready to apply?
Apply to SALT XC