Puffco
By combining first-hand knowledge of what cannabis users want with the most advanced technology and cutting-edge design, Puffco hasn’t just grown a company: we have started a movement that will mainstream cannabis enjoyment for the world.
The company was founded in 2013 with a singular mission: to bring consumers the pleasure of a full-spectrum cannabis experience. Unlike other products which offer only a fraction of the full potential of cannabis, Puffco has focused on bringing the richest and most fulfilling experience possible. Puffco products are adored by consumers and critics alike and have won numerous industry and technology awards.
In addition to consumer success, Puffco continually revolutionizes the cannabis industry. Puffco’s corporate culture is built on a team laser-focused on working together to realize the company’s mission and vision. We strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for.
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The people at Puffco don’t just create products — we build a bridge for everyone to experience the best that the plant has to offer through technology. We serve a highly engaged community in the millions unlike any other, with more added everyday.
Puffco has already produced the most awarded devices ever in our space, but for us, this is just the beginning. We’re looking for uniquely excellent people to help shape the future of our industry.
Beyond products, we strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for.
What’s The Role About:
As the Senior Retail Marketing Manager, you will lead Puffco's retail marketing strategy across dispensaries, smoke shops, and key retailer e-commerce environments. You will shape hot the Puffco brand shows up in-store and online - driving consumer awareness, retailer engagement, budtender advocacy, and overall channel growth.
This role blends strategic leadership with hands on execution, working closely with Sales, Creative, Trade Marketing, Product Marketing, Brand, Digital, and Product teams. You will guide Puffco’s merchandising ecosystem, build a national budtender/industry community program, drive impactful consumer promotions through retail, and develop scalable retail marketing initiatives that strengthen Puffco’s position in the marketplace. The role requires strong leadership skills, including the ability to guide teams, influence stakeholders, and elevate cross-functional collaboration.
Key Responsibilities:
Store Merchandising & Consumer Experience
- Develop and oversee Puffco’s merchandising guidelines, toolkits, and best practices for dispensaries, smoke shops, and retail partners.
- Lead merchandising and marketing execution on retailer-owned e-commerce pages, including PDP optimization, banner placements, and retailer digital merchandising.
- Improve in-store and online displays and consumer experiences by collaborating with Creative, Sales, Product, Trade Marketing, and Product Marketing.
- Oversee retailer compliance auditing, identifying opportunities to enhance brand consistency and expand visibility across retail environments.
Salesperson Education & Industry Engagement
- Build and manage a national budtender and retail staff community program that drives long-term advocacy and product understanding.
- Partner with Social/Community to activate retail staff and budtender communities through social-first communication, content toolkits, and engagement programs that drive advocacy, education, and sell-through.
- Lead the creation of training programs, educational content, and engagement strategies for budtenders and in-store teams.
- Develop strategy for industry events such as demos, trainings, sponsored experiences, and retail-facing activations, partnering with Events and Sales teams to support execution.
- Own CRM lists and engagement strategies for budtenders and field reps, while partnering with the Trade Marketing Specialist on buyer-facing communications.
Incentive Planning & Consumer Promotions
- Lead the retail-channel strategy for consumer-facing promotional offers (420, Black Friday) pushed through dispensaries, smoke shops, and retailer e-commerce environments.
- Partner with Trade Marketing, Sales, and Creative to develop and distribute in-store and online promotional assets, toolkits, and guidelines for retail execution.
- Ensure alignment of consumer offers across merchandising, retail marketing, and account-level activation.
- Develop and manage sales associate incentives including contests, spiffs, and account-specific engagement programs outside of major consumer promotion windows.
- Partner with Sales Managers to identify incentive opportunities that strengthen brand advocacy and accelerate sell-through.
Retail Account Partnerships & Expansion
- Strengthen relationships with key retail accounts, focusing on marketing opportunities, merchandising support, digital visibility, and strategic program amplification.
- Support international expansion by adapting domestic retail marketing strategies for emerging markets, with sensitivity to local environments and needs.
- Provide insights and recommendations that inform account planning and retail marketing initiatives.
Requirements:
- 7–10 years of experience in retail marketing, trade marketing, or channel marketing, with relevant experience in consumer tech, lifestyle, smoke/vape, or cannabis industries.
- Strong strategic leadership combined with hands-on execution across retail merchandising, online merchandising, and retail marketing initiatives.
- Experience developing retail education programs or community-building efforts for sales associates or similar audiences.
- Proven ability to manage consumer retail promotions and separate sales incentives with clear ownership and cross-functional alignment.
- Demonstrated leadership and team-building skills, with the ability to mentor others and foster alignment across cross-functional teams.
- Social fluency and ability to leverage social as a channel for communication and retail staff activation.
- People management experience or demonstrated readiness to manage and develop direct reports.
- Skilled in working across Sales, Creative, Product Marketing, Product, and Trade Marketing teams.
- Strong communicator capable of presenting insights and strategy to leadership-level audiences.
- Data-driven approach to evaluating program performance and informing future strategy.
- Passionate about creating exceptional retail experiences and elevating engagement across retail channels.
Perks and Benefits:
- Competitive pay, 401K, Medical/Dental/ Vision/Life coverage, Flexible Time-Off
- Fun and open company culture
- Snacks, lunches, and so much more!
This hybrid role is based out of our Los Angeles HQ and requires 2-3 days per week in office.
The compensation range for this role is $140-$150k. Individual compensation is determined based on experience and skillset.
EQUAL EMPLOYMENT OPPORTUNITY: Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Puffco’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
**Additional information about our company can be found at www.puffco.com
Follow us on Instagram @puffco
Ready to apply?
Apply to Puffco
About Puffco
Puffco is redefining the cannabis experience through design, technology, and culture. Our products sit at the intersection of innovation and ritual, and our community of creators plays a critical role in how that story is told. We partner with artists, tastemakers, educators, and enthusiasts who share our values and elevate the brand through authentic storytelling.
The Role
Puffco is seeking a Creator Manager to own and grow creator relationships across the Puffco ecosystem. This role is responsible for managing day-to-day communications, content deliverables, onboarding, performance evaluation, and long-term relationship development within Puffco’s creator network.
The Creator Manager serves as the connective tissue between creators and Puffco’s brand storytelling — translating campaign objectives into compelling, creator-led content while ensuring consistency, quality, and impact. This is a highly collaborative, execution-focused role that blends relationship management, operational rigor, and cultural fluency.
The ideal candidate has a strong understanding of the creator economy, a sharp eye for aspirational content, and a genuine interest in cannabis culture.
What You’ll Do
Creator Relationship Management & Operations
- Manage daily communications with creators in Puffco’s creator network, serving as their primary point of contact
- Oversee the onboarding process for new creator partnerships, ensuring a seamless and aligned experience
- Maintain a comprehensive creator database/CRM, tracking engagement history, deliverables, performance, and relationship status
- Develop and maintain clear program guidelines, workflows, and best practices
- Manage content deliverables, timelines, and quality standards across ongoing and campaign-based initiatives
Campaign & Performance Management
- Translate campaign objectives into clear, actionable creator briefs and deliverables
- Ensure creators are properly briefed, equipped, and activated for maximum campaign impact
- Track and evaluate creator performance against established KPIs, using platform analytics and CRM data
- Monitor and report on creator contributions to campaigns as needed
- Generate regular reporting on overall creator program health, performance, and ROI
Cross-Functional Collaboration
- Partner closely with Marketing, Social, Creative, and Product teams to plan and execute creator-driven initiatives
- Align creator content with Puffco’s brand voice, storytelling, and messaging standards
- Support product launches, brand moments, and cultural activations through creator partnerships
Talent Development & Network Growth
- Scout and identify emerging creators who align with Puffco’s brand values, aesthetic, and cultural relevance
- Stay tapped into cultural shifts, platform trends, and evolving creator formats
- Develop thoughtful integration strategies for bringing new talent into the Puffco ecosystem
- Contribute to the long-term growth and evolution of Puffco’s creator network
Culture & Platform Fluency
- Stay deeply plugged into cultural moments, emerging creators, and shifts across social platforms
- Stay current on creator economy trends, algorithm changes, and platform best practices across key social channels
- Bring insights and recommendations to the team to continuously improve creator strategy and performance
What We’re Looking For
- 4–7 years of experience in creator management, influencer marketing, talent relations, or a related field
- Strong understanding of the creator economy and social platforms (Instagram, TikTok, YouTube, etc.)
- Exceptional organizational skills with the ability to manage multiple creators, timelines, and campaigns simultaneously
- Clear, confident communicator with strong relationship-building instincts
- High taste level and an eye for aspirational, culture-forward content
- Comfort working cross-functionally in a fast-moving, creative environment
- Interest in cannabis, design, and culture (industry experience a plus, but not required)
Why Puffco
- Work at the forefront of cannabis, culture, and design
- Collaborate with some of the most innovative creators in the space
- Help shape how a category-defining brand shows up in culture
- Competitive compensation, benefits, and growth opportunities
This hybrid role is based out of our Los Angeles HQ and requires in office work 2-3 days per week.
The compensation range for this role is $100,000/yr - $110,000/yr for candidates based in Los Angeles, CA. Individual compensation is determined based on experience and skillset.
Perks and Benefits:
- Competitive pay, 401K, Medical/Dental/ Vision/Life coverage, Flexible Time-Off
- Friendly office in LA Center Studios with a fun, casual, and comfortable work environment
- Snacks, lunches, retreats, and SO much more!
EQUAL EMPLOYMENT OPPORTUNITY
Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Puffco’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
**Additional information about our company can be found at www.puffco.com.
Follow us on Instagram @Puffco
Ready to apply?
Apply to Puffco
This is a contract role.
By combining first-hand knowledge of what cannabis users want with the most advanced technology and cutting-edge design, Puffco hasn’t just grown a company: we have started a movement that will mainstream cannabis enjoyment for the world.
Puffco was founded in 2013 with a singular mission: to bring consumers the pleasure of a full-spectrum cannabis experience. Unlike other products which offer only a fraction of the full potential of cannabis, Puffco has focused on bringing the richest and most fulfilling experience possible. Puffco products are adored by consumers and critics alike and have won numerous industry and technology awards.
In addition to consumer success, Puffco continually revolutionizes the cannabis industry. Puffco’s corporate culture is built on a team laser-focused on working together to realize the company’s mission and vision. We strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for.
Puffco is looking for a talented contract UI/UX Designer to support our team with several key projects, eg. page build and Shopify site conversion optimization.
Role Overview
As a Contract UI/UX Web Designer at Puffco, you will shape how users experience our digital storefront. Your work will balance aesthetic excellence with usability and performance, directly impacting conversion and engagement. You’ll focus on creating intuitive, visually compelling web experiences—specifically for our Shopify site.
You will collaborate with eCommerce, marketing, and development teams to create data-driven, conversion-optimized digital experiences that reflect our brand and drive results.
Key Responsibilities
Shopify Page Building & Site Customization
- Build custom pages and simple modules from scratch in Shopify.
- Make design adjustments across the site, including promotional updates.
- Ensure brand consistency while adapting for seasonal campaigns and promotions.
- Work with developers to troubleshoot and implement design solutions efficiently.
Conversion Optimization & Visual Impact
- Develop engaging, conversion-focused interfaces that enhance user engagement.
- Optimize landing pages, PDPs, and checkout flows for improved performance.
- Apply persuasive design principles to improve customer experience and drive sales.
User-Centered & Data-Driven Design
- Use analytics tools (Google Analytics, Hotjar, Crazy Egg) to uncover user pain points and inform design decisions.
- Conduct A/B tests and usability research to optimize user flows and wireframes.
- Ensure accessibility and inclusivity in all designs.
Design System & Development Collaboration
- Maintain Puffco’s design system for consistency across digital platforms.
- Partner with developers to implement and refine designs efficiently.
Requirements
- 3+ years in UX/UI design with a focus on data-driven decision-making.
- Proficiency in Figma, Adobe Creative Suite, Sketch, or similar design tools.
- Strong understanding of Google Analytics, Hotjar, and A/B testing.
- Experience in eCommerce UX, CRO (Conversion Rate Optimization), and persuasive design.
- Hands-on Shopify experience for building and customizing pages.
- Basic knowledge of HTML/CSS
- Ability to solve complex design problems with simple, elegant solutions.
- Strong communication skills to present and defend design decisions with data-backed insights.
This hybrid contractor role is based out of our Los Angeles HQ and requires in office work 2-3 days per week.
The compensation rate for this role is $45.00/hr for candidates based in Los Angeles, CA.
EQUAL EMPLOYMENT OPPORTUNITY
Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Puffco’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
**Additional information about our company can be found at www.puffco.com.
Follow us on Instagram @Puffco
Ready to apply?
Apply to Puffco